Lidia Van Wyk

• Initiate brand discovery with clients to identify key messages and define ideal audiences for advertising

• Devise and recommend a digital strategy that will support paid media efforts and conduct industry research using AI tools

• Set up AI driven paid media campaigns for driving targeted traffic (Google Ads, Google Shopping, Meta, LinkedIn)

• Set up conversion tracking using GA4 and GTM

• Generate monthly digital data driven reports with insights

• Liaise with other digital collaborators (SEO, mail marketing experts, website developers) to support paid media efforts when required

• Provide insights on website UX and customer journeys

• Generate AI driven ad copy and imagery for paid media and social platforms

• Adopt AI learning and training by attending online workshops and courses.

• Spot trends in the digital market for new advertising placements and platforms

• Partner with brands and digital agencies as their outsourced paid media partner

• Work alongside the Head of SEO and Head of Digital to develop and implement full SEM strategy for all Digital 1st clients to achieve agreed client performance.
• Contributed towards the growth of a new digital marketing division by helping to acquire new customers across UK and Europe through paid media strategy and pitches.
• Manage a team of 3 paid media specialists outlining briefs and overseeing account performance and training.
• Implement campaign structures, audience targeting, bidding strategies, and creative frameworks.
• Predict trends and forecast channel performance
• Monitor daily spend, pacing, ROAS, CPA, CPL, CTR, CVR, and other key metrics.
• Produce clear, insightful reports for clients and stakeholders with actionable data-informed recommendations.
• Build advanced audience segments using first-party data, lookalikes, intent-based targeting
• Implement better processes and structures when it comes to onboarding clients and managing projects internally.
• Stay on top of latest industry practices and maintain Google Ads & META certifications
• Generate ad copy, visuals, and creative variations
• Work alongside content team to develop strategies for optimizing campaigns.

• Establish paid media brand that focuses on lead and content generation services.
• Work and effectively communicate with the Creative and Media Director to implement growth and promotional strategies.
• Ensure the success of social and paid media campaigns through the creation and management of deadlines and budgets for 8+ clients.
• Client relationship management
• Lead generation efforts to help clients increase market share by enhancing existing strategies through SEM testing, landing page optimization, target audience refinement and creative output.
• Conduct paid media and social advertising audits
• Compile monthly reports demonstrating paid media and social advertising performance
• Manage all clients’ paid media monthly budget spend.
• General admin and invoicing
• Oversee the full life cycle of the production of marketing assets and materials across all channels.
• Source digital specialist partners who can enhance the product offering by providing services that compliment paid media and collaborate on projects (SEO, mail marketing, website designers and developers)

• Cross channel content strategy and creation (Facebook, Instagram, Twitter, LinkedIn)
• Social paid media growth and engagement campaign strategies
• Community management
• Social media analytics and reporting
• Strategic insight development to improve the nature and sentiment of respective communities
• Paid Search (PPC) campaign proposals and builds
• Paid Search (PPC) campaign optimizations
• Paid Search (PPC) keyword generations and expansions
• Contributed towards 15% - 20% revenue growth for clients year on year
• Display campaign builds
• Consult with Google Ads support and implementation tag team to achieve client goals

• Internal and external communications
• Project management - launch of a new company website (within 4 months)
• Assist in sourcing a suitable events management platform
• Website content management and updates
• Conduct SEO keyword research and provide to PR specialist
• Ensure marketing invoices are paid on time
• Source guest speaking opportunities for MD at insurance conferences
• Manage media exposure in industry publications (brainstorming topic ideas, briefing contributors, liaising with PR agency, checking readability and proofing, securing media bookings, sourcing appropriate avenues for brand exposure and managing the relationships with journalists
• Manage various projects and processes (from inception to completion) with various departments
• Responsible for several projects involving the systemization and of processes
• Responsible for compiling training manuals for processes and systems and ensuring staff are sufficiently trained.

• Search engine marketing (SEO & PPC)
• Paid search campaign builds, budget spend projections and optimization of 5 paid media accounts
• Provide strategic and keyword research input for lead generation strategies
• Copywriting (client mailers for drip email campaigns & landing pages)
• Social media content creation and management
• Online strategy
• Compiling measurement analytics reports
• Lead generation
• Content development strategy
• Monthly client meetings with Interpretation of PPC and SEO reports for
• Driving ROI from digital marketing spend, on average 6 - 8

• Professional Development Studies: [Content Marketing Using Generative AI], [2025]

• Completed professional development in [Advertising in the Age of Generative AI]

• Completed professional development in [Canva Design Essentials]

• Professional Development Studies: [AI-Powered Performance Ads Certification], [2025]

• Professional Development Studies: [Google Ads Search Certification], [2025]

• Completed professional development in [Applied Neuromarketing]

• Completed professional development in [Copywriting For A Digital World Certification]