LaReine Mulder

• Conducted target market research to scope out industry competition and identify advantageous trends.
• Created and monitored promotional approaches to increase sales and profit levels.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Created organization's mission and vision statements for use by employees.
• Identified business development challenges and customer concerns for proactive resolution.
• Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
• Directed market expansions to propel business forward, meet changing customer needs.
• Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Established, optimized and enforced business policies to maintain consistency across industry operations.
• Initiated strategy to drive company growth and increase market share and profitability.
• Oversaw divisional marketing, advertising and new product development.
• Oversaw business-wide changes to modernize procedures and organization.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

I worked for Sonvelt Media under contract basis as their Head of Department in 7 feature films throughout 2022.

This role required me to strategically plan and execute makeup and hair looks to compliment the actor and story telling. My planning had to coincide with all other departments to work together t create the story. I had to lead my team to recreate the makeup and hair looks on a daily basis and oversee continuity as a crucial part of the movie. I was required to be timely and have an eye for perfectionism. There was no margin for error. I thrived under pressure with my team.

Other skills and attributes in this role:

• Kept employee workloads fair and balanced to achieve objectives while maintaining high job satisfaction.
• Maintained professional demeanor by staying calm when addressing unhappy or angry teammates
• Communicated with managers of other departments to maintain transparency.
• Established team priorities, maintained schedules and monitored performance.