Microsoft Suite
Kgothatso Ntsie
Marketing And Communications Professional
Alberton,GP
Summary
Innovative Marketing and Communications leader with 10+ years of experience delivering exceptional marketing and communications campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Marketing and Communications Manager
Greentech Plastics Machinery
Johannesburg
01.2022 - Current
- Created marketing materials designed to drive digital campaigns.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
Freelance Writer
Laverick Media
Johannesburg
03.2021 - 11.2021
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
Marketing and Communications Manager
THYSSENKRUPP INDUSTRIAL SOLUTIONS
Johannesburg
02.2017 - 06.2020
- Developed communications strategies to drive forward progress in public relations.
- Produced internal communications.
- Developed and promoted corporate brand, images and identity to media and public.
- Managed editorial calendars and rescheduled PR events and meetings.
- Wrote engaging and successful press releases to control information and public opinion.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Cultivated strong corporate image and identity with clear branding.
- Supported plans through development and implementation of internal and external communication strategies.
Corporate Communications Manager
Atlas Copco
Johannesburg
03.2012 - 07.2016
- Capitalized on carefully built media relations to enhance outreach and public image.
- Evaluated program effectiveness to determine return on investment.
- Managed company events, town halls and meetings.
- Developed and promoted corporate brand, images and identity to media and public.
- Fostered positive relationships with key business journalists in trade publications.
- Taught in-house employees strategies for successful internal and external communications.
- Authored fresh and engaging press releases and prepared complete press kits.
- Wrote talking points to deliver consistent message across all internal and external communication channels.
- Contributed expertise to multiple committees to enhance outreach.
Marketing Specialist
Atlas Copco
Johannesburg
05.2008 - 02.2012
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Updated customer database and generated lists and counts for direct marketing projects.
- Tracked trade show expenses to maintain budget.
- Maintained inventory of marketing literature, archive files and sample files.
- Worked closely with design team to develop visuals for content.
Education
National Diploma - Marketing
IMM Graduate School of Marketing
Johannesburg, South Africa 07.2004 - 04.2010
Diploma - Business Management
Birnam Business College
Johannesburg, South Africa 02.2003 - 06.2004
Skills
Public and Media Relations
Campaign management
Corporate Communications
Marketing strategy
Content creation
Employee communications
Vendor management
Staff Management
Strategic planning
Analytical and Critical Thinking
Marketing material development
Online marketing mastery
Budgeting
Lead Development
Social Media Management
Brand development
Accomplishments
- Achieved increased internal communications engagements by introducing CLA software to facilitate internal communications.
- Supported the Liquid Fuel Storage campaign that resulted in a feasibility study within the continent.
- Managed company events from concept creation to launch.
- Increased web traffic 20% within 5 months by designing innovative digital marketing campaigns.
- Achieved 100% engagement rate through content marketing.
- Collaborated with team of 6 in the development of the Resource Efficiency Campaign.
- Achieved interest through effectively helping with the launch of a drying oven.
Software
Adobe Photoshop
InDesign
Google Analytics
Certification
Introduction to Digital Journalism Training, Reuters
Additional Information
- I have experience working in and with Sub Sahara Africa and sharing best practices developed locally.
- I have worked with international teams on global projects that were launched in local countries.
- I have led project teams to specifically find solutions to long standing problems.
Timeline
Marketing and Communications Manager
Greentech Plastics Machinery
01.2022 - Current
Freelance Writer
Laverick Media
03.2021 - 11.2021
Google Analytics for beginners, Google Analytics Academy
09-2020
Digital Marketing strategy development, IMM Graduate School of Marketing
08-2020
Marketing communications strategy and Media Planning, IMM Graduate School of Marketing
08-2020
Introduction to Digital Journalism Training, Reuters
07-2020
Marketing and Communications Manager
THYSSENKRUPP INDUSTRIAL SOLUTIONS
02.2017 - 06.2020
Corporate Communications Manager
Atlas Copco
03.2012 - 07.2016
Marketing Specialist
Atlas Copco
05.2008 - 02.2012
National Diploma - Marketing
IMM Graduate School of Marketing
07.2004 - 04.2010
Diploma - Business Management
Birnam Business College
02.2003 - 06.2004