KRISJAN VAN NIEKERK

I hold an Information Technology NQF Level 3 End User Certificate and have over 10 years of experience in the gaming and hospitality industry, starting my career at Sun International – Sun City. I began as a Reservations Agent, working closely with VIP Management and Personal Hosts to meet the needs of VIP guests in-house. I then progressed to VIP Ambassador, where I spent three years delivering high-level service, managing VIP relationships, and ensuring an exceptional guest experience.

After that, I joined Peermont – Mmabatho Palms as a VIP Executive Host, where I coordinated Club Prive bookings, handled special requests for high-end VIP clients, and managed the overall brand experience of my assigned VIP players. I communicated with clients on a daily, weekly, and monthly basis, reviewed client performance, and followed up after events. I also hosted VIP events, conducted VVIP draws, managed guest lists, and reported on VIP functions, while actively managing comps, point balances, and loyalty rewards.

I am responsible for growing the VIP database through acquisition and increasing the turnover of the existing VIP base. I ensure a seamless experience for casino and sports betting players, provide management with daily, weekly, and monthly performance reports, and collaborate closely with the marketing team on VIP promotions, VIP requests, and the annual marketing calendar and strategy. I also educate players on our offerings, new games, promotions, and tier rewards.

I am highly analytical, detail-oriented, and thrive on problem-solving creatively and efficiently. I work effectively independently and as part of a team, and I pride myself on delivering excellent guest relations and communication. I am fluent in seven South African languages, which allows me to communicate with a diverse range of clients and provide a truly personalised service.

• Grew the VIP database at Mmabatho Palms from under 80 players in 2021 to 114 in 2022.
• Successfully restored 7 high-value VIP client relationships.
• Achieved record-breaking VIP targets at 10bet in July 2025, delivering month-on-month growth and exceeding all KPIs.
• Consistently exceeded VIP revenue targets and strengthened player retention.

• The Cube: Player tracking, segmentation, retention, and responsible gaming. Integrates with games, payments, and marketing tools.
• Qlik: Data analytics and business intelligence for player behavior, campaign performance, and revenue.
• Zendesk: Customer support CRM for managing inquiries via chat, email, and tickets.
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• Engage (Dengage): Marketing automation platform for personalised campaigns, real-time communication, and player reactivation.
• These platforms enable data-driven VIP management, retention strategies, and seamless customer engagement across both casino and online operations.