LEE McCREATH
Sales & Marketing Executive, Senior Key Account Manager
Centurion
Summary
Dynamic and results-driven telecommunications leader with over 25 years of experience driving sales growth, digital transformation, channel development and customer excellence across South Africa’s leading telecom brands. Recognised for strategic leadership, high-performance delivery, and the ability to influence teams, partners and executives at all levels. A proven driver of revenue, profitability, customer retention and market share, with a strong reputation for innovation, customer-centricity and operational discipline. Adept at turning strategy into measurable execution while building high-trust relationships across diverse environments.
Overview
18
18
years of professional experience
1
1
Certification
1
1
Language
Work History
Owner / Sales & Marketing Lead
ILLUMIN8 MARKETING SERVICES
01.2025 - Current
- Lead commercial strategy, sales execution and digital marketing initiatives across multiple client portfolios.
- Drive revenue growth through targeted sales planning, product positioning and customer engagement.
- Develop brand strategies, campaign frameworks and digital content aligned to client objectives.
- Strengthen partner relationships and ensure delivery excellence across all engagements.
- Oversee reporting, analytics, customer insights and performance optimisation.
Senior Key Account Manager – CBU Alternative Distribution
VODACOM SOUTH AFRICA
01.2016 - 01.2025
- Led national and regional sales strategies, channel operations and customer engagement across complex portfolios.
- Drove revenue growth, prepaid/contract activations and margin improvement.
- Identified, onboarded and managed channel partners, ensuring compliance and profitability.
- Oversaw outsourced teams (Account Managers, Service Managers, CRC) to ensure operational excellence.
- Delivered executive-level presentations, business reviews and performance insights.
- Centre Management, Marketing & Events – Vodacom World (2018–2021)
- Managed commercial operations including revenue growth, retail model pilots and customer retention.
- Oversaw tenant/lease management, budgeting, VAS operations and CVM execution.
- Led brand communication, customer experience, digital/social media, OEM activations and device launches.
- Designed and executed segment strategies, campaign plans and turnaround initiatives.
Field Service Consultant (FSC)
01.2016 - 01.2018
- Managed regional retail performance, compliance, reporting, training and sales operations.
- Drove CRM, trade marketing, VAS and channel engagement across Limpopo.
- Ensured database integrity, call cycle management and structured reporting.
Area Manager – Limpopo
THE CREATIVE COUNSEL (Vodacom Account)
01.2014 - 01.2016
- Led regional operations, trade marketing, branding and retail relationship management.
- Managed compliance, reporting, training and promotional execution across the province.
Regional Retail Specialist / Regional Manager
MVC MARKETING (8ta Account)
01.2013 - 01.2014
- Managed 8ta’s field marketing strategy across Limpopo & Mpumalanga.
- Led a team of 9, driving sales, compliance, recruitment, training and performance reviews.
National Field Marketing Manager
HTC SOUTH AFRICA
01.2012 - 01.2013
- Managed national field operations through a team of 10 executives.
- Led national reporting, compliance, training, promotions and retail performance optimisation.
Regional Manager / Territory Executive
THE EFFECTIVENESS COMPANY / 8ta Account
01.2010 - 01.2013
- Managed regional teams of up to 20 staff delivering strategic field operations.
- Responsible for audits, compliance, training, budgeting and project execution.
Area Executive
CHATZ / 4U CELLULAR
01.2009 - 01.2010
- Managed regional sales, branding, handset rotation, training and retail relationships.
Field Service Executive
BEYOND OUTSOURCING (Vodacom Account)
01.2008 - 01.2009
- Managed brand representation, reporting, merchandising, training and retail engagement.
- Regional Manager | 2001 – 2008
- Full branch and regional operations management including sales, VAS, finance, stock and staff leadership.
Education
BCom - Business Management
01-2023
Skills
Strategic Sales Leadership & Execution
Channel & Partner Management
Customer Experience & Retention
Revenue, Margin & Market Share Growth
Digital Transformation & Marketing
Commercial & Financial Acumen
Certification
Customer Profiling & Analytics (2019–2020) Mini MBA – Business Management (2020) Sales & Marketing (2019) Project Management (2019) Business Acumen (2019) Event Management (2018) Graphic & Visual Design (2018–2019) Conflict Management (2018) Evacuation Management – NQF L3 (2018) Vodacom Achievers Programme – NQF 6 (Cum Laude) (2017) Digital Marketing Certification (2016) General Law, Negotiation & Arbitration (2008–2014) TOPGEAR Driving Academy (2015)
AWARDS & RECOGNITION
Vodafone Award for Digital Transformation (2017), Vodacom Innovation & Creativity Awards (2016–2018), Digital Ninja of the Quarter (2017), Managing Executive Dedication Award (2017), Customer Obsession Award (2016), Top Performing Employee – MVC Marketing (2012), Top Performing Employee – The Creative Counsel (2014), Sales Plan Presentation Award – The Effectiveness Company (2010), CEO Nominated Employee – Beyond Outsourcing (2008)
Timeline
Owner / Sales & Marketing Lead
ILLUMIN8 MARKETING SERVICES
01.2025 - Current
Senior Key Account Manager – CBU Alternative Distribution
VODACOM SOUTH AFRICA
01.2016 - 01.2025
Field Service Consultant (FSC)
01.2016 - 01.2018
Area Manager – Limpopo
THE CREATIVE COUNSEL (Vodacom Account)
01.2014 - 01.2016
Regional Retail Specialist / Regional Manager
MVC MARKETING (8ta Account)
01.2013 - 01.2014
National Field Marketing Manager
HTC SOUTH AFRICA
01.2012 - 01.2013
Regional Manager / Territory Executive
THE EFFECTIVENESS COMPANY / 8ta Account
01.2010 - 01.2013
Area Executive
CHATZ / 4U CELLULAR
01.2009 - 01.2010
Field Service Executive
BEYOND OUTSOURCING (Vodacom Account)
01.2008 - 01.2009