Lesego Khoeli
Visual Merchandise Manager
Johannesburg
Summary
Highly capable and forward-thinking Visual Merchandise Manager bringing strong record of accomplishment in building cohesive branding strategies across product marketing channels. Proficient in designing in-store displays and advertising approaches to maximize brand awareness and revenue. Offers history of success in creating leading-edge approaches and working effectively at all levels to coordinate smooth implementations.
Overview
13
13
years of professional experience
Work History
Visual Merchandising Manager
Samsung Electronics
08.2022 - Current
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Analyzed customer feedback data to identify areas for improvement in the visual merchandising strategy, leading to higher satisfaction ratings.
- Implemented effective signage and pricing strategies to communicate value propositions clearly to customers, increasing average transaction value.
- Enhanced store visual appeal by designing and implementing creative merchandising displays.
- Localizing and adapting the Head quarters guides for the South African region.
- Working with the different agencies and vendors for all display elements.
- Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
- Maintained strong knowledge of current fashion trends and consumer preferences, applying this insight to create visually appealing merchandise presentations.
- Contributed to company growth through targeted visual merchandising efforts that aligned with overall business objectives.
- Improved store aesthetic by selecting appropriate fixtures and lighting, creating a more inviting atmosphere for customers.
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
- Improved field teams' sales by coaching on merchandising techniques.
Visual Merchandising Manager
IStore
01.2020 - 07.2022
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Analyzed customer feedback data to identify areas for improvement in the visual merchandising strategy, leading to higher satisfaction ratings.
- Managed inventory levels for optimal product assortment, ensuring a diverse and appealing store presentation.
- Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
- Increased sales revenue by strategically placing high-demand products in visually prominent areas.
- Contributed to company growth through targeted visual merchandising efforts that aligned with overall business objectives.
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
Field Visual Merchandiser
Cotton On Group
05.2018 - 12.2019
- Implemented inventory control measures to reduce shrinkage rates while maintaining attractive product displays.
- Created engaging POP displays that effectively promoted high-margin items, increasing impulse purchases from customers.
- Designed eye-catching endcap displays to highlight featured products or clearance items, driving additional sales opportunities throughout the store.
- Streamlined merchandise replenishment process, minimizing downtime between restocking periods on the sales floor.
- Conducted training sessions for store tams on visual merchandising standards.
Divisional Visual Manager
Markham And Relay
01.2011 - 04.2018
- Enhanced customer experience by creating visually appealing and organized store layouts.
- Monitored competitor activities, adapting visual merchandising strategies as needed to maintain a competitive edge within the market.
- Maintained a visually engaging environment, ensuring brand consistency across all marketing materials.
- Analyzed sales data to identify trends and make informed decisions on product placement and display strategies.
- Kept abreast of industry trends through research and participation in relevant trade shows or conferences, applying learnings from these events within the store''s visual merchandising strategies.
- Managed window displays and in-store promotional materials, contributing to strong brand identity and increased customer interest.
- Implemented creative solutions to address space limitations while maintaining an impactful visual presence.
- Collaborated with the sales team to optimize product placement, resulting in increased sales.
- Conducted regular inventory audits, effectively streamlining merchandise management processes.
- Trained new employees on visual merchandising techniques, encouraging professional growth and development.
Education
Fashion Design
University of Johannesburg
Johannesburg, South Africa03.2008
Skills
Trend tracking
Market Research
Sales Analysis
Merchandise presentation
Space Planning
Customer experience
Retail Operations
Prop Sourcing
Mannequin Styling
Fixture selection
Adaptability and Flexibility
Mannequin and Prop Maintenance
References
- Phillip Molotswa: Divisional Manager Makham and Relay
083 353 0351
- Louis Baistow Kloppers: National Visual Manager Markham and Relay
082 693 3490
- Noluvuyo Zondi:Head of Buying iStore
076 577 5880
Timeline
Visual Merchandising Manager
Samsung Electronics
08.2022 - Current
Visual Merchandising Manager
IStore
01.2020 - 07.2022
Field Visual Merchandiser
Cotton On Group
05.2018 - 12.2019
Divisional Visual Manager
Markham And Relay
01.2011 - 04.2018
Fashion Design
University of Johannesburg