LERIEZE ERASMUS

Work History

Reebok

Cape Town

09.2022 - Current

Tracked and reported on marketing campaign responses.
Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Developed and tracked performance indicators to measure results of marketing campaigns.
Planned and executed internal and external marketing events.
Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Optimized email campaigns to increase open and click-through rates.
Created and managed social media campaigns to increase brand engagement.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Conducted market research to identify new opportunities and target markets.
Coordinated with design and media teams to develop high-quality creative assets.

Louw Kotzé, Art Director

Cape Town

01.2022 - 08.2022

Developed comprehensive budgets for styling projects and ensured cost-efficiency.
Produced and updated detailed inventory reports to document all items in wardrobe.
Collaborated with photographers and designers to create innovative and visually appealing looks.
Interacted with high-end luxury brands to obtain samples for styling projects.
Managed wardrobe and accessory collections, keeping items in pristine condition.
Worked closely with vendors to secure garments, accessories and props for styling projects.
Identified and sourced garments, footwear and accessories to create dynamic and fashion-forward styles.
Researched current fashion trends to create on-trend looks for editorial and commercial projects.
Designed creative concepts and styling direction for fashion shows.

Mieze Collection

Stellenbosch

06.2020 - 01.2022

Managed day-to-day business operations.
Enhanced operational efficiency and productivity by managing budgets and costs.
Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
Conducted target market research to discover customer needs and analyze competitor trends.
Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
Built strong vendor relationships to facilitate favorable pricing on required materials.