Kgomotso Molehane
Digital & Print Specialist (Lead)
Johannesburg,GP
Summary
Dynamic Digital Account Manager with a proven track record at Arena Holdings, excelling in digital strategy development and project coordination. Achieved significant client satisfaction through effective communication and data-driven campaign optimizations. Skilled in budget planning and adept at fostering cross-functional collaboration to drive impactful marketing results.
Overview
20
20
years of professional experience
1
1
year of post-secondary education
Work History
Digital Account Manager
Arena Holdings
01.2022 - Current
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
- Designed and implemented digital, web, and social strategies to align with client business goals.
- Created engaging content optimized for specific platforms and intended audience.
- Negotiated prices, terms of sale and service agreements.
- Achieved higher client satisfaction ratings through consistent communication and problem resolution.
- Anticipated clients' needs by staying in touch on regular basis.
- Created proposals for new and repeat customer business transactions.
Digital Account Manager
Volt
01.2018 - 12.2021
- Streamlined internal processes for improved efficiency in managing multiple digital accounts simultaneously.
- Contributed to company revenue growth by upselling additional digital services to existing clients based on their specific needs and goals.
- Led successful campaign launches by coordinating efforts across various departments ensuring timely delivery of assets and materials required for implementation.
- Participated in industry events and conferences, expanding professional network while staying informed about emerging trends in digital marketing and account management.
- Maintained a deep understanding of clients'' industries allowing for more insightful recommendations in line with market trends and customer preferences.
- Maximized return on investment for clients by conducting regular performance analyses of digital campaigns and making data-driven adjustments as needed.
- Ensured seamless project execution by maintaining clear communication channels between clients, designers, developers, and other stakeholders involved in the process.
- Collaborated with cross-functional teams to deliver high-quality digital content that resonated with target audiences.
Print Sales Consultant
The Start Newspaper( IOL)
01.2014 - 12.2017
- Optimized lead generation efforts by utilizing social media platforms, email campaigns, and networking events to engage potential customers proactively.
- Conducted regular performance reviews with team members to identify areas for improvement and set achievable goals for growth.
- Delivered exceptional customer service by promptly addressing client concerns and providing tailored solutions to meet their needs.
- Attended industry conferences and events to network with potential clients, staying informed about emerging trends in the market.
- Increased print sales by implementing targeted marketing strategies and effective client presentations.
- Managed a diverse portfolio of print projects, ensuring timely completion and high-quality results.
- Demonstrated adaptability during periods of change within the organization, remaining committed to delivering exceptional service and results for clients.
- Initiated upselling opportunities by identifying additional services or products suited to clients'' specific requirements.
Junior Media Buyer (Intern)
Obrian Marketing
09.2009 - 12.2013
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
- Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns from start to finish.
- Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
- Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.
- Conducted comprehensive market research to identify new opportunities and stay ahead of industry trends.
- Utilized advanced analytics tools to monitor ad performance against KPIs, adjusting strategies as needed for optimal results.
- Negotiated and purchased advertising space in trade magazines and journals on behalf of several large clients.
- Developed strong relationships with media vendors, resulting in better negotiated rates and added value for clients.
BRAND AMBASSADOR/EVENTS COORDINATOR
BrandHouse
09.2005 - 09.2006
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
- Educated consumers about product benefits, leading to increased interest and sales conversions.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Communicated product information with confidence and educated consumers about company.
- Strengthened relationships with retail partners by providing exceptional support, education, and communication on products and promotions.
- Collaborated with marketing team to develop and implement local marketing strategies, raising brand awareness.
Education
High School Diploma -
Ramaine High School
North West 04.2001 -
Business Management And Sales Training
Dmelin Business School
Johannesburg01-2010
Service Seta - Business Administration
Leap Skills Development Institute
Johannesburg 01.2025 - Current
Skills
Digital strategy development
Video marketing
Project coordination
Content marketing
Campaign execution
Performance metrics monitoring
Teamwork and collaboration
Time management
Team leadership
Social media strategy
Creative thinking
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Service Seta - Business Administration
Leap Skills Development Institute
01.2025 - Current
Digital Account Manager
Arena Holdings
01.2022 - Current
Digital Account Manager
Volt
01.2018 - 12.2021
Print Sales Consultant
The Start Newspaper( IOL)
01.2014 - 12.2017
Junior Media Buyer (Intern)
Obrian Marketing
09.2009 - 12.2013
BRAND AMBASSADOR/EVENTS COORDINATOR
BrandHouse
09.2005 - 09.2006
High School Diploma -
Ramaine High School
04.2001 -
Business Management And Sales Training
Dmelin Business School