Kefilwe Maud Ratlabala

Reliable Automotive professional with experience in Product management, product marketing and process improvement. Proven track record of successfully streamlining business operations in increasing revenue performance. Adept at analyzing data to identify trends and developing strategies to improve efficiency.

• Date of Birth: 08/29/86
• Gender: Female
• Nationality: South African

• Product Planner, Honda Motors Southern Africa, 11/01/12, 04/30/14, Successful implementation in research surveys (NCBS, Survey Monkey & Wesbank) for new models to be launched., Product features fixing and price recommendations through value analysis study., Successfully conducting dealer visits to investigate product acceptance amongst customers and requirements on future models.
• Product Manager, Honda Motors Southern Africa, 04/01/14, 02/29/16, Successfully implementation of Honda vehicle models such as Brio Hatch and Sedan, Honda Civic Sedan, Honda Ballade, Honda CR-Z and Honda HR-V by ensuring correct model segment position and pricing., Conducting successful marketing research, such as customer surveys and focus groups, and static evaluation for new models to be launched.
• Administrator Sales, Mercedes-Benz South Africa, 03/01/16, 03/31/18, Effective communication to the Mercedes-Benz dealer network pertaining to new vehicle sales campaigns., To provide administrative support to the dealer network and the MBSA Sales Team.
• Product Management & Campaigns, Mercedes-Benz South Africa, 04/01/18, 09/30/20, Effectively implemented over-the-counter and workshop campaigns in order to support the Customer Services performance targets., Successfully implemented Parts Trading Next Level strategy and B2B marketing strategies for the Customer Services business in order to professionalize the over-the-counter business., Constantly collaborating with Marketing and Communications in providing continuous support in market offerings for the dealer network in order to achieve performance targets.
• Accident Management Specialist, Mercedes-Benz South Africa, 09/01/20, Present, Conducting regular visits (onsite field work) to approved body and paint partners in order to support with the growth of their business and also developing business partnerships., Effectively managing all the approved body and paint facilities in order to create and drive business opportunity to increase revenue., Successfully conducting business visits to the approved body and paint partners, to seek new process of improving our business model., To actively look at new business opportunity related to increase revenue creation to support the AS performance targets., Continuously building professional working relationships with internal and external stakeholders and business units’ i.e., legal department, Dealer Network and Training department in order to achieve shared success.
• Retentions Consultant, Liberty Life, 03/01/10, 05/31/10, Ensuring that the daily target for the team is achieved., Retaining current and previous Liberty Life clients regarding their life policies and insurances.
• Parts Marketing Graduate, Renault South Africa, 05/01/10, 11/30/11, Effectively running on SAP reports, daily sales and stock order report., Co-ordinating and arranging parts products for photo-shoots, dealer events and parts marketing advertisements., Effectively communicating with the Renault South Africa’s Agency to ensure brochures for vehicle accessories are updated., Liaise with dealers regarding anomalies for pricing, part numbers and vehicle accessories., Co-ordinate with the aftersales marketing manager for publishing retention campaigns in the respective media publications.
• Marketing Officer, Grid Electronics, 11/01/11, 11/30/12, Producing in-house Grid Electronics catalogues for all accessories that we supply for Nissan, Toyota and General Motors., Designing layouts for adverts and placing them in magazines (Top Car, Toyota Zone and Speed & Sound) for Grid Electronics brands such as Clarion, Morel and Fly audio., Assisting Grid Electronics Sales Representatives with P.O.S marketing materials for their dealer and cold-calling visits.