LEBOGANG MOLEFE
Group Account Director
Johannesburg
Summary
I am a skilled marketing leader with strong background in strategic account management and team leadership. Known for fostering collaboration, driving client satisfaction, and delivering measurable results. Expertise includes client relationship building, project management, and adaptable problem-solving in fast-paced environments. Highly reliable, with proven record of meeting and exceeding goals. My 19 years experience of working for large network advertising agency such Ogilvy & Mather, FCB & Joe Public, has helped me build long lasting working relationships within the industry.
My recent career highlight is winning the AB/InBev Creative X award for an innovation campaign I worked on for Castle Lite. These annual awards recognize impactful and outstanding campaigns created by agencies.
Overview
18
18
years of professional experience
2005
2005
years of post-secondary education
Work History
Group Account Director
Ogilvy & Mather
02.2023 - Current
- Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
- Demonstrated adaptability through effective management of the Castle Lite account.
- Collaborated with creative teams and partner agencies to develop innovative advertising campaigns that exceeded client expectations and drove positive results.
- Played a pivotal role in agency-wide initiatives aimed at improving overall service quality, contributing valuable insights from the perspective of group account management.
- Forecasted clients' needs effectively and offered innovative solutions for mission-critical objectives.
- Streamlined internal processes for better efficiency, enabling the team to focus on delivering exceptional service to clients.
- Mentored junior staff members on best practices for managing the account and maintaining exceptional client service standards under tight deadlines.
- Championed interdepartmental communication within the agency to ensure seamless execution of integrated marketing campaigns across multiple channels.
- Developed comprehensive strategic plans for clients, ensuring all marketing initiatives aligned with their goals and objectives.
- Developed strategic plans to achieve short- and long-term revenue objectives.
Group Account Director
FOXP2
08.2022 - Current
- Demonstrated adaptability through effective management of diverse accounts spanning various industries and markets.
- Pursued every opportunity to increase account revenue and diversify group revenue streams by continuously analyzing data and capitalizing on emerging trends.
- Directed account teams to achieve challenging profit targets by strategically evaluating options and implementing optimal solutions.
- Managed budgets and resources for multiple accounts, consistently meeting or exceeding financial targets while minimizing expenses.
Group Account Director/Business Director
King James Group
10.2021 - 07.2022
- Demonstrated adaptability through effective management of a diverse Pan-African telecommunication account.
- Collaborated with creative teams to develop innovative advertising campaigns that exceeded client expectations and drove positive results.
- Streamlined internal processes for better efficiency, enabling the account management team to focus on delivering exceptional service to clients.
- Led a team of account managers to successfully deliver high-quality campaigns for various clients, resulting in increased revenue and client retention.
- Directed work of two team members focused on strong customer relations and service delivery.
- Delivered comprehensive post-campaign analysis reports to clients, highlighting key successes and areas for improvement in future initiatives.
CLIENT SERVICE FREELANCER
OGILVY & MATHER
07.2021 - 09.2021
- Primarily responsible for the management of relationships with client.
- Build strategic operational plans and balance the expectations of clients with the execution of creative work.
- Using my skills to push client, and the agency, creatively and strategically Completing projects to a specific schedule and within an agreed budget.
- Reason for leaving freelance contract ended
SENIOR ACCOUNT DIRECTOR
JOE PUBLIC UNITED
07.2020 - 06.2021
- Primarily responsible for the management of relationships with client.
- Build strategic operational plans and balance the expectations of clients with the execution of creative work.
- Using my skills to push client, agency, creatively and strategically completing projects to a specific schedule and within an agreed budget.
- Managing a team of one AE and one AM.
- Reason for leaving freelance contract ended
ACCOUNT DIRECTOR
FCB AFRICA
02.2018 - 05.2020
- Primarily responsible for the management of relationships with client.
- Build strategic operational plans and balance the expectations of clients with the execution of creative work.
- Using my skills to push client, and the agency, creatively and strategically Completing projects to a specific schedule and within an agreed budget.
