Summary
Overview
Work History
Education
Skills
LANGUAGE
References
Hobbies
Timeline
Generic
Kelly Lane

Kelly Lane

Jeffreys Bay

Summary

I am an individual who approaches every aspect of life with a positive and optimistic attitude, ensuring that I bring a bright and uplifting energy to any team.


Eager and disciplined with an eye for attention to detail, I am keen to contribute to your team's success. My sense of responsibility is unwavering, and I pride myself on my honesty and integrity in both my personal and professional dealings. I will always lend a helping hand where possible, and my friendly demeanor makes me approachable to colleagues and clients alike.

Overview

26
26
years of professional experience

Work History

Event Coordinator

JBay Surf Fest
04.2025 - Current
  • Coordinated schedules and timelines for events.
  • Managed event logistics and operations.
  • Enhanced attendee experience by planning and executing event logistics.
  • Coordinated with vendors to deliver exceptional catering services during events.
  • Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
  • Secured high-quality entertainment acts, enhancing attendee enjoyment and generating buzz around events.
  • Increased brand visibility through strategic placement of promotional materials at high-profile events.
  • Cultivated strong partnerships with local businesses, securing in-kind donations or sponsorships for various occasions.
  • Coordinated travel and accommodations for event attendees.
  • Researched and identified new vendors and suppliers to obtain competitive pricing.

Senior Range co-ordinator & planner

ALL GOOD THINGS 179 (PTY) LTD
06.2018 - 03.2025
  • Expertise in strategic selection and procurement of clothing and accessory ranges, ensuring alignment with market trends and business objectives.
  • Proficient in range planning and maintaining critical path calendars to streamline product lifecycle management.
  • Skilled in coordinating international shipping logistics, including import and export operations, to optimize supply chain efficiency.
  • Strong command of inventory management, implementing robust control systems to maintain accurate stock levels.
  • Adept at conducting cost analysis and back-costing to ensure financial viability and margin optimization.
  • Proficient in generating detailed reports, managing budgets, and forecasting to guide informed decision-making.
  • Experience in monitoring and reconciling stock orders versus sales to maximize turnover and minimize overstock.
  • Effective communicator, liaising with global brands such as Stance, Vissla, Sisstr, Amuse Society, and Cariuma to foster strong business relationships.
  • Analyzed market trends to inform strategic planning and enhance competitive positioning.

Production Manager

RVCA CLOTHING SOUTH AFRICA
01.2009 - 05.2018
  • Spearheaded sales initiatives, optimizing production workflows to meet market demands.
  • Streamlined shipping, imports, and exports processes, enhancing operational efficiency.
  • Implemented robust inventory control systems, ensuring accuracy in goods receiving.
  • Refined costings and back costings methodologies to improve financial accountability.
  • Managed invoicing and credits, maintaining strong customer relations and satisfaction.
  • Developed comprehensive reporting mechanisms for transparent business insights.
  • Administered commission structures, motivating and rewarding high-performing teams.
  • Directed budgeting and forecasting activities, aligning financial strategies with business goals.
  • Oversaw stock management, aligning ordered inventory with sales patterns to minimize waste.
  • Coordinated with international suppliers, raising purchase orders and meticulously tracking deliveries.

Brand Manager

ELEMENT SKATEBOARDS BILLABONG SOUTH AFRICA
06.2005 - 12.2007

Tele-Sales & orders

BILLABONG SOUTH AFRICA
05.2000 - 05.2005
  • Boosted in-house sales via calls
  • Efficient in packing & invoicing
  • Delivered timely sales reports
  • Managed precise stock control

Store Assistant

JBAY TRADING
10.1999 - 03.2000
  • Shop assistant at Indonesian furniture store

Education

Matric Certificate -

VICTORIA PARK HIGH SCHOOL
10-1995

Skills

  • Purchasing & Inventory Management
  • Trend Awareness
  • Problem Solving
  • Supply Chain Management
  • Organization Skills
  • Daily Office Operations
  • Reception Duties
  • Event planning
  • Project management
  • Scheduling
  • Guest relations
  • Event setup and breakdown
  • Schedule management
  • Locating venues
  • Entertainment booking
  • Vendor relationship management

LANGUAGE

ENGLISH

References

ALTON WATSON, 073 143 8808, All Good Things 179 (Pty) Ltd

ARI KRAAK, 082 782 2725, JBay Surf Fest

CHIO MOULANG, 082 877 7365, Stokehouse JBay

Hobbies

Gardening, health & fitness, reading

Timeline

Event Coordinator

JBay Surf Fest
04.2025 - Current

Senior Range co-ordinator & planner

ALL GOOD THINGS 179 (PTY) LTD
06.2018 - 03.2025

Production Manager

RVCA CLOTHING SOUTH AFRICA
01.2009 - 05.2018

Brand Manager

ELEMENT SKATEBOARDS BILLABONG SOUTH AFRICA
06.2005 - 12.2007

Tele-Sales & orders

BILLABONG SOUTH AFRICA
05.2000 - 05.2005

Store Assistant

JBAY TRADING
10.1999 - 03.2000

Matric Certificate -

VICTORIA PARK HIGH SCHOOL

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