LEBOGANG SETHOSA
Merchandising Liaison
Kempton Park
Summary
Professional liaison with strong background in fostering communication and building relationships. Skilled in team collaboration and adept at navigating changing needs to achieve results. Expertise in conflict resolution, project management, and strategic planning. Reliable, adaptable, and focused on driving success through effective partnerships and clear communication.
Overview
14
14
years of professional experience
4
4
Languages
Work History
Merchandising Liaison
Meridian Wine Merchants
04.2022 - Current
- Developing strong relationships with suppliers, securing better deals and exclusive products.
- Establishing a culture of excellence within the merchandising team through coaching, mentoring, and goal setting.
- Training and supervising merchandising team members in best practices, improving overall performance.
- Lead cross-functional teams in launch of promotional campaigns, driving increased revenue during key seasons.
- Increased sales by developing and implementing successful merchandising strategies.
- Executing in-season pricing strategies, promotions, and markdowns to reach financial targets.
- Optimizing store displays and appearance via strategic merchandising.
- Monitoring stock levels and product sales to determine purchasing needs.
- Creating sales cycle plan to develop and service accounts through product marketing, prospecting, promotion, and merchandising for proper product visibility.
- Managing seasonal transitions smoothly, minimizing disruptions while maintaining adequate stock levels.
- Managinginventory levels effectively to minimize stock shortages and overstocks.
Sales Consultant
Meridian Wine Merchants
12.2016 - 03.2022
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
- Streamlined sales processes to improve efficiency, leading to quicker deal closings and increased productivity.
- Generated increased sales revenue through effective lead generation and follow-up efforts.
- Built relationships with customers and community to promote long term business growth.
- Set and achieved company defined sales goals.
Sales Representative
Heineken South Africa
02.2016 - 11.2016
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Collaborated with marketing to create impactful promotional materials for increased brand awareness.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
Business Development Representative
Brandhouse Beverages Pty (Ltd)
04.2012 - 01.2016
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Utilized CRM software to manage client information, track leads, and monitor sales progress.
- Streamlined sales process, reducing time from lead to close.
- Fostered collaborative environment, sharing best practices among sales team.
- Implemented CRM tools to track customer interactions and sales progress.
- Conducted detailed market analysis to guide development of sales strategies.
- Negotiated favorable terms in contracts, ensuring both customer satisfaction and profitability.
- Managed portfolio of high-value accounts, ensuring they received exceptional service.
- Increased market penetration with introduction of innovative sales tactics.
Education
Certificate - South African Wine Course
Cape Wine Academy
Johannesburg, South Africa06-2025
BTech - Marketing Management
Vaal University of Technology
01-2012
National Diploma - Marketing Management
Vaal University of Technology
01-2010
National Senior Certificate - undefined
Capricorn High School
01-2007
Skills
Data Analysis & Visualization: Power BI, TrueData, Microsoft Excel (Advanced)
Professional Productivity: Microsoft Word, PowerPoint, Outlook
Key Competencies: Data modeling, interactive dashboard creation, and automated reporting
Timeline
Merchandising Liaison
Meridian Wine Merchants
04.2022 - Current
Sales Consultant
Meridian Wine Merchants
12.2016 - 03.2022
Sales Representative
Heineken South Africa
02.2016 - 11.2016
Business Development Representative
Brandhouse Beverages Pty (Ltd)
04.2012 - 01.2016
BTech - Marketing Management
Vaal University of Technology
National Senior Certificate - undefined
Capricorn High School
Certificate - South African Wine Course
Cape Wine Academy
National Diploma - Marketing Management
Vaal University of Technology