Keitumetse Dzakwa
Tembisa,Gauteng
Summary
A highly skilled professional with expertise in social media outreach and copyright design. Demonstrates excellent communication skills, both written and verbal, alongside strong analytical and research capabilities. Known for creativity, good interpersonal skills, and the ability to organise and plan effectively. Career goals include leveraging platform expertise to drive impactful marketing strategies.
Overview
6
6
years of professional experience
Work History
SOCIAL MEDIA COMMUNITY MANAGER TEAM LEADER
REACH ENGAGE DEVELOP
Johannesburg, Gauteng
08.2022 - Current
- Manage and develop social media community managers for optimal team performance
- Effectively assign responsibilities and ensured deliverables met standards
- Collaborate with marketing, sales, and dealership representatives to align community management strategies
- Monitor and manage interactions on various social media platforms
- Respond to customer enquiries, comments, and reviews in a professional and timely manner
- Implemented new working methods which improved overall efficiency of the team operations.
- Manage escalations and ensure customer concerns are resolved efficiently
- Develop and implement social media engagement strategies tailored to the car dealership client base
- Analyse audience behavior to craft personalised responses that enhance customer satisfaction and loyalty
- Assist in content planning to maximise audience engagement and lead generation
- Track and analyse community engagement metrics and report performance to stakeholders
- Use insights to improve response strategies and achieve measurable business outcomes
- Uphold the brand's voice, tone, and values in all community interactions
- Identify opportunities for positive PR and ensure consistent messaging across platforms
- Set up and manage lead forms on Zapier, ensuring accurate collection of client contact details and dealership information, with the ability to make adjustments as needed.
- Compiled and submitted a monthly report to the finance department, outlining the leads sent to the dealership by the team.
SOCIAL MEDIA COMMUNITY MANAGER
REACH ENGAGE DEVELOP
Johannesburg, Gauteng
10.2021 - 07.2022
- Addressed client issues with prompt and professional customer service
- Manage stakeholder interactions
- Develop and implement strategies to improve customer experience
- Monitor and analyse conversational data for trends and improvements
- Collaborate with teams to align conversational systems with company objectives
- Optimised and managed community engagement strategies
- Update and improve conversational scripts
- Ensure high-quality customer interactions
- Stay updated with conversational technologies and trends
- Engaged with stakeholders to build relationships and brand awareness.
- Handled extensive customer interactions, providing solutions and support online
FACEBOOK MARKETING ASSISTANT
REACH ENGAGE DEVELOP
Johannesburg, South Africa
10.2020 - 09.2021
- Scheduled and created engaging content with Kontentino across social platforms
- Develop and implement content strategies to manage client interactions and enhance public engagement on various social media platforms
- Formulate strategies to boost followership and increase engagement across all social media channels
- Analyse engagement metrics and identify trends in customer interactions to inform and plan effective digital campaigns
- Managed social media platforms ensuring consistent brand messaging across Facebook, Instagram and Twitter
- Coordinated Facebook events for each hosted programme with Business Settings and Publishing Tools
- Moderated and optimised Facebook Ads Manager campaigns to maximise impact
- Enhanced social media presence with regular, engaging updates.
- Collaborated on budget planning processes whilst maintaining cost efficiency measures.
- Monitored and updated stock levels and inventory databases.
CONTENT CREATOR
BI BRAINZ
01.2020 - 12.2020
- Developed engaging social media content to promote newly released podcasts
- Crafted newsletters to effectively showcase and promote new podcast episodes
- Developed and executed a comprehensive content plan to ensure consistent and strategic content delivery
- Created insightful blog posts that are based on podcast episodes, enhancing audience engagement and reach
- Conducted thorough research on relevant topics to generate high-quality, informative content
EVENTS ASSISTANT - INTERN
ITWEB
Johannesburg , South Africa
01.2019 - 06.2019
- Optimised event registration pages for functionality and user experience on Joomla
- Enhanced participation by inviting delegates and reminding them of event dates
- Sent out targeted email campaigns to delegates with information and updates about upcoming events
- Regularly checked and updated banner schedules on the website to maintain accurate and current event information
- Managed event photo uploads on Joomla and created compelling captions to enrich visual storytelling
- Attended weekly status meetings to provide updates on event planning and execution
- Communicated with patrons to assist with enquiries, special requests or complaints.
- Conduct thorough research on LinkedIn to identify and recommend potential speakers for events
- Assist delegates and speakers with the online registration process to ensure smooth and efficient event attendance
- Assisted guests during the event, enhancing overall experience and satisfaction.
PUBLIC RELATIONS ASSISTANT - INTERN
LITHA COMMUNICATIONS
01.2019 - 06.2019
- Regularly update and maintain an accurate and comprehensive media contact list
- Handled incoming calls and emails, ensuring prompt response.
- Maintained media databases and contact lists for targeted communication.
- Ensured accuracy in public messaging by proofreading all company communications.
Education
National Certificate - Digital Marketing
Digital School of Marketing
Johannesburg, Gauteng 01/2023 - 01/2024
Diploma - Public Relations
IIE VARSITY COLLEGE
Grade 12 National Senior Certificate -
WINDSOR HOUSE ACADEMY
Skills
- Good interpersonal skills
- Creativity and expression skills
- Analytical and research skills
- Ability to organise and plan
- Excellent communication skills (written and verbal)
- Social media outreach and social customer service skills
- Platform expertise and influencer marketing skills
- Copyright and designing skills
Languages
English
IsiZulu
IsiXhosa
Personal Information
- Industry: Public Relations & Digital Marketing
- Date of birth: 06/09/97
- Gender: Female
Custom
- Casey Rudling, Reach Engage Develop, Social Media & Facebook Campaigns Team Leader, 078 039 1058
- Soo Yuk, BI Brainz, Chief Marketing Officer, +1 678 358 4468
- Lerato Mathize, ITWeb, Events Customer Relations Manager, 079 343 9079 | 011 807 3294
- Lynette Alexander, Litha Communications, Manager, 083 454 2678 | 011 484 7663
- Ricky Chasumba, Reach Engage Develop, Conversational Marketing Team Leader, 072 235 5390
Timeline
SOCIAL MEDIA COMMUNITY MANAGER TEAM LEADER
REACH ENGAGE DEVELOP
08.2022 - Current
SOCIAL MEDIA COMMUNITY MANAGER
REACH ENGAGE DEVELOP
10.2021 - 07.2022
FACEBOOK MARKETING ASSISTANT
REACH ENGAGE DEVELOP
10.2020 - 09.2021
CONTENT CREATOR
BI BRAINZ
01.2020 - 12.2020
EVENTS ASSISTANT - INTERN
ITWEB
01.2019 - 06.2019
PUBLIC RELATIONS ASSISTANT - INTERN
LITHA COMMUNICATIONS
01.2019 - 06.2019
National Certificate - Digital Marketing
Digital School of Marketing
01/2023 - 01/2024
Diploma - Public Relations
IIE VARSITY COLLEGE
Grade 12 National Senior Certificate -
WINDSOR HOUSE ACADEMY
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