Kelebogile Serokolo
Randburg
Summary
Results-driven Communications and Content Account Manager with over 6 years of experience in the creative industry. Proven expertise in developing and executing comprehensive content strategies, managing client accounts, and delivering high-quality marketing campaigns that drive engagement and growth. Exceptional communication, organizational, and analytical skills with a track record of building and retaining strong client relationships as well as leading cross-functional teams to achieve business objectives.
Results-driven professional with comprehensive experience in account management, focusing on building strong client relationships and driving business growth. Adept at negotiating contracts, resolving client issues, and aligning services with client needs. Proven success in fostering team collaboration and adapting to dynamic environments, showcasing excellent communication and problem-solving skills.
Overview
4
4
years of professional experience
Work History
Account Manager
DigitalShero
03.2024 - Current
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Develop and implement strategic content plans for diverse client portfolios, enhancing brand presence and engagement across digital channels
- Lead a team of content creators, designers, and digital marketers to execute integrated marketing campaigns
- Managed key accounts including AGSA and O.R Tambo SEZ, ensuring sustained business relationships.
- Monitor and analyze campaign performance, generating detailed reports for clients to showcase results and ROI
- Oversee the development of branding guidelines and creative assets for various marketing initiatives
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Selected by OCFO to contribute to a gap analysis for small businesses, identifying opportunities to drive business development.
Content Director
Urban Brew Studios
01.2022 - 01.2024
- Lead a team of content creators, providing guidance and support to ensure consistent and high quality output
- Oversaw development, production and scheduling of content, ensuring alignment with audience preferences and network goals.
- Directed content calendars and production schedules, ensuring on-time delivery of all projects.
- Collaborated across departments to create engaging content driving viewer ratings and brand loyalty.
- Oversaw the creation of multimedia elements such as videos or infographics that enhanced storytelling capabilities within written pieces.
- Managed external freelancers and agencies, ensuring consistent communication and quality control throughout project lifecycles.
- Coordinated SAFTA Award-winning shows including Netflix's 'Young, Famous & African' and Moja Love's 'Forever Thina'.
Content Intern/Assistant
Urban Brew Studios
01.2021 - 01.2022
- Conducted research for scripts and storylines, ensuring factual accuracy and relevance
- Assisted in scriptwriting and editing, providing creative input to enhance content quality
- Contributed to ideation sessions, bringing innovative ideas for effective content strategies
Education
Bachelor of Arts - Media Studies And Communications
Witwatersrand University
Johannesburg01.2021
Skills
- Account management
- Client Relationship Management
- Brand Management
- Content Strategy Development & Management
- Project Management
- Data Analysis & Reporting
- Teamwork and collaboration
- Customer service
Boxing and Crossfit
Engaging in boxing and Crossfit has enhanced my discipline, resilience, and strategic thinking, all of which are directly transferable to managing client accounts and navigating complex projects.
Languages
English
Bilingual or Proficient (C2)
Afrikaans
Intermediate (B1)
Sepedi
Upper intermediate (B2)
Setswana
Advanced (C1)
IsiZulu
Elementary (A2)
Software
Microsoft Office
Trello
ZOHO
Quote
"If it doesn't work, it doesn't work. But you have to try, because if you try, if you leap and you try, and it doesn't work out, it's not on you"
Olivia Pope
Timeline
Account Manager
DigitalShero
03.2024 - Current
Content Director
Urban Brew Studios
01.2022 - 01.2024
Content Intern/Assistant
Urban Brew Studios
01.2021 - 01.2022
Bachelor of Arts - Media Studies And Communications
Witwatersrand University
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