MS Suite
Lerisha Mudaliar
Managing Director
Cape Town
Summary
After over a decade at Wesgro, where I proudly served as Project Manager in the Destination Marketing Organisation Unit, I have now stepped into an exciting new chapter as the Managing Director of Isenzo Consultancy — a strategic marketing agency focused on delivering high-impact solutions to the business events sector.
My time at Wesgro was instrumental in shaping the professional I am today. Over the past ten years, I led key marketing and destination development initiatives, executed award-winning projects, and supported clients in successfully delivering their conferences and events. With a solid grounding in meticulous project management, brand marketing (campaigns, advertising, and social media), and stakeholder communications, I’ve developed active, trusted relationships with both local and international businesses across key sectors.
Now at the helm of Isenzo Consultancy, I bring that same energy and experience to support clients through strategic, purpose-driven marketing. I pride myself on being dynamic and solutions-oriented — always approaching challenges with flexibility, structure, and determination. My character is grounded in truth, honesty, accountability, and integrity. I strive to treat every client with dignity and respect, ensuring that every engagement leads to measurable impact.
My personal philosophy is rooted in the Japanese concept of Kodawari — the relentless and uncompromising pursuit of excellence. It’s this principle that has guided my work, and continues to shape the way I lead, create, and deliver value.
I would welcome the opportunity to connect and explore how Isenzo can support your organisation’s goals.
Overview
2026
2026
years of professional experience
17
17
years of post-secondary education
2
2
Languages
Work History
Managing Director
Isenzo Consultancy
07.2024 - Current
- Proven ability to develop and execute long-term strategic plans.
- Strong understanding of market trends and growth opportunities within the business events, MICE, and tourism sectors.
- Ability to position Isenzo Consultancy as a leader in event marketing and destination promotion.
- Deep knowledge of strategic and digital marketing tools, including campaign development, branding, content strategy, and analytics.
- Experience in driving delegate acquisition, sponsorship marketing, and event visibility.
- Creative flair for crafting compelling narratives and visual content aligned with client goals.
- Demonstrated success in sourcing and nurturing partnerships with local and international associations, event organizers, and destination stakeholders.
- Ability to negotiate and close high-value deals with a focus on long-term growth and sustainability.
- Strong network across tourism boards, government bodies, and the private sector.
- In-depth understanding of the global and African business events landscape, destination marketing, and the economic impact of events.
- Familiarity with bidding processes, association engagement, and legacy building in the conference space.
- Awareness of sector trends, including sustainability, transformation, and inclusion.
- Sound knowledge of project management methodologies, with a track record of delivering high-quality outputs on time and within budget.
- Financial acumen to manage budgets, drive profitability, and oversee resource allocation.
- Skilled in compliance, contract management, and risk mitigation.
- Inspirational leadership with the ability to build, lead, and mentor cross-functional teams.
- Excellent interpersonal, written, and verbal communication skills to engage stakeholders at all levels.
- Emphasis on collaboration, empowerment, and professional development within the team.
- Strong focus on impact-driven initiatives that support social, economic, and sectoral development.
- Ability to conceptualize and implement innovative campaigns that differentiate Isenzo and its clients.
Project Manager
Wesgro
4 2023 - 07.2024
- Management and execution of the operational and marketing plans to achieve targets in compliance with the business strategy.
- Campaign management: conceptualise with the advertising agency, manage, and roll out data- driven campaigns.
- Content creation: create strategic, on-brand content (videos, blogs, social media posts, press releases, newsletters, feature pieces) and communication plans to maximise exposure for both a B2B and B2C audience.
- Social media management on various platforms such as Facebook, Twitter, Instagram and LinkedIn.
- External stakeholder alignment and management for both local and international clients.
- Management of strategic business events and tradeshows (both locally and domestically) which includes but not limited to oversee the event management Project Plan (with itemised deliverables, timelines and checklists).
- Manage and deliver accurate weekly, monthly, and quarterly task and budget reports within deadlines .
- Maintenance of accurate sales records, reports, CRM updates and corporate governance compliance.
- The ability to manage allocated budgets and resources on a project-to-project basis.
- Ensuring that good governance is adhered to at all times.
Freelance Consultant
Design Dragons
10.2023 - Current
- Development of marketing and communication strategies for clients. Clients are from various sectors including construction, medical, business events and financial institutions.
- Management, planning and execution of and development of social and digital media campaigns.
- Conceptualise, develop & implement marketing plans & strategies, product concepts & promotional programmes to drive interest & sales.
Project Officer
Wesgro
04.2017 - 04.2023
- Identified plans and resources required to meet project goals and objectives.
- Developed and initiated projects, managed costs, and monitored performance.
- Managed projects from procurement to commission.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Met project deadlines without sacrificing build quality or workplace safety.
- Planned, designed, and scheduled phases for large projects.
- Developed and implemented strategic project plans to meet business objectives.
- Coordinated material procurement and required services for projects within budget requirements.
- Provided detailed project status updates to stakeholders and executive management.
- Prepared and submitted project invoices for review and approval.
- Negotiated and managed third-party contracts related to project deliverables.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
Marketing and Stakeholder Relations Officer
Wesgro
04.2016 - 04.2023
- Execution of the operational and marketing plan to achieve targets in compliance with the business strategy.
- Campaign management: conceptualise, manage, and roll out data-driven campaigns.
