Summary
Overview
Work history
Education
Skills
Websites
References
Languages
Timeline
Generic

Liesel Castro-Van Rayne

Johannesburg,South Africa

Summary

A highly motivated and results-driven professional with a BCom in Accounting and an Honours Degree in Taxation, bringing over a decade of experience in the financial services industry. Since 2013, I have honed my expertise across various sectors, with a particular focus on employee benefits since 2018. Currently serving as a Customer Relationship Manager (CRM), I am committed to providing seamless and exceptional service to the companies in my portfolio. With a strong passion for client relations, I excel in delivering tailored solutions, managing accounts, and driving client satisfaction. My extensive background in financial services sector, combined with my deep understanding of employee benefits, enables me to offer comprehensive support to clients, ensuring compliance, optimisation, and continuous improvement of their benefits offerings.

Overview

12
12
years of professional experience
7
7
years of post-secondary education

Work history

Customer Relationship Manager

Mcubed Employee Benifits
Johannesburg, Gauteng
03.2025 - Current

- Client Relationship Management: Build and maintain strong, long-term relationships with corporate clients to ensure their satisfaction and retention of employee benefits programs.

- Account Management: Oversee the implementation, administration, and ongoing management of employee benefits plans, ensuring seamless service delivery and client satisfaction.

- Issue Resolution: Address and resolve client inquiries or concerns regarding benefits coverage, claims, and account administration in a timely and professional manner.

- Client Onboarding: Lead the onboarding process for new clients, ensuring all employee benefit offerings are properly explained, tailored, and implemented to meet client needs.

- Benefits Communication: Communicate with clients and their employees regarding benefits packages, updates, and changes to plans, ensuring clarity and full understanding.

- Data Analysis & Reporting: Analyze claims data and employee feedback to identify trends, opportunities for improvement, and potential areas for program enhancement.

- Compliance & Regulatory Support: Ensure clients’ employee benefit programs comply with relevant industry regulations, advising them on any changes in laws or regulations that may impact their benefits offerings.

- Training & Support: Provide training and support to clients' HR departments, assisting them with the effective management and communication of employee benefits programs.

- Stakeholder Coordination: Collaborate with internal teams, including underwriting, claims, and compliance, to ensure the smooth delivery of benefits services and solutions to clients.

- Client Retention Strategies: Develop and implement strategies to improve client retention, including regular reviews of benefits plans, client satisfaction surveys, and recommendations for enhancements or adjustments.

Group Risk Administrator

MCubed Employee Benefits
Johannesburg, Gauteng
09.2018 - 02.2025

- Managed and facilitated third-party claims processes, including Death, Funeral, and Disability claims.

- Coordinated medical underwriting requirements to ensure timely and accurate policy processing.

- Administered Section 37C claims, ensuring compliance with legal and organizational standards.

- Provided support to Customer Relationship Managers in resolving queries related to key accounts, enhancing client satisfaction and retention.

- Escalated critical issues to relevant funds for swift resolution and action.

- Compiled and analyzed risk reports to monitor claim trends and mitigate potential issues.

- Prepared and submitted comprehensive month-end reports detailing departmental performance in claim dispute resolution and issue resolution metrics

Financial Advisor

Discovery Financial Services
Johannesburg, Gauteng
09.2017 - 08.2018

- Specialized in Discovery Products, integrating holistic financial planning, including Life, Health, Short Term Insurance, Investments, and Retirement solutions.

- Established and maintained client relationships by contacting clients and scheduling meetings, either in-house or at clients' personal or business premises.

- Analyzed clients' financial information and prepared tailored quotations to meet individual or family requirements.

- Designed personalized financial strategies aimed at achieving clients' long-term financial goals.

- Assisted clients in making informed financial decisions, ensuring they understood their options and the implications of their choices.

- Reviewed and responded to changes in clients' financial needs, ensuring that their strategies remained relevant and effective.

- Promoted and sold a range of financial products, consistently meeting or exceeding sales targets.

- Ensured compliance with regulatory requirements, including disclosure agreements and cost of service transparency.

- Conducted case-by-case analysis, customizing solutions to address the unique needs of individual clients.

Broker Insurance Sales Consultant

Tracker Connect
Johannesburg, Gauteng
02.2017 - 07.2017

- Analyzed and streamlined business processes and workflows to improve efficiency and effectiveness across departments.

- Identified and resolved customer issues, ensuring prompt and satisfactory solutions to maintain client satisfaction.

- Acted as a key liaison between the internal Call Centre and Tracker Call Centre, facilitating communication and collaboration across all levels.

- Provided continuous support and ensured alignment between the two centres, enhancing overall operational efficiency.

- Administered and maintained sales contracts, ensuring accurate record-keeping and timely reporting.

- Compiled and submitted regular reports to track performance metrics and support business decisions.

- Delivered daily feedback on generated business, providing insights into sales performance and identifying areas for improvement.

- Analyzed sales data to drive strategies aimed at increasing business and achieving growth targets.

- Initiated and promoted Tracker sales, driving revenue growth through strategic sales initiatives.

- Conducted training sessions and presentations for call centre staff to increase product knowledge, improve sales techniques, and enhance overall performance.

