Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

LAUREN TARYN HUMAN

Seasoned Communications and PR Head
Johannesburg
LAUREN TARYN HUMAN

Summary

Experienced Head Of Corporate Communications with a demonstrated history of working across industries, including technology, industrial, health and financial services.

Skilled in Copywriting, Journalism, Media Relations, Social Media, Issues Management and Corporate Communications.

Strong media and communication professional graduated from Nelson Mandela University, currently completing treatise towards an MBA.

Overview

14
years of professional experience
8
Certificates

Work History

Cartrack / Karooooo
Johannesburg, Gauteng

Director of Corporate Affairs
10.2018 - Current

Job overview

  • Developed strong communication and organizational skills through working on critical company projects, example is the 2021 Nasdaq listing.
  • Resolved problems, improved operations and provided exceptional service, example is successfully managing and resolving numerous media queries related to customer service issues and preserving the company reputation as a result.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Worked effectively in fast-paced environments.
  • Gained strong leadership skills by managing projects from start to finish.

Averda
Johannesburg, Gauteng

National Marketing Manager
02.2018 - 09.2018

Job overview

  • Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
  • Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Created effective sales plans utilizing customer needs forecast to increase market share.
  • Promoted programs, products and services with multi-channel strategies.
  • Managed centralized marketing resources for entire area.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Conducted market research to identify new opportunities and target markets.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Optimized email campaigns to increase open and click-through rates.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Wrote and distributed press releases to increase brand visibility.

Aprio Strategic Communications
Johannesburg, Gauteng

Account Director
05.2017 - 03.2018

Job overview

  • Directed client projects with eye for quality and customer needs.
  • Directed and managed client's financial results presentations.
  • Drafted and disseminated press releases.
  • Provided strategic advice to client's regarding communications and strategy.
  • Monitoring of social media and drafting responses.
  • Maintaining media relationships.

Meropa Communications

Senior Consultant
04.2015 - 04.2017

Job overview

Kendal Hunt Communications

PR Account Manager
03.2014 - 03.2015

Job overview

Meropa Communications

Consultant
11.2012 - 02.2014

Job overview

Nelson Mandela Bay MunicipalityCommunications

Content Manager/Managing Editor
05.2010 - 11.2012

Job overview

Avusa, Algoa Sun & Our

Journalist
06.2009 - 04.2010

Job overview

Education

Nelson Mandela UniversityBusiness School

Master’s Degree from Business Administration

University Overview

Nelson Mandela Metropolitan University

National Diploma from Journalism

University Overview

Alexander Road High School

Matriculation Certificate

University Overview

Skills

Key decision making

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Certification

PERSONAL DETAILS

Timeline

Director of Corporate Affairs
Cartrack / Karooooo
10.2018 - Current
National Marketing Manager
Averda
02.2018 - 09.2018
Account Director
Aprio Strategic Communications
05.2017 - 03.2018
Senior Consultant
Meropa Communications
04.2015 - 04.2017
PR Account Manager
Kendal Hunt Communications
03.2014 - 03.2015
Consultant
Meropa Communications
11.2012 - 02.2014
Content Manager/Managing Editor
Nelson Mandela Bay MunicipalityCommunications
05.2010 - 11.2012
Journalist
Avusa, Algoa Sun & Our
06.2009 - 04.2010
Nelson Mandela UniversityBusiness School
Master’s Degree from Business Administration
01.2023
Nelson Mandela Metropolitan University
National Diploma from Journalism
01.2008
Alexander Road High School
Matriculation Certificate
01.2004
LAUREN TARYN HUMANSeasoned Communications and PR Head