Lebohang Innocent Nkutha
Johannesburg
Summary
A results-driven professional with an Advanced Diploma in Project Management from Tshwane University of Technology (TUT) and a Postgraduate Diploma in Business Administration from the University of the Witwatersrand. Brings two years of experience as a Marketing Intern at Athletics South Africa, specializing in customer research, market analysis, and sales support. Proven ability to manage CRM systems, generate and qualify leads, and prepare professional sales presentations. Proficient in the Microsoft Office Suite and experienced with CRM tools such as Salesforce and HubSpot. Possesses strong communication skills, excellent attention to detail, and a proactive approach to supporting business development and sales initiatives. Skilled in coordinating events, organizing promotions, and managing stakeholder engagements to deliver impactful and measurable results.
Overview
5
5
years of professional experience
Work History
Marketing Intern
Athletics South Africa (ASA)
01.2022 - 05.2024
- Social Media Management: Managed the National Federation's social media platforms, including X (formerly Twitter), TikTok, Facebook, and Instagram, growing Instagram followers from 4,000 to 17,000.
- Content Development: Created engaging and impactful content to promote athletics events, athletes, and sponsors across digital platforms.
- Stakeholder Relations: Collaborated with major sponsors such as Puma, Supersport, and Jungle Oats, ensuring alignment between sponsorship deliverables and brand objectives.
- Event Coordination: Organized national championship events across various disciplines, including track and field, road running, and cross-country races.
- Marketing Strategy Execution: Supported the development and implementation of marketing strategies to enhance the visibility of Athletics South Africa.
Volunteer
The Zithulele Sinqe Foundation
01.2019 - 12.2021
- Secured Sponsorships: Negotiated and secured partnerships with brands such as Glenryck, Mr. Price, and SuperSport, contributing to a 100% increase in sponsorship funding
- Coordinated Events: Organized and managed community races in townships like Soweto, resulting in a 50% increase in youth participation and the identification of over 20 promising athletes for development programs.
- Enhanced Brand Visibility: Collaborated with SuperSport Schools to livestream three major races, increasing event viewership and raising awareness of the foundation's mission.
- Streamlined Logistics: Oversaw event logistics, ensuring 100% on-time delivery of sponsorship obligations, volunteer schedules, and race day operations.
- Developed Marketing Strategies: Designed and executed targeted promotional campaigns, driving growth in community engagement across social media platforms.
Education
Advanced Diploma (NQF7) - Project Management
Tshwane University of Technology TUT
Pretoria, South Africa05-2022
Skills
Customer Research
Lead Generation
CRM Management
Sales Presentation
Market Analysis
Event Coordination
Microsoft Proficiency (Excel, Tableau, Pivot, Word, PowerPoint, Outlook & Onedrive)
Team Collaboration
Timeline
Marketing Intern
Athletics South Africa (ASA)
01.2022 - 05.2024
Volunteer
The Zithulele Sinqe Foundation
01.2019 - 12.2021
Advanced Diploma (NQF7) - Project Management
Tshwane University of Technology TUT
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