Kim Burrell

• First Party Data approach for Heineken Beverages lead and developer/strategist.
• Data Maturity Index development and scoring for all brands within Heineken Beverages portfolio to guide brand managers in ensuring optimal first party data collection based on where brands sit in first party data maturity.
• Whisky Club for Heineken Beverages development from research through to launch plan
• Use strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Manage 12 direct reports
• Team leader in all Heineken Beverages reports, delegating tasks and providing feedback to ensure that reports are as strategically useful as possible.
• Developing briefs.
• Strategic advisor for Heineken Beverages.
• Strategic process development for Hoorah Group.
• Developed strong communication and organisational skills through working on group projects.
• Organized and detail-oriented with strong work ethic.
• Demonstrated creativity and resourcefulness through development of innovative solutions.
• Learned and adapted quickly to new technology and software applications.
• Excellent communication skills, both verbal and written.
• Exercised leadership capabilities by successfully motivating and inspiring others.
• Platforms/software used: Brandwatch, Everlytics, FoneWorx, Channel Mobile, Triswick, Sea Monster, WGSN, Contagious IQ, Revolve, GWI

Brands: lead strategist on Standard Bank and Hero MotoCorp.; 2IC on Ford ; MINI Cooper and BMW ; Coca-Cola ; Mondelez

• Developed content strategies (monthly, quarterly, bi-annual, annual) - brief development for data & analytics department, additional research, insight development, strategic platform decision, content approach, plan and rollout.
• Developed creative briefs, guided the creative process from ideation to production and rollout.
• Developed strong organizational and communication skills through coursework and volunteer activities.
• Brand and launch strategy for Hero MotoCorp. development and lead
• Developed brand strategies for Standard Bank according to changing consumer expectations.
• Developed customer experience strategies based on primary and secondary research.
• Strong presentation skills.
• Worked on eCommerce strategies with greater team.
• High level of initiative and creativity while tackling difficult tasks.
• Developed strong relationships with clients.
• Able to work across departments (data & analytics, strategy and creative) due to a deep understanding of what each entails.
• Strong ability to adapt to changing teams and environments.
• Easily created strong relationships with clients and teams.
• Proved successful working within tight deadlines and fast-paced environment.

Achievements: lead strategist on the winning Mini Cooper pitch

Brands: 2IC strategist on Standard Bank; 2IC on Ford ; Coca-Cola ; Mondelez

• Content approach development and planning
• Research, analysis and understanding of consumer behaviour
• Strong presentation skills
• Monthly and quarterly social media strategies and content approach
• Developed strong relationships across departments
• Developed strong relationships with clients
• Reached all growth goals (THRIVE) long-term and short-term
• Worked well in a team setting, providing support and guidance.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Cultivated interpersonal skills by building positive relationships with others.
• Organized and detail-oriented with a strong work ethic.
• Proven ability to learn quickly and adapt to new situations.

• Performed marketing communications-related research and continuously enhanced company's digital presence.
• Managed all client portfolios 12+
• Thought critically and broke down complex information for company leaders, customers and prospects.
• Worked with vendors and developed digital assets in line with branding and best practices.
• Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
• Used content management system to analyze user engagement and website traffic metrics.
• Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
• Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
• Approved, reviewed and edited content flowing to website.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Monitored website analytics and metrics to track content performance and identify areas of improvement.

• Approached various brands proposing a collaboration opportunity for photographs of their products.
• Planned and curated photographs based on the consumers of the brand, as well as ensuring it was in-line with the brand.
• Applied current editing and photography tools to tell great stories.
• Developed original content through social listening and independent sources.
• Developed captions based on past performance of each brand's content.
• Strengthened content through proofreading and editing.
• Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
• Increased brand engagement by 5-10%

• Optimized content with key search terms to drive traffic and online visibility.
• Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
• Provided writing support in fast-paced environment for variety of public-facing materials.
• Completed thorough research into assigned topics.
• Authored and edited original content across diverse media formats.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Conducted interviews with subject matter experts to generate topics.
• Attended key events for live Tweeting and for the development of real-time articles.
• Wrote and published ~ 10 articles a week

• Collaborated with producers and management to develop newscasts, promotions and teases.
• Collaborated with editors and other staff members to refine story angles and content.
• Attended press conferences and other media events to gather relevant information and quotes for stories.
• Conducted interviews - my biggest story being with Matthew Preston from MasterChef Australia.
• Author of 3 published articles

• Fact-checked breaking news headlines by performing background research.
• Reported from field locations and wrote stories under tight deadlines.
• Planned and conducted research and pitched long-form stories to promote investigative news topics.
• Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
• Author of 1 published article in The Times newspaper

Furthering my digital strategy capabilities and knowledge.

Modules:

1. User research (primary)

2. Analysis techniques

3. Structure and navigation

4. Interactions

5. Design principles

6. Design patterns

7. Mobile design

8. Workflows

9. Prototyping and handover

10. Wireframes

Software used: Figma

• Brand and Brand Building
• Brand Communication Strategy and Planning
• Channel and Media Planning
• Practice of Brand Building: the theories of strategic brand management and communication to answer real-life client briefs
• Thesis: To Build a Powerful and Cost-effective Branding Model & Strategy for Non-profit Organisations in South Africa

• General Psychology - graduated with a first (75% + )
• Journalism - included media studies, law and ethics, radio, writing and editing, TV, specialised in Design in my final year
• Other subjects included Legal Theory, an ethics course and Art Theory
• Content Editor and Online Editor for Activate - RU Student Press
• Volunteering: tutoring at Ntsika High School, SPCA and the Feral Cat Project