Leigh-Ann Potgieter (Webster)
Business Administrative Assistant
Port Elizabeth
Summary
Detail-oriented administrative professional with exceptional interpersonal skills and a strong background in public relations. Recognized for business acumen and dependability. Skilled in managing multiple priorities simultaneously while maintaining high accuracy and a positive attitude. Committed to excellence in every task, fostering strong relationships, and enhancing operational efficiency.
Overview
15
15
years of professional experience
2
2
Language
Work History
Personal Assistant
Private Client
06.2025 - Current
- Respond to emails and other correspondence to facilitate communication and enhance business processes.
- Maintain appropriate filing of personal and professional documentation.
- Manage travel arrangements including flights, accommodations, and itineraries for smooth trips.
- Diligently monitor emails and responded to time-sensitive requests.
- Streamline invoice processing to ensure timely payments, closely collaborated with finance department.
- Improve document management via established systematic filing system that accelerated information retrieval.
Retailer & General Manager
Astron Energy 1st Ave Walmer (Service Station) (formally Caltex)
06.2014 - 01.2025
- Managed budgets, financial forecasts, and resource allocation to ensure achievement of organizational goals.
- Ensured compliance with industry regulations, company policies, and best practices within all areas of operation.
- Developed and executed strategic plans for increased productivity, profitability, and overall business growth.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Interacted well with customers to build connections and nurture relationships.
Personal Assistant to the Creative Director
Enterprise IG / KSDP / KSDP Pentagraph
02.2000 - 11.2002
- Reported directly to the Creative Director.
- Assisted in the preparation of presentations and reports, contributing to well-informed decision making.
- Served as first point of contact for incoming visitors or phone calls, ensuring prompt responses or directing inquiries appropriately.
- Improved time management of the executive through effective prioritization and organization of tasks.
Public Relations & Marketing Assistant
Port Elizabeth Hotel Group (Trevor Lombard)
06.1998 - 06.1999
- Reported directly to the Head of Public Relations
- Marketing for the hotels, guesthouse, and restaurants within the Group.
- Monitored industry trends and news coverage to identify potential PR opportunities for clients in their respective markets.
- Organized successful events and promotional activities to increase client visibility and generate positive media attention.
- Managed multiple projects simultaneously while adhering to deadlines and prioritizing tasks effectively under pressure.
- Provided exceptional customer service by promptly addressing client inquiries and concerns while maintaining a professional demeanor.
Public Relations & Marketing Manager
Key Entermark (Sports Marketing & Event Coordination) (the late Rob Armitage)
02.1996 - 08.1997
- Reporting directly to the Owner.
- Based at St George’s Park Cricket Stadium.
- Event management (Domestic & International Sport).
- Increased media coverage for clients through targeted press release distribution and relationship building with key journalists.
- Organized successful press conferences and media events.
- Coordinated and managed sponsorships and sponsorship activation.
- Managed stadium function venues
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Developed crisis management plans in advance of potential issues arising, ensuring swift response times and effective containment of reputational damage.
Education
Diploma - Public Relations Management
Port Elizabeth Technikon
Port Elizabeth, South Africa01-1995
Matriculation Exemption - A-Levels
Alexander Road High School
01-1992
Skills
Microsoft Office proficient
Social Media proficient
Timeline
Personal Assistant
Private Client
06.2025 - Current
Retailer & General Manager
Astron Energy 1st Ave Walmer (Service Station) (formally Caltex)
06.2014 - 01.2025
Personal Assistant to the Creative Director
Enterprise IG / KSDP / KSDP Pentagraph
02.2000 - 11.2002
Public Relations & Marketing Assistant
Port Elizabeth Hotel Group (Trevor Lombard)
06.1998 - 06.1999
Public Relations & Marketing Manager
Key Entermark (Sports Marketing & Event Coordination) (the late Rob Armitage)
02.1996 - 08.1997
Matriculation Exemption - A-Levels
Alexander Road High School
Diploma - Public Relations Management
Port Elizabeth Technikon