Liana Prinsloo-Nel
Communication & Marketing Specialist
Pretoria
Summary
Seasoned Marketing and Communication Specialist knowledgeable about the Healthcare and Medical Industry.. Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency.
Overview
17
17
years of professional experience
Work History
Owner
MamaMoo / Rhyli
01.2018 - Current
- As owner of MamaMoo and Rhyli, I am responsible for the day to day and future-minded activities of the business
- This includes all communication, social media management of our different pages, advertisements (buying, creating, designing and copy writing), press releases, expos and trade shows, and recruitment and management of our agents
- I am responsible for all sales- both B2C and B2B, working with the companies responsible for Public Hospital Tenders and the larger private hospital groups and large pharmacy groups, educating the public and healthcare providers on Breastfeeding, and assisting mothers.
- I achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- I implemented marketing strategies to increase brand awareness and attract new customers.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
Public Relations Officer
Zuid-Afrikaans Hospital (ZAH)
01.2014 - 01.2018
- Appointed as the 'go-between' between the hospital management and specialists as well as the hospital and staff. This included all communication between the two parties, complaints, procedures and policies
- Responsible for managing all Internal and External communication within the hospital.
- Worked closely with Specialists to ensure the relationship between the doctors and specialists run smoothly.
- Managed Specialist complaints and recommendations.
- Managed crisis communications, effectively mitigating potential damage to the company''s image.
- Developed strong relationships with key influencers and stakeholders within the industry.
- Contributed to overall business growth through well-executed public relations efforts aligned with corporate goals.
- Assisted in building a strong social media presence, creating content that resonates with target audiences.
- Supported executive leadership by crafting speeches and presentations that effectively communicated company values and vision.
- Enhanced brand reputation by developing and implementing strategic public relations campaigns.
- Provided internal communication support, facilitating information flow among employees and departments.
- Executed social media plans to create cohesive online presence.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Produced and distributed internal and external communications.
- Wrote press releases and other materials utilizing SEO practices.
- Managed media relations for organizations to produce successful results.
- Cultivated strong partnerships with local businesses, securing in-kind donations or sponsorships for various occasions.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
- Implemented innovative strategies to maximize networking opportunities for attendees at business conferences.
- Developed creative marketing materials that generated interest and boosted event attendance.
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
Marketing Manager
Respiratory Care Africa (now part of Ascendis Health)
01.2012 - 01.2014
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Streamlined processes within marketing department for more efficient project management and resource allocation.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Optimized website content for improved search engine rankings and increased web traffic.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Worked with graphic designers and writers to establish theme and tone for content.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Created and managed social media campaigns to increase brand engagement.
- Managed office inventory, tracking supplies and placing orders to ensure smooth daily operations.
- Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace.
- Provided professional administrative support during board meetings, including agenda preparation and minute-taking duties.
- Coordinated events and worked on ad hoc projects.
- Handled logistics, catering, agendas and travel arrangements for meeting and event planning for board of directors, president and executive vice president.
Communication Specialist
Bestmed Medical Aid
01.2011 - 01.2012
- Responsible for member, intermediary and service provider communication
- Compiling and editing a quarterly 42 page magazine for both the service providers (medical doctors) and intermediaries (brokers), member communication (letters, advertisements), product booklets, social media notices, copy writing
- Responsible for all event-related communication, including writing speeches and creating presentations on behalf of executives, responsible for briefing and working alongside the PR Agency and adhoc copywriting, campaign management, overseeing events in Bestmed, budget management, and other ad-hoc marketing activities.
- Liaised between departments during project-based collaborations ensuring timely delivery of high-quality outputs.
Public Relations Officer
Life Healthcare Carstenhof
01.2010 - 01.2011
- Build sound, productive working relationships with key stakeholders i.e General practitioners and specialists, media and the community.
