Kelsey Ann Hendricks
Summary
Event Marketing and Consumer Engagement professional with over 5 years of experience creating impactful brand experiences, marketing campaigns, audience engagement initiatives, and live event activations across retail, lifestyle, and entertainment sectors. Combining professional marketing expertise with hands-on experience operating Kixi Entertainment, I have built strategic relationships across the events ecosystem, including venues, promoters, agencies, event organizers, suppliers, and entertainment professionals. This unique combination provides a practical understanding of consumer behaviour, cultural trends, and the operational requirements needed to deliver exceptional event experiences. Experienced in event planning stakeholder management, partnership development, brand activations, consumer marketing, and project execution. Proven ability to identify opportunities, negotiate mutually beneficial partnerships, manage multiple projects simultaneously. and deliver measurable business results in fast-paced environments. A highly driven self-starter with a strong commercial mindset, passion for live events, and an extensive understanding of South Africa's entertainment and event landscape. Recognised for building meaningful relationships, representing brands with professionalism, and creating memorable consumer experiences that strengthen brand affinity and drive growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Founder | Event Marketing & Entertainment Director
Kixi Entertainment (Pty) Ltd
Cape Town
01.2020 - Current
- Develop and execute event marketing strategies to increase brand visibility, audience engagement, and commercial opportunities.
- Collaborate with brands, agencies, venues, and event organisers to deliver impactful entertainment experiences and consumer facing activations.
- Identify opportunities to integrate brand messaging and audience engagement into live event environments.
- Build and maintain strong relationships with event organisers, venue owners, promoters, suppliers, agencies, and entertainment stakeholders.
- Negotiate mutually beneficial partnerships and booking agreements while ensuring long term business relationships.
- Act as the primary point of contact for clients, ensuring exceptional communication and service delivery throughout event lifecycles.
- Manage end-to-end event planning including logistics, technical requirements, supplier coordination, scheduling, setup, execution, and breakdown.
- Coordinate with sound engineers, event staff, venues, and suppliers to ensure seamless event execution.
- Oversee multiple projects simultaneously while maintaining quality, consistency, and operational excellence.
- Design and deliver entertainment experiences tailored to audience demographics and event objectives.
- Monitor audience engagement and event performance to continuously improve delivery and impact.
- Leverage cultural and industry trends to create relevant and engaging event experiences.
- Identify new business opportunities within the events and entertainment landscape.
- Manage quotations, budgets, negotiations, and commercial agreements to ensure profitability and sustainable growth.
- Secure repeat business through relationship management and exceptional event delivery.
- Evaluate event outcomes through client feedback and audience response.
- Founded and grew Kixi Entertainment into a profitable events and entertainment business.
- Secured recurring partnerships with agencies, event organisers, venues, and corporate clients.
- Successfully delivered entertainment experiences across brand activations, corporate functions, retail events, lifestyle events, and promotional campaigns.
- Developed an extensive network within Cape Town's entertainment, hospitality, and events industries.
- Built a reputation for reliable event delivery, stakeholder management, and audience engagement.
Social Media & Marketing Coordinator
Bed King
Cape Town
06.2019 - 03.2025
- Led the planning and execution of consumer-focused marketing campaigns designed to increase brand visibility, customer engagement, and revenue growth.
- Developed and executed integrated marketing campaigns supporting product launches, promotions, seasonal campaigns, and customer acquisition objectives.
- Managed social media strategy, content planning, and paid media campaigns across multiple digital platforms to increase audience engagement and brand awareness.
- Collaborated with retail, sales, and operational teams to execute national marketing initiatives and promotional campaigns, enhancing synergy and effectiveness.
- Supported the planning and execution of customer engagement initiatives, competitions, in-store promotions, and marketing activations.
- Coordinated with suppliers, agencies, content creators, photographers, and videographers to deliver campaign assets and marketing requirements.
- Managed campaign timelines, stakeholder communication, and project deliverables to align marketing efforts with business objectives and drive successful outcomes.
- Conducted market research, competitor analysis, and consumer trend monitoring to identify opportunities for growth and improved campaign performance.
- Created monthly performance reports and analysed campaign metrics to provide insights and recommendations for future marketing initiatives.
- Maintained brand consistency across all customer touchpoints while supporting strategic marketing planning and campaign execution.
- Increased social media reach by 34% and impressions by 23% through strategic content development and campaign optimisation.
- Delivered over 3 million reach and 14.3 million impressions across integrated marketing campaigns.
- Increased landing page traffic from 137,000 to 202,000 through targeted digital marketing initiatives.
- Successfully managed and optimised paid media campaigns, improving campaign efficiency and return on advertising spend.
- Contributed to execution of national promotional campaigns, fostering business growth and boosting consumer engagement.
Education
NQF 7 Advanced Diploma - Digital Marketing
Red & Yellow - Creative School of Business
Cape Town04-2024
Skills
- Event Marketing
- Experiential Marketing
- Brand Activations
- Event planning
- Event logistics
- Activation planning
- Audience engagement
- Consumer engagement
- Influencer collaboration
- Sponsorship management
- Stakeholder Management
- Partnership Development
- Partnership negotiation
- Project Management
- Budget Management
- Revenue Generation
- Cross-Functional Collaboration
- Production coordination
- Supplier management
- Venue relations
- Events industry knowledge
- Experience design
- Strategic planning
- Market analysis
- Commercial Awareness
- Cultural awareness
- Crisis Communication
- Negotiation skills
- Crisis management
Experiential Marketing Specialist
Event Marketing | Consumer Engagement | Brand Activations | Partnerships | Experiential Marketing
Certification
- Certificate in Marketing Strategy in a Digital Age, Top Achiever
- Certificate in Online Advertising & Relationship Management, Top Achiever
- Certificate in Content Marketing, Top Achiever
- Certificate in Creating Effective Digital Marketing Assets, Top Achiever
Accomplishments
- Founded and grew Kixi Entertainment into a profitable events and entertainment business.
- Secured recurring partnerships with agencies, event organisers, venues, and corporate clients.
- Successfully delivered entertainment experiences across brand activations, corporate functions, retail events, lifestyle events, and promotional campaigns.
- Developed an extensive network within Cape Town's entertainment, hospitality, and events industries.
- Built a reputation for reliable event delivery, stakeholder management, and audience engagement.
Languages
- English
- Afrikaans
Academic Transcript
Advanced Diploma in Digital Marketing Modules:
Completed modules with grades and credits
- Marketing Strategy In A Digital Age: Distinction
- Creating Effective Digital Marketing Assets: Pass
- Content Marketing: Pass
- Online Advertising And Relationship Management: Merit
Personal Information
- Date of Birth: 01/17/97
- Gender: Female
- Nationality: South African
- Driving License: Code B
Timeline
Founder | Event Marketing & Entertainment Director
Kixi Entertainment (Pty) Ltd
01.2020 - Current
Social Media & Marketing Coordinator
Bed King
06.2019 - 03.2025
NQF 7 Advanced Diploma - Digital Marketing
Red & Yellow - Creative School of Business