Liezel Britz

Analytics and reporting to track campaign performance and make data-driven decisions for future lead generation strategies

• Increase brand awareness and reach through organic and targeted content on digital platforms
• Enhanced customer engagement with effective social media management and content creation.
• Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
• Leveraged analytics tools to monitor campaign performance, making adjustments for improved outcomes.

• Design School and Teacher 2024 Diary templates for the the company, InsideData to be used by designers for client orders.
• Developed and implemented a a process to manage and fulfill the customisation and printing of 80+ school's 2024 diaries.
• Training & coaching designers to use templates.
• As the lead designer for Hoërskool Noordheuwel: it was my role to create the design assets used by marketing, ensuring they are on brand and meet the objectives of the school
• Afrikaans in die Wolke, Mr & Mrs Norie, Top 15 Athletics, Open day, Brag posts, School Branding and Matric Results (Media24 and Caxton) are just a few of the projects I work on annually with Hoërskool Noordheuwel

• Offered promotion following company merger
• Working within a team of seven Marketers that expanded to 30, including field marketers
• Responsible for creating, monitoring, and reporting on annual budgets
• Supporting Sales Team with product sales & business to business lead generation strategies
• Mining Customer databases to identify cross and up sell opportunities
• Targeted sales campaigns

• Promoted to a role where I will be responsible for managing relationships with a network of over 300 business partners in 6+ Southern African Development Community (SADC) countries for the Accounting portfolio
• Manage Sage Marketing Development Fund (MDF)
• Channel strategy and budget management
• Overseeing Sage Pastel brand in SADC region
• Partner relationship management

• Referred for position & offered internal promotion
• Managing all internal Marketing for 500+ staff members
• Overseeing design, approval & distribution of print collateral for the retail division/manager
• Preparing presentations & promotional materials for 8 product portfolios
• Plan, execute and coordinate events
• Channel Partner functions, Annual year-end function, Family day, Monthly staff meetings
• Administrative tasks
• Provide support to marketing departments

• Building & maintaining relationships with Business Partners throughout 6 countries within the SADC region
• Channel Relationship Management
• Traveling, managing logistics of promotional material & promoting special offers to the channel
• Channel ordering, as well as streamlining & managing the pipelines of each region
• Quoting and Invoicing

• Channel based, sales management relationship with 40+ allocated accounts: Sage Pastel Accounting Business Partners (SA)
• Executing 100+ action calls a day, quoting & invoicing, & reaching personal sales targets
• Organising shipping & logistics of software disks
• Proposed & executed new target policy driving individual sales & accountability, still in use today
• Promoting special offers to the Sage Pastel Accounting (SA) channel

• Building relationships with traders 40+ farmers & managing administration, logistics & invoicing

• Managing accounts receivable & 3 sets of payrolls a month for 70+ transporters in a team of 2