Microsoft Suite
Kgothatso Ntsie
Marketing And Communications Professional
Alberton,GP
Summary
Innovative Marketing and Communications leader with 10+ years of experience delivering exceptional marketing and communications campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Marketing and Communications Manager
Greentech Plastics Machinery
Johannesburg
01.2022 - Current
- Created marketing materials designed to drive digital campaigns.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
Freelance Writer
Laverick Media
Johannesburg
03.2021 - 11.2021
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
Marketing and Communications Manager
THYSSENKRUPP INDUSTRIAL SOLUTIONS
Johannesburg
02.2017 - 06.2020
- Developed communications strategies to drive forward progress in public relations.
- Produced internal communications.
- Developed and promoted corporate brand, images and identity to media and public.
- Managed editorial calendars and rescheduled PR events and meetings.
- Wrote engaging and successful press releases to control information and public opinion.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Cultivated strong corporate image and identity with clear branding.
- Supported plans through development and implementation of internal and external communication strategies.
Corporate Communications Manager
Atlas Copco
Johannesburg
03.2012 - 07.2016
- Capitalized on carefully built media relations to enhance outreach and public image.
- Evaluated program effectiveness to determine return on investment.
- Managed company events, town halls and meetings.
- Developed and promoted corporate brand, images and identity to media and public.
- Fostered positive relationships with key business journalists in trade publications.
- Taught in-house employees strategies for successful internal and external communications.
- Authored fresh and engaging press releases and prepared complete press kits.
- Wrote talking points to deliver consistent message across all internal and external communication channels.
- Contributed expertise to multiple committees to enhance outreach.
Marketing Specialist
Atlas Copco
Johannesburg
05.2008 - 02.2012
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Updated customer database and generated lists and counts for direct marketing projects.
- Tracked trade show expenses to maintain budget.
- Maintained inventory of marketing literature, archive files and sample files.
- Worked closely with design team to develop visuals for content.
Education
National Diploma - Marketing
IMM Graduate School of Marketing
Johannesburg, South Africa 07.2004 - 04.2010
Diploma - Business Management
Birnam Business College
Johannesburg, South Africa 02.2003 - 06.2004
Skills
Public and Media Relations
Accomplishments
- Achieved increased internal communications engagements by introducing CLA software to facilitate internal communications.
- Supported the Liquid Fuel Storage campaign that resulted in a feasibility study within the continent.
- Managed company events from concept creation to launch.
- Increased web traffic 20% within 5 months by designing innovative digital marketing campaigns.
- Achieved 100% engagement rate through content marketing.
- Collaborated with team of 6 in the development of the Resource Efficiency Campaign.
- Achieved interest through effectively helping with the launch of a drying oven.
Software
Adobe Photoshop
InDesign
Google Analytics
Certification
Introduction to Digital Journalism Training, Reuters
Additional Information
- I have experience working in and with Sub Sahara Africa and sharing best practices developed locally.
- I have worked with international teams on global projects that were launched in local countries.
- I have led project teams to specifically find solutions to long standing problems.
Timeline
Marketing and Communications Manager
Greentech Plastics Machinery
01.2022 - Current
Freelance Writer
Laverick Media
03.2021 - 11.2021
Google Analytics for beginners, Google Analytics Academy
09-2020
Digital Marketing strategy development, IMM Graduate School of Marketing
08-2020
Marketing communications strategy and Media Planning, IMM Graduate School of Marketing
08-2020
Introduction to Digital Journalism Training, Reuters
07-2020
Marketing and Communications Manager
THYSSENKRUPP INDUSTRIAL SOLUTIONS
02.2017 - 06.2020
Corporate Communications Manager
Atlas Copco
03.2012 - 07.2016
Marketing Specialist
Atlas Copco
05.2008 - 02.2012
National Diploma - Marketing
IMM Graduate School of Marketing
07.2004 - 04.2010
Diploma - Business Management
Birnam Business College
02.2003 - 06.2004
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