Hi, I’m
Keyara Seleen Rughbeer
Durban
Summary
I am an International Relations graduate with a strong foundation in global affairs, research, and analytical thinking, complemented by experience in administration, event coordination, customer service, and marketing. My background as a bookseller strengthened my ability to engage with people, manage relationships, and adapt to fast-paced environments, while my administrative roles have honed my organisational, problem-solving, and financial tracking skills.
After gaining experience in event coordination and administration, I transitioned into the Brand Marketing department at Hollywoodbets, where I developed well-rounded experience across marketing functions. I work across portfolios including horse racing, sponsorships, special events, advertising, retail branches, and signage, collaborating with designers and suppliers to execute branded campaigns and ensure consistent brand presence. My ability to balance creative and operational responsibilities allows me to deliver efficient, high-quality marketing outcomes.
Overview
4
years of professional experience
Work History
HollywoodBets
Brand Marketing Assistant
09.2025 - Current
Job overview
- Partner with internal designers to conceptualise and execute creative artwork aligned with brand guidelines, ensuring consistent and impactful visual communication across all platforms.
- Support the management of multiple brand portfolios, including special events, sponsorships, horse racing, retail, and signage, ensuring seamless rollout and brand consistency.
- Coordinate with external suppliers on the development, production, and installation of signage, maintaining quality standards and meeting project timelines.
- Assist with sourcing and evaluating quotes, budget tracking, and general administrative functions to support marketing operations.
- Conduct brand audits at sponsored sites, including bowling clubs across KZN, to ensure compliance, visibility, and optimal brand representation.
- Contribute to broadcast marketing initiatives by assisting in the creation of animated Formula 1 squeezebacks aired on SuperSport (DStv), enhancing brand presence during live sporting events..
Hollywoodbets
Events Administrator
09.2024 - 09.2025
Job overview
- Coordinated seamless operations during high-profile rugby, cricket, and racing events to elevate guest experiences.
- Managed invoices and tracked order numbers efficiently.
- Requested and distributed petty cash to support departmental needs.
- Arrange transport for late shifts, order supplies from Star Merchant, and manage stationery and uniform procurement.
- Prepare event documentation (purple folders, stock sheets, name tags), manage RSVPs, and assist with on-site logistics.
- Book meeting rooms, take minutes, and distribute key action items.
- Order race publications, draft creative design briefs, and coordinate approvals.
- Coordinate with designers to develop branded artwork for hospitality suites.
- Facilitate processing of credit card transactions and Makro slip reimbursements.
- Distribute vouchers, supervise event zones, manage guest lists, and facilitate hospitality operations.
Exclusive Books Gateway
Bookseller
10.2022 - 09.2024
Job overview
- Assisted customers in finding merchandise and provided recommendations
- Conducted book reviews for in-store promotions and book clubs
- Handled cashier duties including transactions, returns, and orders
- Managed online and interbranch orders using Kronos and Chiron software
- Organized promotional events and book launches
- Maintained stock levels, created book displays, and organized inventory
- Provided excellent customer service and promoted loyalty programs
Sugarlious
Customer Sales Assistant
12.2021 - 07.2022
Job overview
- Identified data discrepancies through careful analysis, promptly researching issues for quick resolutions
- Supported managers with proactive, efficient clerical support to maintain smooth-running operations
- Admisistered student registrations, student deposits as well as class registers
- Created sales opportunities in new markets to improve profit margins
- Shared comprehensive brand and product knowledge to maximize sales
- Recommended and cross-sold services to meet customers' needs
- Provided attentive sales support and maintained a tidy sales floor
- Managed stock levels and replenished products for well-stocked displays
Education
University of South Africa
Bachelor of Arts from International Relations with a focus on International Politics
01-2023
Northlands Girls' High SchoolDurban North
National Senior Certificate Matric
01-2019
Computer Literacy from Microsoft Word, Excel, PowerPoint
Skills
- Microsoft Office
- Canva
- Email Communication
- Hosting events
- Events Coordination
- Organizational Skills
- Customer Service
- Visual branding
- Creative strategy
- Branding
- Market research
- Marketing
Languages
English
Timeline
Brand Marketing Assistant
HollywoodBets
09.2025 - Current
Events Administrator
Hollywoodbets
09.2024 - 09.2025
Bookseller
Exclusive Books Gateway
10.2022 - 09.2024
Customer Sales Assistant
Sugarlious
12.2021 - 07.2022
Computer Literacy from Microsoft Word, Excel, PowerPoint
University of South Africa
Bachelor of Arts from International Relations with a focus on International Politics
Northlands Girls' High School
National Senior Certificate Matric
Personal Information
- ID Number: 0112200199084
- Date of birth: 2001-12-20
- Nationality: South African
- Driving Licence: yes (code 8)
- Marital status: single
References
- Steven Pillay, Store Manager, Exclusive Books, 031 566 5901, gateway@exclusivebooks.co.za
- Brendon Meiring- Pollock - Events Manager, Hollywoodbets - 087 353 8930 - bmeiring-pollock@hollywoodbets.net
- Kerusha Chetty - Senior Brand Marketing Coordinator - 060 118 0321 - Kchetty@hollywoodbets.net