Kerry-Lynn Smith
Communications/ Sales
Kraaifontein,WC
Summary
Achieving and exceeding expectations through exceptional service delivery within my Career.
Results-orientated sales expert experienced in account management. Proficient in service before, during and after sales. Able to increase business through hands-on attention to customer needs, strong follow-through and extensive knowledge of available offerings.
Overview
30
30
years of professional experience
4
4
Languages
Work History
Sales
Clifton Products
Maitland, Western Cape
02.2023 - Current
- Brought in my client base to join a company under a bigger umbrella with the same vision
- Used outstanding communication, persuasion and sales techniques to grow sales.
- Drafted sales reports, providing insightful data.
- Trained and mentored sales reps to promote award-winning sales strategy and high-quality service delivery.
- Conducted in person BTB meetings to boost sales.
- Coordinated with sales team to align digital marketing initiatives with sales objectives.
- Collaborated with sales team to develop impactful sales collateral.
- Developed robust client relationships for improved business growth.
- Achieved increased customer satisfaction by implementing innovative sales strategies.
Founder
Paperly Place (PTY) Ltd
Durbanville Hills, Cape Town, South Africa
05.2018 - 01.2023
- Service, Manage and Growth on Company’s Key Accounts, increasing revenue & growth of Existing coupled with New client penetration.
- Research and analysis of Clients Business, inclusive of organisational knowledge, clients activity and their competition and goals.
- Growth of new market share in Designated industry segments.
- Research, development of solutions and presentation thereof to potential clients.
- Procurement of new Business opportunities, focus being large key accounts.
- Umbrella of Services including: Litho for Specialized Packaging, POS, Large Format & Digital.
- Responsibilities including and not limited to: Board Procurement, Brief & Debriefing from External to Internal, follow through, delivery to client through exceptional service against client requirements.
- Working on debrief Deadlines ranging from 12 to 24 hour turnaround on Large format up to and including 6 weeks on Litho.
- Client Portfolio consisting of Corporate clients of which 70% fall within the Litho & Rigid box Packaging umbrella.
Colourtone Aries
06.2016 - 05.2018
- Research and analysis of Clients Business, inclusive of organisational knowledge, clients activity and their competition and goals.
- Growth of new market share in Designated industry segments.
- Research, development of solutions and presentation thereof to potential clients.
- Procurement of new Business opportunities, focus being large key accounts.
- Development of sound customer relationships.
- Ensure maximum profitability.
- Client Education
- Technical proficiency on all production processes, materials, processes ie. Digital, Litho, Flexo, Silk Screening etc.
- Co-ordination of technical meetings where and when required.
- Cost Analysis, Tenders, Orders, Workflow management.
- Systems: Prism, Prinergy.
- Put onto x1 dormant client-. 2 years. revenue from R700. 000 to R12 000 000.00
Business consultants Various Print entities
01.2012 - 04.2016
- Consulted print work B2B through various Print Mediums and Companies, labels, corrugated, packaging, secured companies, Crystal Direct, Distell, Edward Snell, Warwick. All print mediums.
- Reason for Leaving: speed to market challenges
Key Accounts Manager
EH Walton Packaging (Pty) Ltd
08.2004 - 11.2011
- Key Account Manager for Company’s Largest Client, Distell.
- Acquired necessary technical information via self study during first 4 months.
- Included: Board Construction Material Specs, liners & fluting, Varnishes, Ink techniques & applications, palletisation, bundling, All site requirements, repro, pi’s, Pdf Layouts, packing methods, viable cost effective combinations as workable solutions to client, litho lamination processes, line test, travel testing, quality processes, colour std compliance methologies, scuff and abrasion testing tolerances, Compaq requirements: compression testing, Non-conformance procedures, bulging, thermochromics, irriodescents, Operation of Internal Packaging flow system, PECAS, Admin – sample requests, orders, rejects NCR’s etc.
- Liaison with Client at all levels at all Distell Sites inclusive of their Subsidiaries (Group Purchasing, Marketing, Logistics, Buying, QM & R, QC Department, Repro and agencies inclusive of proofing, sample submission on request and as offer for solutions or new avenues for increased revenue.
- As a Key Accounts Manager: Full Factory Liaison, Middle and Upper Management, full involvement in Company’s Decision making for Distell’s needs.
- Oversee debtors/creditors within specified contract periods.
- Grew the account over 100% over a 4 year period (From 16 Mil to R38 mil)
- Distell was a full and overtime commitment, however also secured new business with various other companies, eg, Securitech, Waterstone Wines, Edward Snell etc.
- Reason for Leaving: Company went into Liquidation
Senior Investment Consultant
Silver Seed Capital (Pty) Ltd
03.2001 - 07.2004
- Investment Consultant for Private Equity, dealing with pre-listings to exit (Buy Outs), venture capital, Alt-X and JSE
- Developed Investor Portfolio of High Net Worth Clients and advised on Investments in the specific High Risk Segment.
- Top Consultant for 3 consecutive years.
- Reason for leaving this Position: Exit Sales in Venture Capital, immediately offered Internal Management Position within the same company (refer above).
Active Business Partner
Designers in Action cc
03.1996 - 01.2001
- Full Business operations, Hiring of evening and formal wear to Men and Women.
- Management on all levels, Researching, Sourcing, Buying, Stock System control etc.
- Personnel placements, training and basic HR Compliance functions.
- All Admin, Books to Ledger, Account Management-Debtors/Creditors, Sales etc.
- Supplier relationships, Carducci, House of Monatic
- Staff Compliment: 8 personnel
- Successfully managed this small entity until selling to a large group.
- Reason for leaving: Ready for bigger challenges!
Education
Diploma of Higher Education - Psychology
UNISA
Cape Town, Western Cape01.1996
Legal Secretarial Diploma - undefined
Cape College
01.1993
Certificate of Higher Education -
Tableview High School
Cape Town, Western Cape01.1992
Skills
Sales background
References
- Shaun, Bywater, 083 629 4426, Colourtone Aries
- Barry, Strydom, Sales Director, 082 891 6355, EH Walton Packaging
- Ken, Swanson, Regional Director, 082 891 4145, EH Walton Packaging
Timeline
Sales
Clifton Products
02.2023 - Current
Founder
Paperly Place (PTY) Ltd
05.2018 - 01.2023
Colourtone Aries
06.2016 - 05.2018
Business consultants Various Print entities
01.2012 - 04.2016
Key Accounts Manager
EH Walton Packaging (Pty) Ltd
08.2004 - 11.2011
Senior Investment Consultant
Silver Seed Capital (Pty) Ltd
03.2001 - 07.2004
Active Business Partner
Designers in Action cc
03.1996 - 01.2001
Legal Secretarial Diploma - undefined
Cape College
Diploma of Higher Education - Psychology
UNISA
Certificate of Higher Education -
Tableview High School