Len Mulder
Business, Marketing And Sales Professional
White River
Summary
Dynamic leader in sales and marketing with a proven track record of driving business growth, including a 30% increase in sales revenue at Skankane Transport through innovative strategies. Expertise in CRM software, key account management, and fostering strong client relationships. Renowned for translating insights into actionable results, with strengths in competitive analysis and partnership development.
Key Skills and Achievements:
Creation and implementation of successful sales and marketing strategies across varying scales and budgets.
Expertise in maximizing profits within constrained budgets.
Proficient in market research, development of strategic reports, and execution of impactful marketing campaigns.
Demonstrated success in aggressively pursuing sales leads, achieving a high sales close rate.
Strong ability to collaborate with customers and executives while maintaining staff motivation and engagement.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Director of Sales and Marketing
Skankane Transport
Nelspruit
09.2013 - 11.2024
- Analyzed sales and marketing data for improved strategies.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Increased sales revenue by 30% through implementing innovative marketing strategies and fostering strong relationships with clients.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed sales promotions and marketing strategies on major social media sites.
- Established new distribution channels, expanding the company''s reach into untapped markets.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Built relationships with customers and community to establish long-term business growth.
- Managed 30 accounts to retain existing relationships and grow share of business.
- Facilitated business by implementing practical networking techniques.
Branch Manager
MGK
Lydenburg
02.2013 - 08.2013
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Maintained friendly and professional customer interactions.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Consulted with 25 customers frequently to boost product sales and services.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Complied with regulatory guidelines and requirements.
- Optimized branch inventory management practices for improved product availability and reduced stock obsolescence costs.
- Implemented risk management strategies to minimize potential losses while maintaining a healthy balance between risk and return on investments.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Ensured exceptional customer service, resolving issues swiftly to maintain trust and satisfaction.
- Improved overall financial reporting by streamlining control processes and reporting structures.
Relationship Manager
Senwes
Wesselsbron
04.2011 - 01.2013
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Maintained knowledge on Agricultural products and distribution to provide optimal service support.
- Provided exceptional customer service, resolving issues promptly and maintaining client trust throughout the resolution process.
- Strengthened client relationships by actively listening to their needs and providing tailored solutions for their farming needs.
- Participated in staff meetings to discuss innovative strategies to improve services.
- Implemented effective communication strategies to maintain ongoing dialogue with clients, fostering long-term partnerships.
- Strengthened client relationships through regular, personalized communication, ensuring high levels of client satisfaction and retention.
- Organized and participated in client appreciation events, fostering strong community and enhancing client loyalty.
- Facilitated seamless communication between clients and service departments, ensuring timely resolution of issues.
- Increased client trust and loyalty by providing consistent, high-quality advice on products and services tailored to their needs.
- Negotiated and closed complex deals with key clients, securing significant revenue streams.
- Complied with established internal controls and policies.
- Reviewed historical records, current operational data and forecasting information to identify and capitalize on system enhancement opportunities.
- Communicated regularly with 60 clients to understand needs, evaluate current product use and cross-sell new products.
Branch Manager
Senwes
Viljoenskroon
09.2009 - 03.2011
- Improved customer satisfaction ratings from 70% to 90% by enhancing service quality and resolving client issues promptly.
- Maintained friendly and professional customer interactions.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Strengthened relationships with 25 key clients, securing long-term partnerships and driving revenue growth.
- Increased branch profitability by 25% through implementing cost-saving measures and streamlining operational processes.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Consulted customers to boost product sales and services.
- Complied with regulatory guidelines and requirements.
- Optimized branch inventory management practices for improved product availability and reduced stock obsolescence costs.
- Implemented risk management strategies to minimize potential losses while maintaining a healthy balance between risk and return on investments.
- Ensured exceptional customer service, resolving issues swiftly to maintain trust and satisfaction.
- Fostered culture of excellence and accountability, resulting in branch consistently exceeding performance targets.
- Elevated staff morale and productivity by introducing system of rewards and recognition for outstanding performance.
- Enhanced branch visibility and market presence by orchestrating community engagement initiatives.
- Complied with established internal controls and policies.
Marketing and Sales Manager
TrendO3
Pretoria
08.2008 - 09.2009
- Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
- Managed a high-performing marketing team to execute successful product launches and promotional events.
- Revamped social media strategy with engaging content that led to an increase in followers and overall brand awareness.
- Created comprehensive sales training programs, empowering team members to excel in their roles and contribute to company growth.
- Improved customer retention rates, fostering strong relationships through personalized interactions.
- Optimized sales processes with streamlined customer relationship management strategies.
- Conducted market research to identify trends, opportunities, and competitive landscape insights for informed decision making.
- Developed new business partnerships for enhanced market reach and revenue generation.
- Expanded market share by identifying and targeting untapped consumer segments with tailored messaging.
- Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
- Analyzed sales and marketing data for improved strategies.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 30% in sales.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
Education
BPhil Honours - Marketing Management
IMM Graduate School Of Marketing
Johannesburg, South Africa 01.2023 - Current
BBA - Marketing Management
IMM Graduate School of Marketing
Johannesburg, South Africa 01.2017 - 01.2020
Skills
Key account management
Accomplishments
1. Co-Founded an online Furniture store, overseeing all legal, sales, marketing and financial functions. Successfully implemented growth strategies leading to a turnover of R1,7m in the first seven months with a gross profit of 28% via digital marketing channels.
2. During my time at Skankane Transport:
- Led the creation and execution of a comprehensive marketing strategy, which included a site visits program, digital marketing initiatives, social media management, and radio campaigns. Established a fundraising trust to support local charities, enhancing company CRM and societal image.
- Led the initiative to expand into small parcel industry through the acquisition of a small courier company during the Covid pandemic. It is now a sustainable division within the company which grows continuously.
Timeline
BPhil Honours - Marketing Management
IMM Graduate School Of Marketing
01.2023 - Current
BBA - Marketing Management
IMM Graduate School of Marketing
01.2017 - 01.2020
Director of Sales and Marketing
Skankane Transport
09.2013 - 11.2024
Branch Manager
MGK
02.2013 - 08.2013
Relationship Manager
Senwes
04.2011 - 01.2013
Branch Manager
Senwes
09.2009 - 03.2011
Marketing and Sales Manager
TrendO3
08.2008 - 09.2009
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Languages
Afrikaans
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
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