Summary
Overview
Work History
Education
Skills
Certification
Interests
All Sports
Timeline
Generic
Keegan Maart

Keegan Maart

Digital Marketer
Cape Town

Summary

With seven years of experience in digital marketing, I've studied how brands compete for attention online through content. Passionate about content marketing and strategy, I specialize in funnel-based approaches to convert audiences into customers. I enjoy collaborating with creatives, content creators, and influencers to drive impactful executions.

Overview

5
5
years of professional experience
8
8
years of post-secondary education
1
1
Certification

Work History

Digital Content Coordinator

Premier Hotels and Resorts
02.2024 - Current
  • Manage and oversee the creation and dissemination of all digital content across multiple platforms
  • Ensure that all content aligns with Premier Hotels' brand guidelines and standards
  • Coordinate with internal teams and external content creators, including photographers, graphic designers, and copywriters, to produce high-quality content
  • Manage the content management systems (CMS) for uploading and updating content on various digital platforms
  • Stay updated with the latest trends in digital content and suggest innovative ideas to improve engagement
  • Social media management across multiple pages
  • Communicating with and selecting Influencers to create perfect UGC content for our brand
  • Writing copy for various types of content
  • Social/Online community management (across all platforms and pages)

Digital Marketing Specialist

Premier Hotels and Resorts
02.2023 - 02.2024
  • Creative and hands-on content creator with expertise in developing, shooting, and editing
  • Great at building genuine relationships, understanding the influencer's audience, and aligning campaigns with both brand goals and the creator's style
  • Proficient in Facebook and Google Ads Manager for targeted audience acquisition, having trained for six months under paid media specialists
  • Certified with three Google certifications
  • This includes my knowledge and skills to create a WordPress website with great UX for the target audience
  • On the Shopify front I have not created a website can I have created landing pages, discount codes and added content to the website to improve the design
  • I've used Klaviyo, Optima and Profitroom email tools
  • I created email flows for example: Cart Abandonment flow
  • Content creation
  • Influencer management
  • Paid media advertising
  • Wordpress/Shopify
  • Email Marketing

Co-owner/ digital marketer

ATG.media
01.2020 - 01.2023
  • Content Creation - Shooting, editing, and producing videos, photos, and graphics
  • Client Relations - Pitching services, negotiating contracts, and maintaining relationships

Performance/Paid media marketer

R17 Ventures
02.2022 - 08.2022
  • My role included 3 core pillars, namely paid media, creating visuals, and the development of e-commerce platforms, landing pages, and funnels for about 3 clients at a time
  • The paid media pillar involved constantly optimizing Google and Facebook accounts for clients to achieve the bottom line with budgets of up to R100 000 a month
  • The creating visuals pillar involved working with creative designers to produce video or graphic content that helps the social media ad to perform well
  • The e-commerce pillar involved adding sales stats from Shopify, adding discount codes and create landing pages

Education

B.com - Digital Marketing

Vega school of creative business
01.2018 - 01.2021

Higher Certificate - Economic Development

University of the Western Cape
01.2017 - 01.2018

Matric National certificate - undefined

Wynberg Boys High School
01.2012 - 01.2016

Skills

Content Co-ordination

  • Facebook Ads

  • Instagram Ads

Influencer collaborations

Google Ads

Website UX & UI optimising

Multimedia production

Social media

Podcast production

Video editing

Certification

Google Certifications (3)

Interests

Photo/videography

All Sports

At the beginning of 2020, I realized that TikTok was increasingly becoming a massive social media platform very fast. So I made a creator account called @smaart.media to keep up with Tiktok trends and test out content trends in the sports niche to see what works.

Below is the performance stats of this account:

-  Followers = 11k

- Combined likes from all videos = over 300 thousand likes

- Most viewed video = over 600,000 views

- 15 plus videos over 100,000 views

Timeline

Digital Content Coordinator

Premier Hotels and Resorts
02.2024 - Current

Digital Marketing Specialist

Premier Hotels and Resorts
02.2023 - 02.2024

Performance/Paid media marketer

R17 Ventures
02.2022 - 08.2022

Co-owner/ digital marketer

ATG.media
01.2020 - 01.2023

B.com - Digital Marketing

Vega school of creative business
01.2018 - 01.2021

Higher Certificate - Economic Development

University of the Western Cape
01.2017 - 01.2018

Matric National certificate - undefined

Wynberg Boys High School
01.2012 - 01.2016

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Keegan MaartDigital Marketer