Lerato Matlala
Creative Director
Remote
Summary
Lerato Matlala is an accomplished Creative Director with over 15 years of experience in the creative industry. She holds a Bachelor’s degree in English Literature, along with certifications in Copywriting, Graphic Design, and System Thinking from MIT. Leading a talented team of website developers, content writers, a videographer, a graphic designer, and SEO strategists, Lerato thrives on driving innovation and business growth. Her visionary leadership and holistic perspective of visual and technical landscapes enable her to manage diverse client projects seamlessly while shaping impactful strategies across design, content, SEO, website development, and brand communication.
Overview
16
16
years of professional experience
5
5
Years of management experience
Work History
Creative Director
ClinicGrower
06.2023 - Current
- Operating as Head of Organic Fulfillment as part of the Executive Committee
- Established current agency's Creative Department, later founding the Website Department and now managing the SEO department
- Led cross-functional teams (designers, developers, content writers, videographers, SEO specialists) to produce high-quality campaigns
- Tracked departmental revenue and profitability, assessing alignment with financial targets and ensuring cost-effective resource allocation
- Identified and mitigated scope creep
- Led SEO strategy development and managed technical SEO improvements
- Managed brand consistency across all visual and messaging assets
- Oversaw the creation of digital ads, website copy, videos, and social media assets
- Managed website design and development projects
- Led the implementation of responsive, user-friendly websites, optimizing for performance and SEO
- Oversaw CMS platforms for website updates, maintenance, and content uploads
Creative Lead
ClinicGrower
03.2023 - 06.2023
- Developed brand communication and established brand code
- Create creative briefs and timeline to manage creative pipeline from concept to completion
- Developed and executed innovative creative strategies aligned with client goals
- Initiated the establishment of the Creative Department which did not exist at the time of my appointment.
Content Specialist
ClinicGrower
01.2023 - 03.2023
- Created and optimized SEO-friendly content, including blogs, web copy, social media posts, and email campaigns
- Developed and managed content calendars to align with marketing strategies and deadlines
- Conducted keyword research and implemented on-page SEO to improve search visibility
- Monitored content performance metrics and refined strategies based on data-driven insights
Graphic Designer
OMC Inc
10.2022 - 01.2023
- Designed new website
- Developed Marketing Materials
- Put together compelling Presentations
- Took part in sourcing Sales Leads
Writer and Graphic Designer (Freelance)
Peak Performance
08.2022 - 10.2022
- Content Development for the business to generate new leads
- Website Design and development
- Copywriting for digital and traditional marketing material
- Pitch Deck Design and client prospectus
Writer and Graphic Designer (Freelance)
Emmanuel Mayer, French Diplomat (Private Client)
06.2022 - 06.2022
- Worked with the French diplomat based in Manama, Bahrain on a TV series Pitch Deck
- Design of entire presentation for investors and producers in Israel and France
- Proofing of pitch document to refine the narrative structure
- Script Editing and writing of Story Synopsis to summarize
Producer and Creative Director
Scuffle Holdings
02.2021 - 10.2022
- Writing weekly press releases covering eight divisions in the company
- Editing website content
- Copywriting marketing material
- Scriptwriting and developing script for documentary series in the Media division
- Subtitling of edited episodes during post-production
- Talent Management during shoot
- Production Management to ensure the smooth-running of the shoot
- Involved in the editing process with UK editor during post-production
Studied Full-time
Unisa
02.2018 - 12.2020
- Focused on my studies that I started in 2017 to complete my qualification
- Graduated in 2020, with distinction
- Completed Bachelor’s Degree in English Literature. Major: Creative Writing
