Lerato Eva Makobela
Area Sales Manager
Pretoria,GP
Summary
Driven Area Sales Manager with 8+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Skilled Area Sales Manager with desire to lead teams toward achieving revenue goals. Focused on keeping up-to-date and informed on competitors and specific needs of assigned sales territory.
Overview
8
8
years of professional experience
1
1
year of post-secondary education
Work History
Area Sales Manager
Prestige Cosmetics Africa
Pretoria, Gauteng
01.2018 - Current
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Prepared sales presentations for Retailers show casing all our Brands and opportunities that where available to grow our Business within their space.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Led startup of sales region while managing 22 individuals.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Built lasting relationships with clients through outstanding customer service interactions.
- Exceeded targets by building, directing and motivating high-performing sales team.
Cosmetics Department Manager
Edgars Menlyn Mall
Pretoria, Gauteng
02.2014 - 01.2018
- Set up sales floor, developed department procedures and implemented company policies to maximize cosmetics sales.
- Coached cosmetics sales team on promotions and events to increase marketing effectiveness and boost sales of critical merchandise.
- Managed team of 67 associates in cosmetics department to achieve and maintain highest standards of customer service.
- Collaborated with human resources team to provide full coverage for department and create equitable schedules for Beauty Consultants
- Offered make-up tips and popular tutorials in alignment with latest trends.
- Delivered product demonstrations and sample applications, raising exposure of key brands.
Education
National Certificate - Business And Management Accounting
Pretoria Technikon
Pretoria 01.2000 - 12.2000
National Diploma - Financial Management
College South Africa
South Africa 01.2021 - Current
Skills
Relationship building
Sales team supervision
Lead qualification
Territory Management
Closing strategies
Accomplished manager
Account management
Business development and planning
Sales Reporting
Sales presentations
Coaching and mentoring
Sales processes
Direct sales
Analytical problem solver
Accomplishments
Effective Implementation of Business Unit in Both Botswana & Namibia for Coty .
Training and Develpment of Beauty Advisers for Coty in Both Botswana & Namibia
Sourcing and Implementing of a Ditribution channel in Botswana and Namibia
Training and on going Coaching of field Managers in Botswana and Namibia
Timeline
National Diploma - Financial Management
College South Africa
01.2021 - Current
Area Sales Manager
Prestige Cosmetics Africa
01.2018 - Current
Cosmetics Department Manager
Edgars Menlyn Mall
02.2014 - 01.2018
National Certificate - Business And Management Accounting
Pretoria Technikon
01.2000 - 12.2000