Reading
Lefa Matome
Pretoria
Summary
Dynamic marketing and data analysis professional with a proven track record at The Aurum Institute, enhancing data quality and driving brand growth. Skilled in strategy development and problem-solving, I excel in creating impactful marketing campaigns and streamlining data processes. Demonstrated leadership in team collaboration and decision-making, significantly contributing to organizational success.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
4
4
Languages
Work History
Marketing Consultant
Brave One Solutions
Pretoria
09.2021 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Conducted thorough market research to identify emerging trends and inform strategic decision making.
- Conducted market research and reported on clients' competition.
- Implemented creative solutions to address unique challenges faced by clients in a variety of industries.
- Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
- Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
Data Monitoring Coordinator
The Aurum Institute
Moretele Sub-District
04.2017 - 10.2021
- Supervision of data captures
- Retrieving and analyzing data reports from TIER.NET system
- Bolstered study start-up speed and efficiency through the creation of customized monitoring tools, forms, and checklists tailored to each protocol's unique requirements.
- Enhanced data quality through meticulous review and timely resolution of discrepancies.
- Maintained compliance with regulatory requirements and industry best practices through regular audits and reviews of documentation.
- Assisted with database setup and validation, ensuring a solid foundation for accurate data collection and analysis.
- Streamlined processes for efficient data management by developing and implementing standard operating procedures.
- Empowered team members to reach their full potential and contribute significantly to overall project success through ongoing mentorship and development opportunities.
Data Capturer
The Aurum Institute
Moretele Sub-District
09.2013 - 02.2017
- Capturing patient record on TIER.NET and DHIS
- Entered client information into databases quickly and with minimal errors.
- Scanned documents and saved in database to keep records of essential organizational information.
- Managed documents by organizing forms, making photocopies, filing records, preparing correspondence, and creating reports.
- Ensured timely completion of assigned tasks, maintaining a high level of professionalism under pressure and tight deadlines.
- Excelled in working independently as well as collaborating with teams, utilizing strong multitasking skills to manage competing priorities.
- Maintained strict confidentiality while handling sensitive clients information and records.
- Corrected data entry errors to prevent duplication or data degradation.
- Verified accuracy and validity of data entered in databases
Stock Controller
Avon Beauty Center
Pretoria
10.2011 - 08.2013
- Enhanced inventory accuracy by conducting thorough stock audits and addressing discrepancies promptly.
- Maintained detailed records of all stock movements, providing valuable data for decision-making purposes.
- Coordinated with quality assurance team to ensure that incoming products met established quality standards, preventing potential stock issues related to defective items.
- Performed root cause analysis on inventory discrepancies, implementing corrective actions for long-term resolution.
- Sign for stock delivery, capture quantities of received stock on the company system (DMK).
- Perform any other duties directed by the operational manager.
Education
Some College (No Degree) - Advance Computer Literacy
Soshanguve Technical Cantre
Soshanguve, South Africa 01.2014 - 06.2014
Some College (No Degree) - Marketing Management
Tshwane North College
Pretoria, South Africa 01.2008 - 12.2008
High School Diploma -
Lauduim High School
Laudium, South Africa 01.2006 - 12.2006
Skills
Analyzing data
Brand messaging
Product marketing
Sales strategies
Strategy development
KPI monitoring
Teamwork
Problem-solving
Graphic design
Team leadership
Excellent communication
Decision-making
Risk assessment
Branding
Interests
Travelling
Adventure
Listening to music
Self Development
Graphic Designing
References
Name: Jacob Boshielo
Contact Numbers: 072 608 6686
Position: Store Assistant Manager (Avon)
Name: Harry Ntantiso
Contact Numbers: 078 341 1264
Position: Data Manager (The Aurum Institute)
Name: L.I Kolokoto
Contact Numbers: 071 940 5356
Position: Managing Director (Brave One Solutions)
Timeline
Marketing Consultant
Brave One Solutions
09.2021 - Current
Data Monitoring Coordinator
The Aurum Institute
04.2017 - 10.2021
Some College (No Degree) - Advance Computer Literacy
Soshanguve Technical Cantre
01.2014 - 06.2014
Data Capturer
The Aurum Institute
09.2013 - 02.2017
Stock Controller
Avon Beauty Center
10.2011 - 08.2013
Some College (No Degree) - Marketing Management
Tshwane North College
01.2008 - 12.2008
High School Diploma -
Lauduim High School
01.2006 - 12.2006
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