Koketso Ramasodi
Digital marketing manager
Johannesburg
Summary
Analytically-driven professional transitioning from fraud analysis into marketing management. Experienced in data reporting, pattern recognition, and cross-functional collaboration - skills that translate directly into effective marketing strategies. Skilled in audience segmentation, performance tracking, and translating complex data into actionable marketing strategies.
Overview
3
3
Certification
4
4
years of professional experience
Work History
Digital marketing and content manager
NP Digital
Johannesburg
01.2026 - Current
- Developing and executing comprehensive digital marketing strategies across various platforms, including social media, email, and web.
- Analysed marketing data and metrics to evaluate campaign effectiveness, implementing adjustments to optimise performance.
- Managing and optimizing content across websites and social media channels to ensure maximum visibility and impact.
- Created compelling, high-quality content that enhanced brand messaging and engaged target audiences.
- Collaborated with cross-functional teams, including sales, design, and customer service, to ensure consistent messaging and branding.
- Scheduling posts, monitoring content calendars, and ensuring timely publication across social channels.
- Staying up-to-date with industry trends and best practices to continually enhance marketing efforts.
Fraud analyst - Voice agent
Genpact
Bryanston
02.2024 - Current
- Expertly identified and mitigated fraudulent activities in real-time, reducing financial loss for both customer and bank.
- Conduct in-depth investigations into flagged incidents, which include gathering evidence, reviewing account history.
- Utilized advanced analytics to detect patterns in fraudulent behavior.
- Verified and updated customer information, ensuring record accuracy and minimising potential fraud risk.
- Answering inbound calls related to fraudulent activities and assisting clients in resolving their issues.
- Resolved issues swiftly and effectively, enhancing customer trust and satisfaction.
- Collaborated and built work relationships with cross-functional teams to improve fraud prevention.
- Trained new agents on best practices for fraud detection and resolution.
- Consistently exceeded performance targets, driving team success.
- Developed comprehensive reports to inform management of fraud trends and risks, aiding strategic decision-making.
- Maintained high customer satisfaction scores through effective communication.
- Answered customer inquiries, handled complaints, and provided troubleshooting assistance for product services.
Tour guide and Marketing assistant
Ditsong National museum of cultural history
Pretoria
01.2023 - 01.2024
- Conducted informative guided tours, enriching visitor experience and fostering deeper connections with the museum's collections.
- Providing accurate and detailed information about the exhibitions and collections.
- Answering visitors' questions clearly.
- Ensuring great customer service.
- Monitoring visitor behaviour to ensure safety and preservation of museum artefacts.
- Organised and facilitated museum-themed events, enhancing visitor engagement and appreciation of exhibitions.
- Participating in museum outreach programmes, where we take a few museum artefacts and showcase them at events and schools.
- Promoted museum artefacts through targeted campaigns, increasing awareness and interest among diverse audiences.
- Scheduling posts, monitoring content calendars, and ensuring timely publication across social channels.
- Directing online content, managing email newsletters, and maintaining the museum's brand presence across social platforms.
- Handle complaints, troubleshoot problems and provide information related to product/ service.
- Adhering to compliance policy.
Education
National diploma - Marketing, project management, and event planning
Tshwane university of technology
Pretoria01-2024
High school diploma -
Fons Luminis secondary school
Diepkloof Soweto01-2019
Skills
- Marketing analytics
- Content marketing
- AI Google Analytics
- Proficient in Microsoft office (excel, word, powerpoint & outlook)
- Project management
- Analytical skills
- Attention to detail
- Critical thinking
- Problem solving skills
- Excellent communication
- Video editing
- Event coordination
- CRM Software proficiency
- Canva and Adobe InDesign Proficiency
Certification
- Marketing Analytics
- AI For Google Analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital marketing and content manager
NP Digital
01.2026 - Current
Fraud analyst - Voice agent
Genpact
02.2024 - Current
Tour guide and Marketing assistant
Ditsong National museum of cultural history
01.2023 - 01.2024
National diploma - Marketing, project management, and event planning
Tshwane university of technology
High school diploma -
Fons Luminis secondary school