Kgomotso Molehane
Digital & Print Specialist (Lead)
Johannesburg,GP
Summary
Dynamic Digital Account Manager with a proven track record at Arena Holdings, excelling in digital strategy development and project coordination. Achieved significant client satisfaction through effective communication and data-driven campaign optimizations. Skilled in budget planning and adept at fostering cross-functional collaboration to drive impactful marketing results.
Overview
20
20
years of professional experience
Work History
Digital Account Manager
Arena Holdings
01.2022 - Current
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
- Designed and implemented digital, web, and social strategies to align with client business goals.
- Created engaging content optimized for specific platforms and intended audience.
- Negotiated prices, terms of sale and service agreements.
- Achieved higher client satisfaction ratings through consistent communication and problem resolution.
- Anticipated clients' needs by staying in touch on regular basis.
- Created proposals for new and repeat customer business transactions.
Digital Account Manager
Volt
01.2018 - 12.2021
- Streamlined internal processes for improved efficiency in managing multiple digital accounts simultaneously.
- Contributed to company revenue growth by upselling additional digital services to existing clients based on their specific needs and goals.
- Led successful campaign launches by coordinating efforts across various departments ensuring timely delivery of assets and materials required for implementation.
- Participated in industry events and conferences, expanding professional network while staying informed about emerging trends in digital marketing and account management.
- Maintained a deep understanding of clients'' industries allowing for more insightful recommendations in line with market trends and customer preferences.
- Maximized return on investment for clients by conducting regular performance analyses of digital campaigns and making data-driven adjustments as needed.
- Ensured seamless project execution by maintaining clear communication channels between clients, designers, developers, and other stakeholders involved in the process.
- Collaborated with cross-functional teams to deliver high-quality digital content that resonated with target audiences.
Print Sales Consultant
The Start Newspaper( IOL)
01.2014 - 12.2017
- Optimized lead generation efforts by utilizing social media platforms, email campaigns, and networking events to engage potential customers proactively.
- Conducted regular performance reviews with team members to identify areas for improvement and set achievable goals for growth.
- Delivered exceptional customer service by promptly addressing client concerns and providing tailored solutions to meet their needs.
- Attended industry conferences and events to network with potential clients, staying informed about emerging trends in the market.
- Increased print sales by implementing targeted marketing strategies and effective client presentations.
- Managed a diverse portfolio of print projects, ensuring timely completion and high-quality results.
- Demonstrated adaptability during periods of change within the organization, remaining committed to delivering exceptional service and results for clients.
- Initiated upselling opportunities by identifying additional services or products suited to clients'' specific requirements.
Junior Media Buyer (Intern)
Obrian Marketing
09.2009 - 12.2013
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
- Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns from start to finish.
- Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
- Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.
- Conducted comprehensive market research to identify new opportunities and stay ahead of industry trends.
- Utilized advanced analytics tools to monitor ad performance against KPIs, adjusting strategies as needed for optimal results.
- Negotiated and purchased advertising space in trade magazines and journals on behalf of several large clients.
- Developed strong relationships with media vendors, resulting in better negotiated rates and added value for clients.
BRAND AMBASSADOR/EVENTS COORDINATOR
BrandHouse
09.2005 - 09.2006
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
- Educated consumers about product benefits, leading to increased interest and sales conversions.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Communicated product information with confidence and educated consumers about company.
- Strengthened relationships with retail partners by providing exceptional support, education, and communication on products and promotions.
- Collaborated with marketing team to develop and implement local marketing strategies, raising brand awareness.
Education
High School Diploma -
Ramaine High School
North West 04.2001 -
Business Management And Sales Training
Dmelin Business School
Johannesburg01-2010
Skills
Digital strategy development
Timeline
Digital Account Manager
Arena Holdings
01.2022 - Current
Digital Account Manager
Volt
01.2018 - 12.2021
Print Sales Consultant
The Start Newspaper( IOL)
01.2014 - 12.2017
Junior Media Buyer (Intern)
Obrian Marketing
09.2009 - 12.2013
BRAND AMBASSADOR/EVENTS COORDINATOR
BrandHouse
09.2005 - 09.2006
High School Diploma -
Ramaine High School
04.2001 -
Business Management And Sales Training
Dmelin Business School