Lee HERRIDGE

• Project lead on numerous large eresearch projects for key clients across several categories; financial services, FMCG, alcoholic beverages, telecoms.
• Closely involved in each phase of the project, from proposal writing, design (sample & discussion guides), field work management (including moderating), analysis (qualitative), strategic recommendations and reporting.
• Conducted thorough qualitative market research and analysis, identifying key trends and opportunities for clients.
• Managed a team of 4 insights specialists to create strong workplace culture.
• Mentored junior consultants, fostering professional growth and development through continuous learning.
• Headed and implemented the company's graduate program which bought in new fresh research talent and trained then in all aspects of the research process, with a focus on qualitative analytical skills and techniques.
• Leveraged data-driven insights to inform decision-making processes and drive desired outcomes for clients.
• Delivered impactful presentations to C-level executives, showcasing the value of proposed strategies and recommendations.

• Involved in each phase of the research project from proposal writing, solution design, field-work management and implementation, analysis, and reporting.
• Worked within a team of researchers, collaborating to deliver the optimal solution to clients
• Conducted regular status meetings with client during project implementation and presented the final report to clients

Worked within a team of qualitative analysts, managing projects from start to finish, including design of research tools, project management and filed work completion, analysis and report preparation.

Collaborated with the team to deliver high quality results within very tight deadlines.

• Participated actively in regular meetings with fellow researchers to discuss project updates, challenges faced, and lessons learned during ongoing activities.
• Organized research materials, maintaining a well-ordered workspace conducive to productivity.
• Maintained open lines of communication with project leads and team members for effective collaboration on common goals.
• Conducted literature reviews to support hypothesis development and identify gaps in existing knowledge.
• Carried out interviews with respondents to gather primary data
• Analyzed and consolidated secondary data and wrote the historical synopsis for the final report (out put was a series of books on the history of South African Jewish communities).