Keshni Veeradu
Retail ECommerce Manager
Johannesburg
Summary
Results-oriented leader with expertise in team leadership, strategic planning, and operational management. Leverages strong communication and organizational skills to drive project success and enhance team performance. Cultivates collaborative work environments that align with organizational goals while delivering innovative solutions and optimizing resources.
Overview
3
3
Certifications
5
5
years of professional experience
Work History
Manager, Retail ECommerce: IHerb
Growve
06.2026 - Current
- Own the strategic relationship between Growve and iHerb, serving as the primary commercial contact for platform initiatives and business growth.
- Managed iHerb product pipeline, overseeing new product submissions, onboarding, and launch readiness for multiple brands.
- Manage the iHerb product pipeline, overseeing new product submissions, onboarding, and launch readiness across multiple brands.
- Drove Amazon to iHerb transition projects, ensuring seamless inventory, catalogue, and operational alignment between platforms.
- Manage monthly platform operations, including price updates, catalogue maintenance, and operational improvements across all brands.
- Partner with internal teams across Supply Chain, Marketing, Compliance, Product Development, Creative, and Sales to execute growth strategies and improve operational efficiency.
- Monitor key business metrics including sales performance, inventory health, fulfilment rates, and profitability to identify opportunities and mitigate commercial risks.
- Monitored key business metrics including sales performance, inventory health, fulfilment rates, and profitability to identify opportunities and mitigate commercial risks.
- Support long-term account growth through data-driven decision-making, process optimisation, and continuous improvement initiatives.
Manager, Retail eCommerce
Vitacost, Growve | Nature’s Craft
Current - 06.2026
- Lead growth and performance of the brand on the Vitacost platform, driving 23% revenue growth and 20% GMV increase
- Launched and optimised 130+ SKUs, expanding product catalogue and improving marketplace visibility
- Improved sell-through by 10% through data-driven optimisation and promotional planning
- Managed account performance through forecasting, inventory alignment, and campaign execution
- Coordinated cross-functional efforts across marketing, supply chain, and operations
- Established structured workflows and reporting to enhance accountability and execution
- Remote
Ecommerce Project Manager
Amazon Canada, Growve | Nature’s Craft
06.2025 - 02.2026
- Managed end-to-end product launches contributing to 40% revenue impact
- Reduced time-to-launch from 365 to 140 days through process optimisation
- Decreased compliance issues by 75%, ensuring Amazon policy adherence
- Improved stock availability by 50%, reducing out-of-stock risks
- Led cross-functional teams in compliance, logistics, marketing to streamline product launch processes
- Coordinated FBA inventory management, shipment planning, and launch readiness to enhance operational efficiency
- Remote
Data Project Lead
Craft Intelligence
09.2024 - 08.2025
- Led data-driven transformation projects across analytics and operations
- Built reseller partnerships to enhance engagement and drive performance
- Delivered marketing campaigns to elevate brand visibility
E-Commerce Project Manager (US Market)
Growve | Nature’s Craft
08.2024 - 06.2025
- Managed US product launches and listings, aligning marketing strategies to enhance visibility
- Developed SOPs to optimise workflows, streamlining processes to minimise delays
- Analysed KPIs to inform strategic decisions, enhancing overall customer experience
- Worked remotely on various projects
Product Manager – Digital Loyalty Products
Craft Loyalty
11.2022 - 09.2024
- Owned full product lifecycle from roadmap to launch and optimization
- Owned full product lifecycle from roadmap to launch and optimisation
- Conducted market research to inform product development and implemented adoption strategies to increase user engagement
- Led cross-functional collaboration to streamline communication and enhance project delivery across teams
Operational Specialist (Part-Time)
E-Centive
08.2022 - 10.2022
- Managed operational processes and reporting to ensure accurate service delivery for telecom clients
- Streamlined workflows and enhanced reporting accuracy to support team effectiveness
- Coordinated issue resolution across internal teams to minimize service disruptions
Operations Manager
Craft Loyalty
05.2021 - 08.2022
- Managed operations for Mastercard SA and Diners Club International
- Led team planning, performance, and delivery for multiple projects, ensuring alignment with strategic objectives
- Delivered executive reporting to inform decision-making and ensured compliance with service level agreements
- Facilitated cross-functional execution and aligned stakeholders to enhance collaboration and project outcomes
Education
BCom - Accounting & Management Accounting/Finance
University of The Witwatersrand
01-2019
Skills
E-commerce growth strategies
Brand operations management
Product launch execution
Vendor & Stakeholder Management: Skilled at coordinating with vendors and stakeholders to drive project success
Agile project management
Data analytics reporting
Digital Marketing Tools: Experienced with ChatGPT, Gemini, and Copilot for AI-enabled workflows and automation
Workflow Systems: Certified Power User of ClickUp; experienced with Jira, Confluence, and Trello workflow tools
Project coordination
Team management
Team leadership development
Customer Experience Strategy
Accomplishments
- Launched Mastercard loyalty programme rollout in Angola
- Successfully launched a health & supplement product line in the US
- Built and launched Weegott Automotive Spares marketplace
- Delivered corporate training improving digital product adoption
- SEO optimization of Brand (Titles, Category Ranking, Keywords, Description)
Certification
Click-Up Verified Power User
Timeline
Manager, Retail eCommerce
Vitacost, Growve | Nature’s Craft
Current - 06.2026
Manager, Retail ECommerce: IHerb
Growve
06.2026 - Current
Click-Up Verified Power User
10-2025
Snowflake Sales Professional Accreditation
06-2025
Ecommerce Project Manager
Amazon Canada, Growve | Nature’s Craft
06.2025 - 02.2026
Practical Project Manager
01-2025
Data Project Lead
Craft Intelligence
09.2024 - 08.2025
E-Commerce Project Manager (US Market)
Growve | Nature’s Craft
08.2024 - 06.2025
Product Manager – Digital Loyalty Products
Craft Loyalty
11.2022 - 09.2024
Operational Specialist (Part-Time)
E-Centive
08.2022 - 10.2022
Operations Manager
Craft Loyalty
05.2021 - 08.2022
BCom - Accounting & Management Accounting/Finance
University of The Witwatersrand
Courses
- Practical Project Manager
- Snowflake Sales Professional Accreditation
- Snowflake Data Fundamentals
- Power User of Clickup