Lelani Betteridge (Nèe Vorster)

• Acquired clients and developed business for FMCG targeting HORECA and other sectors.
• Engaged with general managers, business owners, executive chefs, and purchasing decision-makers.
• Generated leads through cold-calling, email marketing, referrals, networking, and product trials.
• Conducted regular property visits according to a strategic route plan.
• Performed sales reviews with clients and ensured timely payment follow-ups.
• Collaborated with sales assistants, invoicing department, and dispatch teams to process orders efficiently.
• Monitored customer credit limits while coordinating with accounts department to secure timely payments.
• Delivered exceptional customer service by addressing daily inquiries and resolving complaints.
• Created brochures to promote products or services.
• Negotiated contracts and closed agreements with clients on behalf of the company.
• Trained junior sales staff in joining.
• Attended industry events to build relationships with key contacts in the field.

• Contributed to operations team for new concept store development and launch.
• Executed retail-specific product development, planning, and implementation for wholesale.
• Conducted market viability testing for product development initiatives.
• Developed location-specific marketing strategies, including remote strategies for outer island store.
• Sourced suppliers for local and imported goods, emphasizing environmentally friendly packaging.
• Managed daily operations of concept store, including bookkeeping and stock control.
• Coordinated with local food suppliers, farmers, and factories to ensure quality sourcing.
• Prepared staff work schedules and assigned team members to specific duties.
• Coordinated stock replenishment processes as needed based on sales trends.
• Organized merchandise displays according to seasonal promotions or special events.
• Drafted detailed reports on store performance for upper management review.
• Conducted regular inventory counts throughout the year to maintain accurate records.
• Led weekly meetings with management teams to align on operational goals.
• Handled cash register transactions accurately while providing excellent customer service.

• Oversaw team management in glass cutting and installation, achieving high standards of quality.
• Executed health and safety checks, reinforcing workplace safety protocols.
• Administered waste management strategies to enhance efficiency and reduce costs.
• Facilitated on-site quotations to streamline client engagement and project planning.
• Expansion over Masilonyana, Theunissen, and Winburg districts.
• Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
• Oversaw project execution, phase progress, workmanship, and team performance to drive on-time completion of deliverables.

• Oversaw the general management of two liquor stores and a nightclub.
• Organized merchandise displays to attract customers' attention while maximizing space utilization.
• Monitored cash flow throughout the day and ensured accuracy of transactions at point-of-sale terminals.
• Performed daily bookkeeping, ensuring precise financial documentation.
• Completed end-of-day cash-ups for all establishments, safeguarding fiscal accuracy.
• Arranged staffing and transport logistics to optimize employee schedules.
• Supervised liquor store deliveries to ensure consistent stock levels.
• Cultivated affiliation with Liquor City to strengthen market presence.

01/04/2009 - Receiving Manager, Bethlehem, Free State, SA.

• Managing the arrival of goods, including unloading and sorting deliveries.
• Ensuring accurate and prompt processing of incoming shipments.
• Conducting quality checks on incoming shipments to ensure that goods are undamaged and meet quality standards.
• Identifying and resolving discrepancies or issues with received goods.
• Maintaining accurate records of received shipments and inventory levels.
• Ensuring that all received goods are properly stored and recorded in inventory systems.
• Tracking shipments and resolving any issues related to damaged or delayed goods.
• Coordinating with other departments to ensure smooth and accurate operations.
• Ensuring adherence to safety and security procedures.
• Managing operational costs and developing strategies to optimize the receiving process.
• Communicating with suppliers and other departments to ensure efficient operations.
• Responding to customer inquiries and resolving issues related to received goods.
• Waste and damaged goods management, record-keeping, and disposal.

01/09/2009 - Deli Manager, Bethlehem, Free State, SA.

• Hiring, training, scheduling, and supervising deli staff.
• Ordering supplies, managing food costs, and ensuring proper inventory rotation.
• Providing excellent customer service, addressing customer needs, and resolving complaints.
• Ensuring all food is prepared safely and according to recipes, maintaining cleanliness and sanitation of the deli, and inspecting food quality.
• Creating and implementing promotions, setting sales goals, and managing department finances.
• Assisting with food preparation, engaging with customers during ordering, or aiding the cashier during peak hours.
• Monthly stock counts.
• Daily quality checks, and rotation of waste management.

01/01/2010 - Fresh Produce Manager, Gallo Manor Shopping Centre, Sandton, Johannesburg, SA.

• Training and supervising employees within the fresh food department, and salad bar.
• Demand planning, ordering, receiving, and stocking fresh food items, ensuring proper storage, and maximizing sales through attractive displays.
• Ensuring compliance with food safety standards, maintaining a clean and organized work area, and preventing spoilage.
• Providing excellent customer service, addressing inquiries, and resolving complaints.
• Planning and executing sales strategies, monitoring stock levels, and minimizing waste.
• Analyzing sales performance.
• Effectively communicating with staff, the Central Distribution Centre, management, and customers.

• Stock taker, Selfridges Department Store (Baby Clothes), London
• Night-shift mail sorting, Mail Brokers, London
• Stock control, packaging & distribution, UK Entertainment, London
• Produce prep and packer, Midlands Farms, Preston
• Hotel cleaning staff-member, Euro Tower Hostel, London
• Bar lady and waitress, The Paddock, London