Lethabo Makgakga
Digital Consultant Expert| Marketing| International Trade
Johannesburg
Summary
Highly motivated and results-oriented professional with a diverse background in sales, marketing, business development, training, and consulting. Strong foundation in business strategy, client relations, and communication. Excels at building and maintaining successful partnerships. Experience in guiding SMEs, particularly vulnerable female entrepreneurs in Zimbabwe, sharpens ability to identify challenges, develop tailored solutions, and drive impactful outcomes.
Overview
17
17
years of professional experience
Work History
Digital Expert Consultant (International Trade)
Rightplaymedia
11.2021 - Current
- Successfully completed cohorts with the US Embassy Awe program Cohort5
- Provided strategic business consulting to female entrepreneurs in Zimbabwe, focusing on market entry strategies, financial planning, and operational efficiency by contributing to the UN WOMEN Conference.
- Conducted comprehensive training workshops on digital marketing and social media strategies for over 50 SMEs, empowering them with the tools to enhance their online presence and reach new customers.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Provided talent and marketing solutions.
Business Development Manager
Copy Print and Graphics
05.2017 - 10.2021
- Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
- Client Relationship Management
- Generated new business with marketing initiatives and strategic plans.
- Sales Support
- B2B
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships.
- Generate quarter revenue by targeted prospecting
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
Client Liaison Officer (Part-Time)
Computicket
01.2015 - 12.2017
- Collaborated closely with management on strategies to improve overall client satisfaction and engagement within the company.
- Streamlined communication between departments, ensuring efficient resolution of client requests and concerns.
- Collaborated with internal teams to develop customized solutions that addressed unique client challenges.
- Contributed to revenue growth with effective upselling strategies based on comprehensive knowledge of products and services.
Public Relations Officer
Sable Press
01.2011 - 03.2017
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Developed campaigns to increase public awareness of company and engage customers.
- Provided internal communication support, facilitating information flow among employees and departments.
- Maintained an up-to-date database of relevant contacts in media outlets for easy access during outreach efforts.
- Produced and distributed internal and external communications.
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
Assistant Financial Advisor
Absa Bank
01.2008 - 12.2010
- Managed portfolio of high valued clients, corporates and NGOs
Education
Diploma - Computer Science And Business Statistics
Speciss College
06-2017
Project Management
Parasmus College
Harare10-2023
International Trade
ITC SME ACADEMY
02-2024
Business Management
Speciss College
10-2024
Next SHE Exporter
ZimTrade
01-2022
Skills
Market Research and Analysis: Proficient in conducting qualitative and quantitative market research, analyzing industry trends, and providing actionable insights to drive business decisions
Business Planning: Experienced in developing comprehensive business plans, including financial forecasting, resource allocation, and strategic goal setting
Project Management: Skilled in managing end-to-end projects, ensuring timely delivery, budget adherence, and alignment with organizational objectives
Agroecology: Knowledgeable in sustainable agricultural practices, ecosystem management, and integrating ecological principles into farming systems
Sales Strategy Development: Expertise in designing and implementing sales strategies to increase revenue, market share, and customer acquisition
Lead Generation: Proven ability to identify and nurture potential clients, leveraging data-driven approaches to expand business opportunities
Client Relationship Management: Adept at building and maintaining strong client relationships, ensuring customer satisfaction and long-term loyalty
Awards
- Zimtrade next she exporter certificate
- US embassy Dream builder with Arizona University Certification
- Stanbic Cohort
- Zunde Judge for pitch deck
Timeline
Digital Expert Consultant (International Trade)
Rightplaymedia
11.2021 - Current
Business Development Manager
Copy Print and Graphics
05.2017 - 10.2021
Client Liaison Officer (Part-Time)
Computicket
01.2015 - 12.2017
Public Relations Officer
Sable Press
01.2011 - 03.2017
Assistant Financial Advisor
Absa Bank
01.2008 - 12.2010
Diploma - Computer Science And Business Statistics
Speciss College
Project Management
Parasmus College
International Trade
ITC SME ACADEMY
Business Management
Speciss College
Next SHE Exporter
ZimTrade