Khotso Makhothi
Social Media Manager/ Executive Assistant
Cape Town
Summary
Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Video Editor
The Creative Composite
01.2025 - Current
- Company Overview: A UK-based dental marketing agency
- As a Video Editor at The Creative Composite, a UK-based dental marketing agency, I produced high-impact video content (short/long-form) that boosted client social media engagement by 35%, accelerating lead conversion rates by 15% and contributing to £50K+ in incremental campaign revenue during this period—directly supporting the agency’s rapid growth as a key player in the dental marketing industry.
- Collaborated with social media marketing team and clients to align content with campaign goals, reducing revision cycles by 25% and accelerating project delivery timelines by 20%, saving the agency 50+ hours/month in operational costs.
- Leveraged Adobe Suite, CapCut, and AI tools (e.g., Submagic) to streamline video production, cutting editing time by 40% and enabling the team to handle 30% more client projects without additional hires.
- Integrated dynamic captions and motion graphics into videos, boosting average watch time by 25% and improving click-through rates by 18% for dental client campaigns, enhancing ROI on paid ad spend.
- Drove a 20% revenue surge within 4 months through dental-specific video campaigns that generated 350+ high-intent patient leads for clients, with a 15% increase in conversion rates attributed to optimized storytelling and targeted CTAs
Junior Multimedia Specialist
Sable International
01.2024 - 12.2024
- Produced and edited high-impactful promotional monthly videos (short and long form video) that drove a 25% increase in social media engagement and supported a 15% revenue boost for targeted marketing campaigns.
- Grew Instagram and TikTok followings by 35% in 6 months by leveraging trends and creating short-form videos (edited via CapCut/Premiere Pro) that resonated with audiences interested in finance, immigration, and global lifestyle.
- Analyzed engagement metrics weekly (reach, CTR, conversions) to refine strategies, increasing website traffic from social platforms by 20%.
- Supported the marketing team by managing 10+ concurrent projects, improving team productivity by 20% through organized file management and clear communication
- Produced animated social media ads, achieving a 12% click-through rate (2x industry benchmark) and directly contributing to R850,000+ in revenue over six months by driving targeted client inquiries and conversions.
- Produced promotional videos (e.g., executive interviews, client testimonials) that increased seminars and events sign-ups by 40%, directly supporting lead generation.
Social Media & Video Intern & Contract
Superbalist
01.2022 - 12.2024
- Enhanced marketing campaign efficiency by contributing to strategy development for monthly shoots, collaborating with cross-functional teams to reduce production costs by R500,000 annually. Streamlined workflows by repurposing TikTok, Instagram, and LinkedIn content using Adobe Suite, Canva and CapCut, cutting editing time by 20% and maximizing asset ROI.
- Assisted in driving R2.8M in incremental revenue by conceptualizing and producing high-performing social media video content, achieving a 25% YoY engagement lift on TikTok and Instagram Reels, which contributed to a 15% increase in click-through rates to Superbalist’s e-commerce platform.
- Contributed to a 35% increase in organic brand exposure by assisting in the management of Superbalist’s social media platforms. Collaborated on creating engaging Instagram carousels, TikTok tutorials, and LinkedIn thought-leadership posts, which drove follower growth of 80,000+ in 12 months and generated R2.5M in sales through user-generated content (UGC) campaigns.
- Boosted community engagement by 40% through interactive polls, contests, and TikTok challenges, resulting in a 20% reduction in customer acquisition costs (CAC) and R800,000 in new-customer revenue within six months.
- Accelerated content production timelines by 30% by overseeing end-to-end video editing in Adobe Suite and CapCut, enabling faster deployment of seasonal campaigns and reducing agency dependency.
- Boosted campaign ROI by 22% through strategic planning and execution of highly targeted social media promotions, which featured the launch of the Superbalist Influencer Shop, the Superbalist x Lulama Wolf campaign, the Superbalist x Orapeleng Modutle collaboration, and the viral Johnnie Walker x Superbalist home project that generated over 80,000 entries and R1.8 million in direct sales.
Junior Video Editor/Cinematographer
SirSound
01.2021 - 12.2021
- Streamlined post-production workflows by importing, organizing, and pre-processing raw materials for senior editors, reducing their prep time and accelerating project timelines. This efficiency enabled the team to take on 15% more client projects annually, directly boosting revenue.
- Cut outsourcing costs by performing in-house color correction and offline editing support, maintaining quality standards while reallocating resources to high-value tasks.
- Enhanced creative alignment by collaborating on storyboard concepts early in the process, significantly minimizing client revisions and shortening approval cycles. This resulted in faster project delivery and improving client satisfaction.
Video Production Specialist
Molepo Projects
01.2020 - 12.2020
- Independently managed and executed the company’s full production lifecycle, from initial creative conception to final post-production delivery, ensuring seamless coordination across all stages without external support.
- Owned end-to-end production responsibilities, including planning, filming, editing, and final output, by combining technical, creative, and logistical roles into one efficient workflow.
- Streamlined the production process for quicker project turnaround times, utilizing efficient workflows and organization methods.
- Troubleshot technical issues during shoots, minimizing delays and ensuring smooth productions.
- Exceeded company goals for completed projects within specified timeframes through diligent time management skills.
Education
Bachelor of Arts - Motion Picture Medium
AFDA
Johannesburg, South Africa 01.2017 - 01.2019
Some College (No Degree) - National Certificate in Digital Content Marketing
Red And Yellow
Cape Town, South Africa 01.2023 - 01.2024
High School Diploma -
Fairmont High School
Cape Town, South Africa 01.2011 - 01.2015
Skills
Market analysis
Content development
Digital platform engagement
Social media management
Detail-oriented approach
Photography and videography
Cross-functional teamwork
Video editing expertise
Creative storytelling
Technical leadership
Photography
http://surl.li/zbjbui
Showreel
http://surl.li/fmrtyz
Other Video Links
https://shorturl.at/SAZlJ
Timeline
Video Editor
The Creative Composite
01.2025 - Current
Junior Multimedia Specialist
Sable International
01.2024 - 12.2024
Some College (No Degree) - National Certificate in Digital Content Marketing
Red And Yellow
01.2023 - 01.2024
Social Media & Video Intern & Contract
Superbalist
01.2022 - 12.2024
Junior Video Editor/Cinematographer
SirSound
01.2021 - 12.2021
Video Production Specialist
Molepo Projects
01.2020 - 12.2020
Bachelor of Arts - Motion Picture Medium
AFDA
01.2017 - 01.2019
High School Diploma -
Fairmont High School
01.2011 - 01.2015
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