Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Certification
Work Preference
Software
Websites
Timeline
Hi, I’m

Khayelihle Dubazana

Digital Marketer
Pinetown,KZN
Khayelihle Dubazana

Summary

Analytical Policy professional familiar with reviewing regulations, legislation and policies. Excellent writing, presentation and public speaking skills. Crafts well-reasoned and detailed opinions and galvanizes grassroots support for positions.

Professional with strong background in policy analysis, prepared to drive impactful results through thorough research, analytical skills, and strategic planning. Known for effective team collaboration and adaptability to meet evolving needs while maintaining high standards. Skilled in data interpretation, policy evaluation, and stakeholder communication, ensuring reliable and actionable insights for decision-making. Experienced with keyword research, on-page optimization, and technical SEO strategies to enhance website performance. Utilizes analytical tools to identify and implement effective SEO tactics. Track record of improving search engine rankings and increasing organic traffic through data-driven methods.

Overview

1
year of professional experience
1
Certification

Work History

Counsel & Co

SEO Specialist
10.2022 - 03.2024

Job overview

  • Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
  • Conducted comprehensive keyword research for targeted content creation and optimization.
  • Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
  • Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
  • Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
  • Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
  • Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
  • Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
  • Influenced positive user experience through site speed optimizations, reducing bounce rates and improving overall engagement metrics.
  • Performed thorough technical audits to identify issues impacting site performance and provided actionable recommendations for improvement.

Education

University of South Africa

Bachelor of Arts from Bachelor of Arts in Policy Studies
09-2025

University Overview

  • 73% Minimum Average
  • Member of Model United Nations (UN), 2025

Ndengetho High School

High School Diploma
12-2020

University Overview

  • Member of Students Representative, 2019 to 2020

Skills

  • Policy evaluation
  • Policy compliance
  • Tracking metrics
  • Qualitative analysis
  • Legal writing
  • Quantitative analysis
  • Writing white papers
  • Economic analysis
  • Teamwork

SEO auditing

On-page optimization

Languages

English
Bilingual or Proficient (C2)
Zulu
Bilingual or Proficient (C2)

Personal Information

Personal Information
Title: Policy Analyst

Certification

Model United Nations (UN)

Work Preference

Work Type

InternshipFull Time

Work Location

RemoteOn-SiteHybrid

Important To Me

Career advancementWork-life balanceFlexible work hoursWork from home optionPaid sick leave401k matchStock Options / Equity / Profit SharingPersonal development programsHealthcare benefitsCompany Culture

Software

WordPress Plugin

Timeline

SEO Specialist
Counsel & Co
10.2022 - 03.2024
University of South Africa
Bachelor of Arts from Bachelor of Arts in Policy Studies
Ndengetho High School
High School Diploma
Khayelihle DubazanaDigital Marketer