- Actively motivated and supported the sales force, fostering a high-performance culture and encouraging team engagement.

- Developed and implemented strategies to improve sales results and achieve targets.

- Analyzed sales trends and performance data within the partner's call centre to identify growth opportunities and market shifts.

- Developed new business opportunities by leveraging insights into customer needs and industry trends.

Broker Consultant

Professional Provident Society (PPS)
Johannesburg, Gauteng
07.2016 - 07.2017

- Facilitated the growth of the Professional Provident Society (PPS) by promoting PPS products and driving new business creation.

- Built and nurtured relationships with both independent and contracted financial brokers, ensuring strong business partnerships.

- Arranged meetings for strategic discussions, providing insights into prudent business plans and fostering long-term client relationships.

- Accredited and provided brokers with comprehensive product training to enhance their knowledge and sales capabilities.

- Promoted business development initiatives and contributed to achieving sales targets.

- Reviewed existing client files and analyzed portfolios to identify new business opportunities and improve overall account performance.

- Compiled quotes for both new and existing clients, ensuring tailored solutions for each individual’s financial needs.

- Assisted clients with understanding statements of benefits and Profit Share account balances, providing exceptional customer service.

- Stayed informed about competitor products and market trends to maintain a competitive edge and offer clients optimal solutions.

- Prepared annual business proposals and reviewed progress quarterly to assess performance and identify leads for brokers.

- Provided dedicated support to 58 brokers, assisting with sales strategies and client management.

- Facilitated product workshops to educate brokers and enhance their understanding of PPS products.

- Offered one-on-one mentoring and ongoing support to brokers, helping them achieve their sales objectives.

- Represented PPS in consultations with clients, ensuring alignment with their financial goals and needs.

- Motivated brokers to actively promote and sell PPS products, driving revenue growth.

- Managed objectives and tracked progress to ensure targets were met consistently.

- Applied tax knowledge to highlight tax benefits related to investments, providing valuable insights to clients.

- Practiced effective time management to ensure all appointments with brokers (average of 3 per day) were met efficiently.

- Compiled training packs for brokers to facilitate ongoing development and product understanding.

- Generated activity, production, and sales reports to track progress and performance metrics.

- Utilized internal systems to manage, track, and evaluate Key Performance Areas (KPAs), ensuring alignment with organizational goals.

Associate Member Consultant - Graduate Program

Professional Provident Society (PPS)
04.2013 - 07.2013

- Liaised with current PPS members to schedule consultations and appointments on behalf of tied agents, ensuring smooth client interactions.

- Engaged with prospective PPS members to arrange consultations and appointments, fostering relationships on behalf of tied agents.

- Consistently achieved daily, weekly, and monthly targets related to setting up appointments and consultations.

- Addressed member service inquiries, referring members to the appropriate departments or staff members to ensure efficient service delivery.

- Captured data to track and monitor Key Performance Areas (KPAs) and Key Performance Indicators (KPIs), ensuring alignment with organizational objectives.

- Built and maintained strong relationships with Branch Managers, Branch Secretaries, and Member Consultants across two branches (Senderwood and Randburg), fostering collaboration and support.

- Performed internal validations using the Value-Add System (Control) to verify eligibility and membership details of prospective clients.

- Compiled statistical schedules and provided regular feedback on daily activities to track performance and identify opportunities for improvement.

Education

MATRIC -

Sir John Adamson High School
Johannesburg, Gauteng
01.2005 - 12.2005

B.COM - ACCOUNTING

University of Johannesburg
Johannesburg, Gauteng
01.2007 - 12.2011

HONOURS DEGREE - TAXATION

University of Johannesburg
Johannesburg, Gauteng
01.2012 - 12.2012

RE5 (FSCA) -

Moonstone
Johannesburg, Gauteng
01.2018 - 06.2018

Skills

- Financial Acumen

- Intuitive

- Team Player

- Process Driven

- Integrity

- Presentation Skills

- Results Orientated

- Accountable

- MS office suite proficient

- Communication proficiency

- Service-Oriented mindset

- Report-writing

- Product promotion

- Customer advocacy

- Customer relations

- Business development

- Account management

- Teamwork and collaboration

- Stakeholder management

  • Client service
  • Retention strategies

References

- Available upon request 

Languages

English
Proficient (C2)
Portuguese
Intermediate
Afrikaans
Proficient (C2)

Timeline

Customer Relationship Manager

Mcubed Employee Benifits
03.2025 - Current

Group Risk Administrator

MCubed Employee Benefits
09.2018 - 02.2025

RE5 (FSCA) -

Moonstone
01.2018 - 06.2018

Financial Advisor

Discovery Financial Services
09.2017 - 08.2018

Broker Insurance Sales Consultant

Tracker Connect
02.2017 - 07.2017

Broker Consultant

Professional Provident Society (PPS)
07.2016 - 07.2017

Associate Member Consultant - Graduate Program

Professional Provident Society (PPS)
04.2013 - 07.2013

HONOURS DEGREE - TAXATION

University of Johannesburg
01.2012 - 12.2012

B.COM - ACCOUNTING

University of Johannesburg
01.2007 - 12.2011

MATRIC -

Sir John Adamson High School
01.2005 - 12.2005
Liesel Castro-Van Rayne