Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Timeline
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Khaya Maloney

Johannesburg,South Africa

Summary

Seasoned blockchain and digital assets professional with 8+ years of experience in institutional sales, derivatives trading, and business development. Proven track record in driving revenue growth, expanding market share, and building strategic partnerships in the crypto derivatives space. Expertise in options, futures, and structured products for institutional clients, with a deep understanding of CeFi/DeFi liquidity venues and regulatory compliance. Successfully led high-performing teams to exceed sales targets, optimize trading volumes, and acquire institutional clients across global markets. Passionate about leveraging blockchain technology to bridge traditional finance and decentralized ecosystems

Overview

7
7
years of professional experience

Work History

Product Manager (Tokenization Head)

EMURGO Africa
06.2023 - Current

Company Overview: EMURGO Africa drives the adoption of Cardano and adds value to ADA holders by building, investing in, and advising projects or organizations that adopt Cardano's decentralized blockchain ecosystem

  • Led token advisory projects, establishing professional advisory capabilities for EMURGO Africa.
  • Developed tokenization strategies and financial models for portfolio companies, focusing on web2-to-web3 migration and decentralized finance (DeFi) solutions.
  • Sourced and managed contract development and dApp projects, creating workflows and wireframes for blockchain integration.
  • Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.

CoFounder, Ecosystems Lead

Fraxeum
07.2019 - Current

Company Overview: Fraxeum is a banking grade, B2B blockchain that enables the tokenization of any type of asset or the fractionalisation of equity in an asset, for fintech and Web3 products and applications

  • Developed and implemented lead generation and qualification processes, improving lead conversion rates by 27%.
  • Exceeded monthly sales targets by 15% through effective cold calling and institutional client acquisition strategies.
  • Focused on tokenization of real-world assets (RWAs), bridging traditional finance and decentralized ecosystems.

Head of Institutional Sales (Africa)

Huobi Global | Huo New Tech
08.2021 - 11.2023

Company Overview: Huobi Global is a digital assets cryptocurrency exchange that provides secure, stable and reliable digital asset trading and asset management services to millions of users in over 130 countries around the world

  • Led institutional sales for derivatives, options, and futures trading, focusing on high-net-worth individuals (HNWIs) and institutional clients across Africa.
  • Managed a team of business partners and sales representatives, achieving a 25% increase in sales productivity within 8 months.
  • Developed and executed a comprehensive category plan for institutional clients, resulting in consistent sales goal achievement and a promotion to Sales Manager.
  • Spearheaded the expansion of over-the-counter (OTC) trading, lending, and borrowing services for institutional clients, driving revenue growth and market penetration.
  • Built and maintained relationships with key institutional players, ensuring trust and transparency in trading relationships.

Ecosystems Lead

Thresh0ld
03.2020 - 11.2021

Company Overview: Threshold is a keyless wallet and private key management business with a single security, self-custody API for crypto transactions

  • Optimized resources to achieve new user volume and revenue growth, exceeding KPI targets for the European region.
  • Drove financial objectives, including revenue increase of 35%, payment volume, and 7% increase market penetration, through strategic partnerships and growth hacking.
  • Navigated evolving regulatory frameworks in Europe, ensuring compliance while expanding the user base for crypto transactions.
  • Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.

Country Manager

OKX
05.2018 - 03.2020
  • Boosted market share from 3% to 7% in African markets by implementing localized strategies for derivatives and futures trading.
  • Delivered $18M in annual trading volume through targeted community-building initiatives and trading competitions.
  • Conceptualized and led an ambassador program, reducing product launch time by 30% and improving customer satisfaction by 4%.
  • Focused on institutional client acquisition by educating market participants on the benefits of crypto derivatives for risk management and exposure.

Education

Civil Engineering Management - CVE1501

University of South Africa
04.2017

Certified Blockchain Solutions Architect - (CBSA)

Blockchain Training Alliance
03.2021

Blockchain Architecture Design and Use Cases -

NPTEL
04.2019

DFIN-511 -

University of Nicosia
04.2018

Skills

  • Institutional Sales & Client Acquisition
  • Derivatives, Options & Futures Trading
  • CeFi/DeFi Liquidity Venues
  • Tokenization & Real-World Assets (RWAs)
  • Regulatory Compliance & Risk Management
  • Strategic Partnerships & Business Development
  • Cross-Functional Collaboration
  • Project Management & Data Analysis
  • EMEA Network
  • Public Speaking

Websites

Hobbies and Interests

  • Gaming
  • Golf
  • Working out
  • Motorsurfing

Timeline

Product Manager (Tokenization Head)

EMURGO Africa
06.2023 - Current

Head of Institutional Sales (Africa)

Huobi Global | Huo New Tech
08.2021 - 11.2023

Ecosystems Lead

Thresh0ld
03.2020 - 11.2021

CoFounder, Ecosystems Lead

Fraxeum
07.2019 - Current

Country Manager

OKX
05.2018 - 03.2020

DFIN-511 -

University of Nicosia

Civil Engineering Management - CVE1501

University of South Africa

Certified Blockchain Solutions Architect - (CBSA)

Blockchain Training Alliance

Blockchain Architecture Design and Use Cases -

NPTEL
Khaya Maloney