- Generate statistics and reports from available hospital information in order to analyze referral patterns and build a knowledge base
- Create strategies and plans, recruitment and marketing of specialists to general practitioners and community in order to grow referrals
- Develop and implement marketing and communications strategies and plans (aligned to the hospital business plan) aimed at key stakeholders in order to drive growth for the hospital,
- Develop and implement of marketing and communications initiatives aimed at stakeholders including patients, potential patients and the local community at large
- Provide marketing and communications support to internal hospital stakeholders as well as corporate marketing and communications department
- Provide input into the public relations / marketing and communication budget and manage the function creatively within the prescribed budget
- Develop informative, brand compliant brochures, information leaflets and other branded marketing material to support marketing and communications initiatives
- Ensure that brand and corporate identity standards, policies and procedures regarding marketing and communication are adhered to throughout the hospital
- Manage media relations according to set corporate policy and guidelines
- Assist with enhancing the service to patients and clients from a public relations / marketing point of view
- Be an agent of change and be able to communicate well, on behalf of management, with all major stakeholders.
Marketing Coordinator
Oticon South Africa
01.2008 - 01.2009
- Give support to Audiologists, Acousticians and Otorhinolaryngologists to increase their business activities
- Assist the sales team and audiology practices in reaching their sales targets with marketing activities
- Managing all B2B and B2C Marketing Activities for the South African Branch of the International Company
- Managing the PR Agency, following up on deadlines, pitching ideas, establishing media contacts, editing and subediting Press Releases
- Looking for new opportunities for collaboration and advertising
- Updating and managing the www.oticon.co.za website
- Managing and integrating campaigns to the Social Media platform,
- Liaising with designers, obtaining artwork, writing briefs and following up on chase lists,
- Track record at Oticon: during 2010, I successfully ran a national competition from concept to execution, including coordinating the design of the colouring-in pages and pamphlets, ordering 100 000 custom made crayons and boxes from China, distributing these throughout the country, receiving the entries back, and choosing the winners
- I have established a relationship with Huisgenoot and You and established a trade exchange where we received free exposure in the magazines for 4 weeks, this is the biggest campaign at the time for Oticon SA and my work was featured in the Marketing Quarterly in Denmark
- I have taken courses in Social media and have established successful Facebook groups, Twitter pages, as well as online campaigns,
- I have established trade exchanges with Baba and Kleuter as well,
- I have also established close relationships with Jacaranda FM and created the opportunity for our company to feature on this radio station thrice in the year of 2010,
- I have created and written numerous newsletters in HTML (Communigator) for our client base, I have conceptualized and executed numerous print adverts in high-end publications during 2010,
- I have launched and implemented successful HR campaigns, getting the office involved in CSI and Team Building activities, as well as established positive office morale,
- I have coordinated, along with my team, three successful national launches during 2010.
Media Coordinator
Hello World Advertising Agency
01.2007 - 01.2008
- Provided timely responses to media inquiries, fostering strong relationships with key journalists and influencers in the industry.
- Coordinated logistics for press conferences, resulting in well-organized events and positive media attention.
- Participated actively in brainstorms sessions that generated innovative ideas for upcoming PR campaigns.
- Contributed to the development of creative pitches that led to new business wins and client retention.
Education
Post Graduate Diploma - Marketing Management
University of South Africa
Online, Mostly. 04.2001 -
Bachelor of Arts - Languages (Journalism)
University of Pretoria
Pretoria 04.2001 -
High School Diploma -
A.H.M.P.
Pretoria, South Africa 04.2001 -
Skills
Product branding
undefinedTimeline
Owner
MamaMoo / Rhyli
01.2018 - Current
Public Relations Officer
Zuid-Afrikaans Hospital (ZAH)
01.2014 - 01.2018
Marketing Manager
Respiratory Care Africa (now part of Ascendis Health)
01.2012 - 01.2014
Communication Specialist
Bestmed Medical Aid
01.2011 - 01.2012
Public Relations Officer
Life Healthcare Carstenhof
01.2010 - 01.2011
Marketing Coordinator
Oticon South Africa
01.2008 - 01.2009
Media Coordinator
Hello World Advertising Agency
01.2007 - 01.2008
Post Graduate Diploma - Marketing Management
University of South Africa
04.2001 -
Bachelor of Arts - Languages (Journalism)
University of Pretoria
04.2001 -
High School Diploma -
A.H.M.P.
04.2001 -
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