Lerato Matsoso
Special Events Coordinator
Bloemfontein
Summary
A dedicated Events & Strategic Account Specialist with a strong foundation built over 7 years at Coca Cola Beverages South Africa. Experienced in coordinating brand activations, managing customer relationships and handling event logistics. Proficient in drafting sponsorship contracts and ensuring brand consistency across diverse market sectors. Committed to continuous professional growth and delivering results through meticulous planning and a collaborative approach.
Overview
8
8
years of professional experience
Work History
Special Events Coordinator
Coca Cola Beverages South Africa
09.2019 - Current
- Project Coordination: Manage the logistical details of corporate events such as roadshows and in-store promotions from conception to completion.
- Sponsorship & Contracts: Draft sponsorship contracts to ensure all partnerships meet brand standards and event objectives.
- Branding Procurement: Manage the purchase, maintenance and quality control of branding assets and event materials.
- Agency Sourcing: Identify and source 3rd party agencies to provide premium activations and specialized event services.
- Budget support: Obtain quotes, assist in setting up budgets and maintain detailed records of all events expenses.
- Team management: Recruit, train and manage teams of crew and promoters to assist with events, ensuring they follow proper event procedures
- Brand Integrity & Scheduling: Maintain the quality of company branding across all activations and manage the annual events calendar to ensure consistent excellence.
- Performance analysis: Conduct research and provide feedback on event performance to help improve future projects.
Account Manager
Coca Cola Beverages South Africa
05.2018 - 08.2019
- Relationship Management: Build and sustain strategic partnerships with key store-level customers.
- Commercial negotiations: Negotiate premium display placements, planograms and promotion executions to drive sales.
- Supply Chain Collaboration: Partner with logistics and customer service to forecast needs and ensure 100% order fulfillment.
- Competitive Intelligence: Analyze competitor activity and implement tactical responses to maintain and grow market share.
Preseller Merchandiser
Coca Cola Beverages South Africa
09.2017 - 04.2018
- Sales Generation: Generate orders within Local and Traditional trade and work towards achieving monthly targets.
- Operational Execution: Handle stock rotation, cooler merchandising and verification of company assets.
- Team Collaboration: Collaborate with team members to achieve shared goals and create a positive work environment.
- Market prospecting: Conduct market research to identify potential new clients for business expansion.
Education
Bachelor of Laws - LLB
University of South Africa
Bloemfontein, South Africa 04.2001 -
Bachelor of Arts - Corporate Communication
University of Free State
Bloemfontein, South Africa 04.2001 -
Bachelor of Arts Honours - Integrated Organisational Communication
University of South Africa
Bloemfontein, South Africa 04.2001 -
Skills
Attention to detail
Vendor sourcing and contract negotiations
Budget management
Event sales
Problem-solving
Customer service
Time management
Decision-making
Adaptability and flexibility
Team mentorship
Pricing negotiation
Timeline
Special Events Coordinator
Coca Cola Beverages South Africa
09.2019 - Current
Account Manager
Coca Cola Beverages South Africa
05.2018 - 08.2019
Preseller Merchandiser
Coca Cola Beverages South Africa
09.2017 - 04.2018
Bachelor of Laws - LLB
University of South Africa
04.2001 -
Bachelor of Arts - Corporate Communication
University of Free State
04.2001 -
Bachelor of Arts Honours - Integrated Organisational Communication
University of South Africa
04.2001 -