Hi, I’m
Koketso Mashika
Communications & Marketing Specialist
Pretoria
Summary
A dynamic and results-driven communications and marketing professional with over 13 years of experience in media, strategic communications, brand management, corporate communications, editing, writing, and media relations. Proven track record in leading high-impact marketing initiatives, stakeholder engagement, and executing communication strategies that enhance brand visibility and audience engagement. Adept at managing cross-functional teams, overseeing publications, and driving revenue growth through innovative marketing approaches. Passionate about storytelling and brand positioning to drive business objectives and organisational success.
Overview
13
years of professional experience
7
years of post-secondary education
4
Languages
Work History
Old Mutual InsureJohanneburg
Senior Internal Communications Specialist
01.2024 - Current
Job overview
- Develop and implement internal and corporate communication strategies to align with business goals
- Lead a team to create compelling messaging and campaigns that enhance brand reputation
- Oversee strategic content development, including newsletters, speeches, and leadership communications
- Manage internal communication platforms, including intranet, emails, and group-wide events
- Monitor, evaluate, and improve communication processes to ensure effectiveness and consistency
- Align communication efforts across multiple geographies for brand coherence
NetcareJohannesburg
Communications Senior Copywriter
09.2022 - 12.2023
Job overview
- Crafted high-impact content across multiple formats, including press releases, website copy, and social media
- Led the development of communication materials supporting corporate campaigns and strategic initiatives
- Monitored media trends and collaborated with designers to produce visually compelling communication assets
- Advised leadership on effective communication approaches to enhance brand positioning
- Integrated SEO strategies to improve online content visibility and audience reach
Jet Club MagazineCape Town
Editor
09.2016 - 08.2022
Job overview
- Led editorial direction, content strategy, and production for a nationally distributed magazine
- Managed a team of writers, designers, and external contributors to ensure high-quality publication standards
- Drove brand growth through engaging storytelling and strategic content alignment with market trends
- Oversaw magazine production schedules, ensuring timely publication and revenue growth
- Strengthened media relations to boost visibility and credibility in the publishing space
Adoozy Group
Marketing & Communication Manager
12.2021 - 06.2022
Job overview
- Developed and executed integrated marketing strategies to drive brand awareness and sales
- Managed corporate communications, public relations, and stakeholder engagement initiatives
- Oversaw advertising and sponsorships, ensuring effective brand positioning in the market
- Spearheaded media relations and offline media spend strategy, optimizing visibility and reach
- Implemented innovative digital and traditional marketing tactics to enhance brand impact
Young African Leaders Initiative (YALI)
Advisory Board Member & Communications Officer
04.2018 - 06.2020
Job overview
- Developed and executed communication strategies to strengthen alumni engagement
- Enhanced YALI’s brand presence in Southern Africa through targeted PR and digital campaigns
- Built and managed relationships with media, stakeholders, and corporate partners
- Created strategic messaging and public relations materials for key YALI initiatives
Education
University of South AfricaPretoria
Bachelor of Arts from Media Studies
01.2019 - 12.2021
University of South AfricaPretoria
BA from Communications Science & Industrial Psychology
01.2007 - 12.2010
Red & Yellow Creative School of BusinessCape Town
Higher National Diploma from Digital Marketing
02.2023 - 06.2023
School of GovernmentPretoria
Public Service SMS Pre-entry Certificate
03.2020 - 04.2020
WITSJohannesburg
Results-Based Project Management Certification from Project Management
03.2022 - 04.2022
Skills
Strategic Communication & Brand Management
Corporate & Internal Communications
Marketing Strategy & Execution
Media & Public Relations
Stakeholder Engagement & Management
Project & Budget Management
Content Development & Editorial Oversight
Team Leadership & People Management
Risk Communication & Crisis Management
Digital Marketing & SEO Optimization
Social Media & Digital Marketing Tools
Internal communication strategies
Communication campaigns
Event coordination
Copyediting
Accomplishments
- Successfully led internal communication strategies for a multinational insurance corporation, ensuring alignment with corporate objectives.
- Spearheaded award-winning editorial initiatives, enhancing brand engagement and audience reach.
- Boosted advertising sales and revenue growth for a leading publication, surpassing previous years' targets.
- Strengthened stakeholder relationships across corporate and media sectors.
- Elevated social media engagement through strategic content development and SEO-driven campaigns.
Affiliations
Advisory Board Member, YALI Southern Africa
Timeline
Senior Internal Communications Specialist
Old Mutual Insure
01.2024 - Current
Red & Yellow Creative School of Business
Higher National Diploma from Digital Marketing
02.2023 - 06.2023
Communications Senior Copywriter
Netcare
09.2022 - 12.2023
WITS
Results-Based Project Management Certification from Project Management
03.2022 - 04.2022
Marketing & Communication Manager
Adoozy Group
12.2021 - 06.2022
School of Government
Public Service SMS Pre-entry Certificate
03.2020 - 04.2020
University of South Africa
Bachelor of Arts from Media Studies
01.2019 - 12.2021
Advisory Board Member & Communications Officer
Young African Leaders Initiative (YALI)
04.2018 - 06.2020
Editor
Jet Club Magazine
09.2016 - 08.2022
University of South Africa
BA from Communications Science & Industrial Psychology
01.2007 - 12.2010