Lauren Steele
Sales Professional
Cape Town
Summary
Accomplished and empathic broker with a deep understanding of the yacht industry and strong relationship-building skills. Utilises over 10 years of sales experience to consistently drive business growth and generate substantial profits and dividends.
Overview
2025
2025
years of professional experience
7
7
years of post-secondary education
Work History
Yacht Charter Broker
Yacht Vacation Company LLC
Cape Town
3 2023 - Current
- Managed and processed a high volume of sales leads to drive revenue growth, 35-50 phone calls per day
- Developed and executed a targeted marketing strategy that increased sales revenue by 30%
- Closed leads and negotiated contracts with high-net-worth individuals
- Oversaw yacht bookings and coordinated logistics for charters
- Communicated effectively with clients and charter agents to ensure seamless operations
- Focused on client satisfaction to drive repeat business and maintain strong relationships
Real Estate & Architecture Photographer
Freelance Photographer
Cape Town
03.2016 - 11.2022
- Specialised in capturing high-quality architectural and interior photographs
- Conducted property staging to enhance visual appeal
- Edited images within 24 hours using Adobe Lightroom to achieve desired aesthetic effects
Manager
CryoLiving SleekSculpt
Cape Town
08.2013 - 01.2016
- Oversaw all clinic operations, including leading team members, conducting interviews, managing marketing efforts, and maintaining stock control
- Executed B2B sales and provided nationwide training initiatives
Sales Executive
Henkel Schwarzkopf
Cape Town
08.2010 - 06.2013
- Achieved and surpassed B2B sales targets by implementing strategic sales techniques
- Conducted client visits to assess needs and showcase product offerings, a minimum of 20 salons per day
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Compiled detailed weekly and monthly reports, while meticulously documenting client information
- Delivered compelling sales presentations to a diverse clientele
Sales Executive
E-Sensual Professional Hair & Beauty
Cape Town
03.2006 - 07.2010
- Achieved and surpassed B2B sales targets through strategic sales techniques
- Conducted client visits and lead assessments to identify needs and promote product offerings a minimum of 20 salons per day
- Prepared weekly sales reports and maintained accurate client records for effective account management
- Managed account payments and ensured timely collection of receivables
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Education
Interior Decorating - Interior Decorating & Design Principles, Adobe InDesign, Adobe Photoshop
AIE, Academic Institute of Excellence
Cape Town 01.2021 - 01.2022
Professional Photography - Technical photography skills, Adobe editing software
ORMS Cape Town School of Photography
Cape Town 04.2019 - 11.2019
High School Diploma -
Parel Vallei High School
Cape Town 01.1997 - 01.2002
Skills
Strong communication
Business Development
Customer Service Excellence
Marketing Strategy Development
Target-driven mindset
CRM proficiency
Negotiation expertise
Strong communication
Timeline
Interior Decorating - Interior Decorating & Design Principles, Adobe InDesign, Adobe Photoshop
AIE, Academic Institute of Excellence
01.2021 - 01.2022
Professional Photography - Technical photography skills, Adobe editing software
ORMS Cape Town School of Photography
04.2019 - 11.2019
Real Estate & Architecture Photographer
Freelance Photographer
03.2016 - 11.2022
Manager
CryoLiving SleekSculpt
08.2013 - 01.2016
Sales Executive
Henkel Schwarzkopf
08.2010 - 06.2013
Sales Executive
E-Sensual Professional Hair & Beauty
03.2006 - 07.2010
High School Diploma -
Parel Vallei High School
01.1997 - 01.2002
Yacht Charter Broker
Yacht Vacation Company LLC
3 2023 - Current
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