KIMBERLEY SINGH

• Contributed to digital marketing for e-commerce brands by managing influencer outreach, coordinating partnerships and campaigns, overseeing social media content and strategy, and fostering online community engagement.
• Checking in with clients regarding influencer concerns, discuss the type of influencers they are looking for, and update them on when influencers will be sending their content.
• I analyze ads using Facebook Meta Ads by reviewing the top three winning ads for each brand, as the company monitors all paid advertising campaigns.

• I am also responsible for managing the ministry channel of the company’s founder, posting content on TikTok, Instagram, Facebook , Twitter and YouTube. Additionally, I track and respond to comments and interactions across these platforms.

• Company Overview: A dynamic agency specialising in e-commerce brands.
• As a Marketing Intern at a dynamic agency specialising in e-commerce brands, I contribute to key aspects of digital marketing by conducting influencer outreach to enhance brand visibility, managing online communities to foster engagement, overseeing social media content and strategy, and coordinating influencer partnerships and campaigns.

• Ownership of project KPIs, with assistance from Senior Community Management, ensuring projects are always tracking well against set KPIs, including understanding and working with client third-party platforms.
• Daily Moderating and Engaging - driving the conversation across all social platforms, ensuring KPIs are achieved.
• Created influencer surveys with the help of the Senior Campaign Manager.
• Selecting influencers for projects.
• Managing Non-Posters, following up with influencers, calling them and checking they have done deliverables.
• Download content into folders (make notes if it's good content for the report, e.g., engagement posts).
• The IG manual stats daily/weekly updates.

• Company Overview: A Non-Profit Organization.
• I was put into a team with media strategists we were given a client brief by a NPO called BlindLoyalty, where we had to come up with a rebrand of their social media and how they should get more reach on their social media platforms by urging people to donate to their organisation.

• My role was to conduct research and then presented a social media strategy to the company.
• The presentation was about how the company can get more reach on their social media accounts and recruit marketing professionals for their program and drive engagement.
• I have learnt how to execute multiple marketing initiatives, including social media campaigns, SEO masterclasses, Digital PR, Link-Building, Social Media Marketing, Marketing Strategy and Video Production.

• In the Advanced Red and Yellow Brand Challenge which took place in October 2024, I gained experience in working with a team of user-centred designers, graphic designers, illustrators, art directors, and digital designers on a project where we had to come up with a marketing pitch for a rebrand of a collagen brand called Youthology.

Company Overview: A South African bank.

• I was allocated to a team with media strategists where we were given a South African bank called Capitec Bank to do a marketing pitch.
• Our role to draw up a marketing campaign to prevent scams.

• I have gained experience in working with a team of copywriters, graphic designers, illustrators, art directors, and digital designers on a project where we had to come up with a marketing pitch for B&B Activities for their product launch called andbreathe, which was for the Red and Yellow Brand Challenge in June 2024.

• Designed the company's Flyers and Pamphlets.
• Designed the company's logo.
• Ensured a consistent social media presence by scheduling posts across platforms.
• Researching and developing ideas for growing business brand.
• Recruiting potential clients through targeted Facebook campaigns on Facebook Marketplace.
• Setting up and managing the company's Google Business page, enhancing its online visibility and credibility.