Hiking, Gym & Exercise and dancing
Lauren Bronnwyn Fritz
PR, Marketing & Communications / Events (activations) Operations & Project Management
Johannesburg
Summary
Dynamic Senior Client services Manager & Senior Account Manager with vast Operations Manager experience and proven track record, enhancing operational efficiency and team performance. Expert in process improvement and staff management, Client liaison, demonstrated through successful departmental overhauls and a keen ability to solve complex problems. Skilled in MS Office and renowned for exceptional customer service, consistently exceeding performance goals. Highly skilled in account management, client liaison and events. Experienced in the Below the line Activations and Events arena as well as Client services and Key accounts management. Passionate about people, change management and transformation. a high level of investment in social economic projects and Corporate social wellbeing, changing lives through youth empowerment programs and training and development. giving back to communities struck by social ills and ultimately part of uplifting for the greater good. In addition to my experience and personal characteristics my soft skill set would include but not limited to strong interpersonal skills, a polite and friendly yet dynamic diplomatic approach, excellent verbal and written communication skills, strong negotiation ability and the ability to crisis manage.
Overview
24
24
years of professional experience
Work History
Senior Event Manager and Project Lead
CNBC Africa / Forbes Africa
05.2025 - Current
- Continuous mentoring of team members on best practices in event management, fostering professional growth within the organization.
- Continually researched industry trends to stay updated on best practices in event planning.
- Designed creative event themes that resonated with target audiences and enhanced brand image.
- Implemented detailed risk management plans, minimizing potential disruptions during events.
- Strategic Event planning and internal communication
- Creative design direction and ideation
- Execution of high end strategic events which includes Presidents, Ministers, Government officials international and local Celebrities, Africas most prominent business people
- Trade-exchange agreements and Negotiation
Operations Manager / Senior Account Manager
Tradeway Promotions
03.2022 - 01.2025
- Client Relationship Management, Budget management, Full turnkey execution
- Brand Activations & Events - Below the line management
- Conduct regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Supervised operations staff and keep employees compliant with company policies systems - WH and Promoforce and procedures
- Developed systems and procedures to improve operational quality and team efficiency.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Managed several operational departments within my portfolio to include Channels, Training and Talent acquisition, Youth employment internship programs (to include CSI initiatives), below the line activations
- H.R. and compliance - drafting contracts, discipline matters, staff acquisition and retention
- Activation Silo management and execution
Event Specialist
Vodacom South Africa
11.2014 - 08.2019
- Managed event management logistics and operations - Execution of events from conception to roll out
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated suppliers for events, activations, exhibitions and incentives
- Worked to meet goals, maintain deadlines, and resolve complaints or service issues.
Events Manager
The Creative Counsel
11.2010 - 11.2014
- Delivered exceptional customer service to attendees, addressing concerns promptly and professionally.
- Developed creative event themes that captured audience interest and drove engagement throughout the program.
- Increased client satisfaction by delivering tailored events that met their unique objectives and preferences.
- Skillfully negotiated contracts with venues, saving clients' money while maintaining high-quality standards for events spaces.
Service Advisor
Mc Carthy Volvo Midrand
01.2009 - 02.2010
- Managed customer liaisons and service bookings
- Checking in of vehicles, authorizations, estimates, vehicle handover and aftersales service
Freelance Activations
Freelancer
01.2008 - 03.2009
- Brand ambassador for various events and activations to include Non-profit organizations like (Nelson Mandela's children's day), reach for a dream birthday activations, Vodacom each one reach one campaign.
- Instore activations and mall activations for various brands like Mattel, Nestle, Bromor Foods, Tiger brands
- Winter warmer drives for the homeless and poor
- Substance abuse activations - harm reduction programs
Service Receptionist
Mc Carthy Land Rover Midrand
01.2006 - 10.2008
- Managed a high volume of incoming calls while prioritizing walk-in clients' needs simultaneously, leading to seamless multitasking capabilities.
- Enhanced workplace organization by maintaining a clean and presentable reception area.
- Facilitated prompt resolution of customer complaints, consistently demonstrating professionalism during challenging situations.
- Ensured timely completion of essential paperwork for each customer visit, improving overall operational efficiency.
Personal Assistant to the Director
Fun World Productions
01.2002 - 12.2006
- Submitted expense reports and managed vendor correspondence to foster accurate and timely accounting procedures and vendor services.
- Scheduled, coordinated and organized meetings and events to promote productive conventions, retreats and other logistics.
- Managed calendar and travel logistics, prioritized inquiries and requests and made recommendations to support smooth day-to-day director engagements.
- Conducted research and analysis on issues of interest to director and supported and managed high-volume requests and projects to meet objectives.
- Assisted with operations and administrative tasks to support exceptional customer service and sales experiences.
- Prepared and edited correspondence, presentations, reports and memos to foster outstanding communication and responsiveness.
- Handled confidential and sensitive information with discretion and tact.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
Education
I.T.E.C. Diploma - Health and skincare therapy
Physio-Aesthetics International
01.2000 - 01.2002
Matriculated - undefined
The Hill High school
Online Certifications - Marketing, Strategic Communications & Advertising
Vodafone University
Online Certifications 04.2001 -
Skills
Strategic & Analytical Skills
Marketing Strategy Development – Ability to craft and execute integrated marketing plans
Brand Management – Ensuring consistent brand messaging across all channels
Market Research & Analysis – Understanding audience behavior, trends, and competitive positioning
Data-Driven Decision Making – Using analytics tools to measure campaign performance and ROI
Communication & Content SkillsCopywriting & Editing – Crafting compelling content for various platforms (web, print, social)
Storytelling – Creating narratives that resonate with target audiences
Media Relations – Building and maintaining relationships with journalists and media outlets
Crisis Communication – Managing messaging during reputational challenges
Digital & Technical SkillsSocial Media Management – Strategy, content creation, and analytics across platforms
Email Marketing – Designing and executing email campaigns using relevant campaign tools
Marketing Automation Tools – Proficiency in platforms like Salesforce, Marketo, or HubSpot
Campaign Management – Leading cross-functional teams to deliver marketing initiatives
Budget Management – Allocating and tracking marketing spend effectively
Event Planning – Coordinating promotional events, product launches, or press conferences
Interests
Technology & Event Innovation – Curiosity about event tech like virtual platforms, AR/VR, or event apps Travel & Cultural Exploration – Exposure to different cultures can inspire unique event concepts
Reading; Writing & Content Creation – Enjoyment of writing articles, speeches, or internal communications,Brand Storytelling – Passion for crafting compelling narratives that align with brand identity
Corporate social investment
Timeline
Senior Event Manager and Project Lead
CNBC Africa / Forbes Africa
05.2025 - Current
Operations Manager / Senior Account Manager
Tradeway Promotions
03.2022 - 01.2025
Event Specialist
Vodacom South Africa
11.2014 - 08.2019
Events Manager
The Creative Counsel
11.2010 - 11.2014
Service Advisor
Mc Carthy Volvo Midrand
01.2009 - 02.2010
Freelance Activations
Freelancer
01.2008 - 03.2009
Service Receptionist
Mc Carthy Land Rover Midrand
01.2006 - 10.2008
Personal Assistant to the Director
Fun World Productions
01.2002 - 12.2006
Online Certifications - Marketing, Strategic Communications & Advertising
Vodafone University
04.2001 -
I.T.E.C. Diploma - Health and skincare therapy
Physio-Aesthetics International
01.2000 - 01.2002
Matriculated - undefined
The Hill High school
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