- Reason for leaving retrenchment
SENIOR ACCOUNT MANAGER
OGILVY & MATHER
10.2013 - 09.2017
- Primarily responsible for the management of relationships with client.
- Build strategic operational plans and balance the expectations of clients with the execution of creative work.
- Using my skills to push client, and the agency, creatively and strategically Completing projects to a specific schedule and within an agreed budget.
CLIENT SERVICE FREELANCER
OGILVY & MATHER
01.2017 - 05.2017
- Primarily responsible for the management of relationships with client.
- Build strategic operational plans and balance the expectations of clients with the execution of creative work.
- Using my skills to push client, and the agency, creatively and strategically Completing projects to a specific schedule and within an agreed budget.
- Reason for leaving Maternity leave
ACCOUNT DIRECTOR
PUBLICIS MACHINE
09.2016 - 01.2017
- Primarily responsible for the management of relationships with client.
- Build strategic operational plans and balance the expectations of clients with the execution of creative work.
- Using my skills to push client, and the agency, creatively and strategically Completing projects to a specific schedule and within an agreed budget.
- Reason for leaving retrenchment
ACCOUNT MANAGER
IRELAND DAVENPORT
01.2011 - 12.2011
- Independent thinker with strong problem-solving skills.
- Driven and willingness to learn.
- Update status reports and contact reports.
- Day to day running of the account.
- Excellent time management skills.
JUNIOR ACCOUNT MANAGER
THE FIREHOUSE
07.2008 - 12.2010
- Reported into group account director.
- Driven and willingness to learn.
- Update status reports and contact reports.
- Day to day running of the account.
- Excellent time management skills.
- Well organized and result driven.
- Update guard books.
- Bill CEs & invoice client.
ACCOUNT EXECUTIVE
ZK ADVERTISING
07.2007 - 07.2008
- Reported into group account director.
- Driven and willingness to learn.
- Update status reports and contact reports.
- Day to day running of the account.
- Excellent time management skills.
- Well organized and result driven.
- Update guard books.
- Bill CEs & invoice client.
Education
Diploma - Advertising & Marketing
ROSEBANK COLLEGE
Digital Marketing Certificate - undefined
RED & YELLOW CREATIVE SCHOOL OF BUSINESS
Brand & Marketing Management Certificate - undefined
VEGA SCHOOL
Skills
Strategic leadership
BRANDS
Telecommunication
- Cell C
- Vodacom
- Liquid Intelligent Technologies
- Airtel
Quick Service Restaurants
- KFC
- Wimpy
Destination Marketing
- Sun International
- South African Tourism
SOE
- Transnet
- South African Post Office
FSP
- Mutual & Federal
- First National Bank
FMCG
- Tiger Brands
- Nestlé
- Simba
- Amstel
- Castle Lite
Timeline
Group Account Director
Ogilvy & Mather
02.2023 - Current
Group Account Director
FOXP2
08.2022 - Current
Group Account Director/Business Director
King James Group
10.2021 - 07.2022
CLIENT SERVICE FREELANCER
OGILVY & MATHER
07.2021 - 09.2021
SENIOR ACCOUNT DIRECTOR
JOE PUBLIC UNITED
07.2020 - 06.2021
ACCOUNT DIRECTOR
FCB AFRICA
02.2018 - 05.2020
CLIENT SERVICE FREELANCER
OGILVY & MATHER
01.2017 - 05.2017
ACCOUNT DIRECTOR
PUBLICIS MACHINE
09.2016 - 01.2017
SENIOR ACCOUNT MANAGER
OGILVY & MATHER
10.2013 - 09.2017
ACCOUNT MANAGER
IRELAND DAVENPORT
01.2011 - 12.2011
JUNIOR ACCOUNT MANAGER
THE FIREHOUSE
07.2008 - 12.2010
ACCOUNT EXECUTIVE
ZK ADVERTISING
07.2007 - 07.2008
Digital Marketing Certificate - undefined
RED & YELLOW CREATIVE SCHOOL OF BUSINESS
Brand & Marketing Management Certificate - undefined
VEGA SCHOOL
Diploma - Advertising & Marketing
ROSEBANK COLLEGE
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