Kwanele Magwaca
Johannesburg
Summary
Innovative and proactive Marketing and Communications professional with over 10 years of experience driving company growth through creative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team player skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns. Well-versed in SEO, content creation, social media, and brand management.
Overview
13
13
years of professional experience
Work History
Digital Marketing Specialist
Optimi Group
03.2022 - Current
- Build, plan, and implement the overall digital marketing strategy.
- Oversee the company's social media accounts.
- Develop and implement successful digital marketing campaigns to increase customer engagement and brand awareness.
- Implement pay-per-click campaigns to increase website traffic and conversions.
- Improve website visibility through the development and implementation of SEO strategies.
- Collaborate with designers, copywriters, and developers, creating effective search marketing campaigns.
- Optimize company website to improve engine ranking, user experiences, and conversion rates.
- Perform keyword research and analyze competitor SEO and PPC campaigns to identify gaps and opportunities.
- A/B test ad campaigns to optimize performance and drive improved ROI.
- Create and distribute surveys for data collection and analysis.
- Monitor trends in the digital marketing landscape and adjust strategies accordingly.
- Create reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Marketing Specialist
TSIBA Business School
02.2016 - 02.2022
- Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Designed, built, and maintained social media presence.
- Measured and reported on the performance of all marketing campaigns, and assessed against set goals.
- Increased website traffic by 60% through paid advertising and SEO strategies.
- Brainstormed new and creative growth strategies.
- Initiated and managed various campaigns driving engagement up by 50%.
- Collaborated with internal teams to create landing pages and optimized user experience.
- Collaborated with agencies and other vendor partners.
- Compiled briefs, and worked with creative agencies project managing the creative layout, and content of brochures, banners, and merchandise.
- Developed, managed, and maintained annual marketing budget.
Marketing and Communications Coordinator
Trialogue (Pty) Ltd
03.2012 - 02.2016
- Updated website with well-coordinated communications aimed at conveying information, generating interest, and mitigating negative press.
- Initiated, implemented, and managed online presence through Facebook, Twitter, and LinkedIn to promote the brand and foster public engagement.
- Reached an increase of 500 Facebook likes in a 2-month campaign.
- Developed new channels to keep internal team updates, as well as communicate effectively with suppliers and key clients.
- Managed email marketing encompassing content development and distribution using MailChimp and Everlytic. E-mail marketing with an open rate average of 20%.
- Maintained corporate website using WordPress and associated plugins.
- Initiated and implemented Google ads to acquire new business.
- Measured campaign performance using Google Analytics for open rates, page loads, and conversions.
- Leveraged analytics to optimize communications strategies, better targeting audiences, and achieved desired engagement and responses.
- Developed new and innovative ways to market and communicate company events and services offered.
Corporate Social Investment Coordinator
Sun International (GrandWest Casino)
12.2010 - 04.2011
- Facilitated community involvement and education of non-profit events by maintaining and developing community partnerships.
- Acted as the main point of contact between management, community leaders, and beneficiaries.
- Conferred with community leaders, and representatives of local governments to assess and meet community needs.
- Coordinated schedules and assignments for volunteer staff, maximizing team efficiency and effectiveness.
- Collaborated with related organizations to develop support and gain greater attention for important issues.
- Planned and executed employee volunteer programs such as Mandela Day, Take A Girl Child To Work, and Schools Renovations Programme.
- Assisted the Marketing department to launch and manage promotional activities and campaigns.
Marketing Assistant
City Of Cape Town
01.2010 - 11.2010
- Created unique and engaging content for a range of social media platforms.
- Generated reports detailing campaign performance, customer engagement, and engagement trends.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Worked with PR agencies to complete projects according to schedule and specifications.
- Utilized market trends and target audience statistics to effectively and appropriately market services.
- Assisted with the development of event strategies and tactical plans to promote the accomplishment of marketing goals.
- Planned and executed internal and external events.
- Assisted with capturing and analyzing social media metrics.
- Created professional business correspondence, spreadsheets, and presentations.
Education
Advanced Digital Marketing
Digital School of Marketing
OnlineInternet Marketing
University of Cape Town
Online2014
Bachelor of Technology - Public Relations Management
Cape Peninsula University of Technology
Cape Town04.2012
Diploma - Public Relations
Cape Peninsula University of Technology
Cape Town04.2011
Skills
- Google Analytics
- Marketing Strategies
- Digital Marketing
- SEO Strategies
- Content Development
- Pay-Per-Click Advertising
- Budgeting and Allocation
- Reporting & Analytics
- Project Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Whether you think you can or whether you think you can’t, you’re right!
Henry Ford
Timeline
Digital Marketing Specialist
Optimi Group
03.2022 - Current
Marketing Specialist
TSIBA Business School
02.2016 - 02.2022
Marketing and Communications Coordinator
Trialogue (Pty) Ltd
03.2012 - 02.2016
Corporate Social Investment Coordinator
Sun International (GrandWest Casino)
12.2010 - 04.2011
Marketing Assistant
City Of Cape Town
01.2010 - 11.2010
Advanced Digital Marketing
Digital School of Marketing
Internet Marketing
University of Cape Town
Bachelor of Technology - Public Relations Management
Cape Peninsula University of Technology
Diploma - Public Relations
Cape Peninsula University of Technology
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