- Content creation: create strategic, on-brand content (videos, social media posts, press releases, feature pieces) and communication plans to maximise campaign exposure.
- Deliver on the media content for the business events unit.
- Manage and deliver accurate weekly, monthly, and quarterly reports within deadlines.
- Maintenance of accurate sales records, reports, and corporate governance compliance.
- The ability to roll out the allocated budgets on a project-to-project basis and ensure it is adhered to.
- Ensuring that good governance is adhered to at all times.
Maternity Cover : Senior Campaign Manager
Wesgro
01.2022 - 06.2022
- Campaign management: conceptualise, manage, and roll out data-driven campaigns to promote Cape Town and the Western Cape's tourism, trade, investment, and film and media propositions.
- Content creation: create strategic, on-brand content (videos, social media posts, press releases, feature pieces) and communication plans to maximise campaign exposure.
- Stakeholder management: engage with key stakeholders for input on campaigns with regular updates on progress and results.
Marketing Coordinator
Wesgro
10.2012 - 04.2016
- Market Cape Town and the Western Cape as a competitive destination globally.
- Develop the reputation of the Convention Bureau as a best practice bureau.
- Built relationships with key stakeholders locally and globally.
- Develop quality relationships with stakeholders and customers.
- Spend allocated budget in line with operational requirements and required business processes.
- Internally – liaise with various department as well as third party service providers and coordinate all logistics and administrative process for marketing initiatives campaigns.
- Externally – Liaise with industry to keep up to update with trends and members of the industry as a source for potential leads.
Event Coordinator
Centeq Events
03.2010 - 09.2012
- Managed event logistics and operations.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated schedules and timelines for events.
- Performed event coordination for large conferences.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Utilized internal databases to prepare and distribute guest lists, electronic invitations and registration processes.
- Coordinated florists, photographers, and musicians for events.
- Arranged availability of audio-visual equipment, transportation and displays for various types of events.
Secretariat
Southern African Association For The Conference Industry
08.2005 - 09.2012
- Minutes taking
- Coordination of meetings
- Management of industry events
- Western Cape member liaison
Event Coordinator
African Agenda
05.2005 - 12.2012
- Managed event logistics and operations.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated schedules and timelines for events.
- Performed event coordination for large conferences.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Utilized internal databases to prepare and distribute guest lists, electronic invitations and registration processes.
- Coordinated florists, photographers, and musicians for events.
- Arranged availability of audio-visual equipment, transportation and displays for various types of events.
Education
Associate of Arts - International Relations
University of South Africa (UNISA)
Cape Town 01.2017 - Current
Certificate in Marketing - Marketing
University of Cape Town
Cape Town 10.2015 - 12.2015
National Diploma - Tourism and Marketing
Durban Institute of Technology
Durban 01.2002 - 12.2004
High School Diploma -
Southlands Secondary School
Durban 02.1996 - 12.2001
Skills
Client and stakeholder relations
Collaboration and relationships
Integrated marketing understanding
Relationship building and rapport
Advertising and marketing
Networking and relationship building
Relationship building and retention
Stakeholder relationship management
Customer relations understanding
Accomplishments
- Received the award for Top Women in MICE (2017), MICE – Meetings, Incentives, Conferences and Exhibitions.
- Awarded Winning Project Manager.
Affiliations
- SAACI Western Cape Secretariat.
- Board Member on the Western Cape Chapter of the South African Association for the Conference Industry (SAACI).
- A Member of the Society for Incentive Travel Excellence (SITE).
- A Member of the International Congress and Conventions Association (ICCA).
Additional Information
- I am a connector - I have the ability and network to connect the correct people in order to obtain the best results.
- I thrive in a creative environment.
- Attention to detail is very important to me.
- I believe that working and brainstorming as a team can be exponentially valuable to the success of a project.
Software
Simpleview - Sales software
Design software – CANVA and website development and design – Weebly and Wix
SAGE - CRM Software
Interests
Keeping active - running, hiking, swimming
Spending time with my loved ones
Reading a book to destress
Cooking on a Sunday
References
Name and Surname: Sarah Brownlee
Contact Number: 083 577 0327
Name and Surname: Inge Dykman
Contact Number: 073 551 9436
Name and Surname: Andrea Wiid
Contact Number: 082 308 3658
Timeline
Managing Director
Isenzo Consultancy
07.2024 - Current
Freelance Consultant
Design Dragons
10.2023 - Current
Maternity Cover : Senior Campaign Manager
Wesgro
01.2022 - 06.2022
Project Officer
Wesgro
04.2017 - 04.2023
Associate of Arts - International Relations
University of South Africa (UNISA)
01.2017 - Current
Marketing and Stakeholder Relations Officer
Wesgro
04.2016 - 04.2023
Certificate in Marketing - Marketing
University of Cape Town
10.2015 - 12.2015
Marketing Coordinator
Wesgro
10.2012 - 04.2016
Event Coordinator
Centeq Events
03.2010 - 09.2012
Secretariat
Southern African Association For The Conference Industry
08.2005 - 09.2012
Event Coordinator
African Agenda
05.2005 - 12.2012
National Diploma - Tourism and Marketing
Durban Institute of Technology
01.2002 - 12.2004
High School Diploma -
Southlands Secondary School
02.1996 - 12.2001
Project Manager
Wesgro
4 2023 - 07.2024
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