Lerato Pule
Summary
A results-driven Trade, Shopper and Experiential Marketing professional with extensive experience developing and executing integrated campaigns, retail activations and experiential initiatives across multiple brands and retail channels. Skilled in translating brand and commercial objectives into impactful shopper campaigns that build awareness, encourage product trial and drive conversion. Experienced in end-to-end campaign and project delivery, including strategy and concept development, budget management, agency and supplier management, stakeholder coordination, retail execution and post-campaign evaluation. Brings a commercially focused, organised and hands-on approach, supported by broader experience in business operations, administration, finance, compliance and executive support across the corporate, education, financial-services and nonprofit sectors.
Overview
19
19
years of professional experience
Work History
Trade, Shopper & Experiential Marketing Manager
Acdoco SA
02.2026 - Current
- Lead the planning and execution of trade, shopper and experiential marketing initiatives across multiple consumer brands and retail channels.
- Translate brand strategies and commercial priorities into shopper-focused campaigns that build awareness, encourage trial and support sales conversion.
- Manage end-to-end campaign delivery, from briefing, concept development and budgeting through to production, implementation and post-campaign evaluation.
- Develop and execute in-store activations, branded display units, promotional mechanics, sampling campaigns and consumer experiences.
- Manage relationships with experiential agencies, media partners, retailers, production suppliers and other external stakeholders.
- Coordinate campaign requirements across internal brand, sales, finance, supply chain and regulatory teams.
- Manage campaign budgets, quotations, purchase orders and supplier deliverables while ensuring activity remains within approved scope and timelines.
- Review creative concepts and retail materials to ensure alignment with brand guidelines, retailer specifications and campaign objectives.
- Monitor project timelines, identify delivery risks and coordinate corrective action to keep campaigns on track.
- Evaluate campaign performance and compile post-campaign learnings and recommendations to improve future activity.
- Support new product launches through shopper marketing plans, retail visibility initiatives and experiential trial-driving campaigns.
- Manage simultaneous projects across key retail partners, including Clicks, Dis-Chem, Checkers and Takealot.
Trade Marketing Specialist
Acdoco SA
02.2025 - 01.2026
- Managed campaign execution, reporting, logistics and reconciliations.
- Improved operational workflows and marketing documentation.
Trade Marketer
Acdoco SA
02.2024 - 01.2025
- Supported trade campaigns, POS implementation and retail execution.
- Analysed shopper trends and coordinated promotional activities.
Trade Marketing Coordinator
Acdoco SA
02.2023 - 01.2024
- Coordinated marketing administration, suppliers, purchase orders, reporting, NPD support and retailer communication.
Operations & Administration Manager
Princetop Smart Schools
06.2022 - 01.2023
- Led establishment of a new school from concept to launch.
- Managed operations, procurement, policies, recruitment and budgets.
HOD Finance & Administration
Oceans Private School
04.2021 - 06.2022
- Managed finance, administration, facilities and reporting.
Executive Personal Assistant
Optimi Group
03.2020 - 01.2021
- Executive support, travel, reporting, events and stakeholder coordination.
Executive PA / Compliance Specialist
Absa Bank
02.2013 - 07.2018
- Managed vendor performance, compliance reporting, executive support and process improvement.
Customer Care Representative
MultiChoice Africa
08.2009 - 04.2011
Personal Assistant
Nextep ICT
06.2007 - 07.2009
Education
Advanced Diploma - Business Management
MANCOSA
07-2026
Diploma Business Management -
University of Johannesburg
Johannesburg, GP01-2025
Higher National Certificate - Business Administration
University of Johannesburg
Johannesburg, GP01-2021
Matric -
Randpark High School
01-2006
Skills
- Trade Marketing
- Shopper Marketing
- Experiential Marketing
- Project Management
- Campaign Execution
- Retail Activations
- ISO Governance
- Budget Control
- Supplier Management
- Stakeholder Engagement
- Reporting & Analytics
- Marketing Operations
- Cross-functional Leadership
Accomplishments
- Promoted four times within Acdoco SA in three years.
- Onboarded 9 brands onto major e-commerce platforms including Takealot, Amazon, Pick n Pay and Checkers Online.
- Introduced process improvements and operational platforms that improved workflow efficiency.
- Successfully launched a private school within timeline and budget.
- Secured corporate funding for FAMSA East Rand to support ongoing operations.
Timeline
Trade, Shopper & Experiential Marketing Manager
Acdoco SA
02.2026 - Current
Trade Marketing Specialist
Acdoco SA
02.2025 - 01.2026
Trade Marketer
Acdoco SA
02.2024 - 01.2025
Trade Marketing Coordinator
Acdoco SA
02.2023 - 01.2024
Operations & Administration Manager
Princetop Smart Schools
06.2022 - 01.2023
HOD Finance & Administration
Oceans Private School
04.2021 - 06.2022
Executive Personal Assistant
Optimi Group
03.2020 - 01.2021
Executive PA / Compliance Specialist
Absa Bank
02.2013 - 07.2018
Customer Care Representative
MultiChoice Africa
08.2009 - 04.2011
Personal Assistant
Nextep ICT
06.2007 - 07.2009
Advanced Diploma - Business Management
MANCOSA
Diploma Business Management -
University of Johannesburg
Higher National Certificate - Business Administration
University of Johannesburg
Matric -
Randpark High School