Writer, Producer, Director, Performer
Joburg Theatre
02.2017 - 02.2018
- Published a short story anthology
- Adapted stories from the anthology into a stage play
- Commissioned musicians, graphic designers, dancers and photographers to contribute to the play
- Managed the finances and the day-to-day running of the theatre production
- Worked with theatre management with regards to ticket sales and other production related issues
- Managed lighting, stage performance and artists to create a world-class show
Learning and Development Consultant
Kaelo Consulting
07.2015 - 01.2017
- Facilitating wellness workshops and seminars in business corporations
- Selling of Employee Assistance Programme packages
- Curriculum Development of 100-page educational manual
- Ensuring that key programmes offered by Kaelo were accredited according to the Department of Education
- Experience in Executive Leadership, Emotional Intelligence, Life Balance facilitations, to name a few
TEFL Instructor
Lerammoux GBL
09.2011 - 06.2015
- Teaching business online English to corporate clients exclusively
- Corporations worked with include but are not limited to: IBM, Microsoft, Toyota, etc
- Worked with clients from over 40 countries and conducted over 300 online lessons
- Taught English as a Second Language in Naples, Italy and Sarajevo, Bosnia
Board Member
Symphonia For South Africa
06.2010 - 10.2014
- Assisted in the creation of ‘Partners for Possibility’, a business and school partnership initiative that leads to school transformation
- Responsible for representing Youth Development
- Made strategic decisions on financial expenditure to the amount of R9,6 million
- Over 160 schools impacted during time served
Project Leader
Symphonia Leadership Development
06.2009 - 06.2010
- Organizing facilitation workshops for business leaders
- Stakeholder Management
- Administrative Duties
- Assisting the CEO
Radio Copywriter
Primedia Broadcasting
04.2009 - 06.2009
- Writing copy for radio inserts and advertising promos
- Contributing to Voiceovers
- Managing and Facilitating Radio Advert Production
Education
System Thinking - MITxPro -
Massachusetts Institute of Technology
10.2024 - 11.2024
SEO Certificate -
Hubspot Academy
12.2022 - 01.2023
BA English Literature -
University of South Africa
02.2017 - 11.2020
Teaching English Foreign Language (TEFL) -
TEFL Academy
03.2011 - 06.2025
Copywriting Diploma -
Red And Yellow School of Advertising
Cape Town, South Africa 02.2006 - 11.2008
Graphic Design Diploma -
Cape Peninsula University of Technology
Cape Town, South Africa07.2006
Skills
System Thinking
- Project Management
- Concept Development
- Leadership
- Creative Direction
- Critical Thinking
- Content Marketing
- Administration
- Creative Writing
- Copywriting
- Scriptwriting
- Innovation
- Presentation Skills
- Graphic Design
- Adobe Suite
- Facilitation
- Curriculum Development
- Corporate Identity
- Strategic thinking
- SEO Principles
Timeline
System Thinking - MITxPro -
Massachusetts Institute of Technology
10.2024 - 11.2024
Creative Director
ClinicGrower
06.2023 - Current
Creative Lead
ClinicGrower
03.2023 - 06.2023
Content Specialist
ClinicGrower
01.2023 - 03.2023
SEO Certificate -
Hubspot Academy
12.2022 - 01.2023
Graphic Designer
OMC Inc
10.2022 - 01.2023
Writer and Graphic Designer (Freelance)
Peak Performance
08.2022 - 10.2022
Writer and Graphic Designer (Freelance)
Emmanuel Mayer, French Diplomat (Private Client)
06.2022 - 06.2022
Producer and Creative Director
Scuffle Holdings
02.2021 - 10.2022
Studied Full-time
Unisa
02.2018 - 12.2020
BA English Literature -
University of South Africa
02.2017 - 11.2020
Writer, Producer, Director, Performer
Joburg Theatre
02.2017 - 02.2018
Learning and Development Consultant
Kaelo Consulting
07.2015 - 01.2017
TEFL Instructor
Lerammoux GBL
09.2011 - 06.2015
Teaching English Foreign Language (TEFL) -
TEFL Academy
03.2011 - 06.2025
Board Member
Symphonia For South Africa
06.2010 - 10.2014
Project Leader
Symphonia Leadership Development
06.2009 - 06.2010
Radio Copywriter
Primedia Broadcasting
04.2009 - 06.2009
Copywriting Diploma -
Red And Yellow School of Advertising
02.2006 - 11.2008
Graphic Design Diploma -
Cape Peninsula University of Technology
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