LERIEZE ERASMUS
Marketing Coordinator
Cape Town
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Coordinator
Reebok
Cape Town
09.2022 - Current
- Tracked and reported on marketing campaign responses.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Planned and executed internal and external marketing events.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Optimized email campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
Styling Assistant
Louw Kotzé, Art Director
Cape Town
01.2022 - 08.2022
- Developed comprehensive budgets for styling projects and ensured cost-efficiency.
- Produced and updated detailed inventory reports to document all items in wardrobe.
- Collaborated with photographers and designers to create innovative and visually appealing looks.
- Interacted with high-end luxury brands to obtain samples for styling projects.
- Managed wardrobe and accessory collections, keeping items in pristine condition.
- Worked closely with vendors to secure garments, accessories and props for styling projects.
- Identified and sourced garments, footwear and accessories to create dynamic and fashion-forward styles.
- Researched current fashion trends to create on-trend looks for editorial and commercial projects.
- Designed creative concepts and styling direction for fashion shows.
Owner of Womenswear Clothing Brand
Mieze Collection
Stellenbosch
06.2020 - 01.2022
- Managed day-to-day business operations.
- Enhanced operational efficiency and productivity by managing budgets and costs.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
- Built strong vendor relationships to facilitate favorable pricing on required materials.
Education
Bachelor Of Arts - Fashion Design
02.2017 - 11.2019
Skills
Campaign management
Email blasts and newsletters
Online marketing strategies
Digital marketing
Time management
Strategic event planning
Project Management
Market Analysis
Marketing
Marketing collateral
Timeline
Marketing Coordinator - Reebok
09.2022 - Current
Styling Assistant - Louw Kotzé, Art Director
01.2022 - 08.2022
Owner of Womenswear Clothing Brand - Mieze Collection
06.2020 - 01.2022
Elizabeth Galloway Academy of Fashion - Bachelor Of Arts, Fashion Design
02.2017 - 11.2019