Writing
Keanan Gernandt
Copywriter
Pretoria,Gauteng
Summary
Capable Copywriter experienced at converting casual browsers into loyal customers. Proponent of SEO keyword integration to optimise online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy.
Overview
3
3
years of professional experience
12
12
years of post-secondary education
2
2
Languages
Work History
Junior Copywriter
Newarc Digital
Pretoria, Gauteng
03.2021 - Current
- Wrote social media outreach posts on both informational and promotional topics.
- Participated in internal interdisciplinary efforts to produce deliverables featuring diverse media content.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Produced original, creative content for promotional advertisements and marketing materials.
- Presented clients with unique copy options based on overall marketing objectives.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables.
Mentor
The Tax Faculty
Pretoria, Gauteng
03.2020 - Current
- Provided guidance and recommended coping mechanisms for students dealing with difficult issues.
- Supported individuals with soft skills to help develop communication, social and daily living skills.
- Assisted individuals in career development, job search and application strategies, resume writing and interview skills.
- Worked with individuals to help understand and overcome personal, social or behavioral problems affecting educational or vocational situations.
- Identified issues that hindered student academic achievement.
- Prepared students for later educational experiences by encouraging exploration of learning opportunities and perseverance through challenging tasks.
- Helped students develop organizational, time management and study skills.
Travel Agent
A2B2Z Journeys cc
Pretoria, Gauteng
02.2014 - 06.2014
- Collaborated with colleagues to implement best practices across department and exceed team goals.
Recruitment Associate
Budget Recruitment Services
Pretoria, Gauteng
01.2014 - 06.2014
- Leveraged social media platforms and online job boards to advertise open positions and engage with potential candidates.
- Generated specific candidate pool for career opportunities through strategic placement of advertisements, evaluation of applicant credentials, and conducting initial interviews and pre-screening assessments.
- Verified applicant references and employment details.
- Maintained filing system of current, prospective and future positions.
Education
High School Diploma -
Pretoria Boys High School
Pretoria 02.2009 - 12.2013
Bachelor of Arts - Psychology
University of Pretoria
Pretoria 02.2015 - 11.2017
Certification - Personal Fitness Trainer
Health And Fitness Professionals Academy (HFPA)
Johannesburg 03.2018 - 08.2018
Certification - Copywriting And Content Marketing
Digital School of Marketing
Randburg 06.2019 - Current
Master of Arts - Psychology
University of Pretoria
Pretoria 02.2020 - Current
Skills
Brand messaging
Marketing and advertising strategies
Editing and review
Articulate communications
Team contribution
Unique content creation
Marketing communications expertise
SEO
Social Media Content
APA Style
Content Strategy
Public Relations Campaigns
Content Generation
Email Marketing
Marketing Communications
Social integration
Interests
Blogging
Marketing
Reading
Timeline
Junior Copywriter
Newarc Digital
03.2021 - Current
Mentor
The Tax Faculty
03.2020 - Current
Master of Arts - Psychology
University of Pretoria
02.2020 - Current
Certification - Copywriting And Content Marketing
Digital School of Marketing
06.2019 - Current
Certification - Personal Fitness Trainer
Health And Fitness Professionals Academy (HFPA)
03.2018 - 08.2018
Bachelor of Arts - Psychology
University of Pretoria
02.2015 - 11.2017
Travel Agent
A2B2Z Journeys cc
02.2014 - 06.2014
Recruitment Associate
Budget Recruitment Services
01.2014 - 06.2014
High School Diploma -
Pretoria Boys High School
02.2009 - 12.2013