Keamogetse Kgomanyane
COMMUNICATIONS OFFICER/ MEDIA DATA ANALYST
Gauteng
Summary
Detail-oriented communication officer, story teller and data analyst with 10 years experience. A team player with strong organisational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
10
10
years of professional experience
Work History
Media Data Analyst
Government Communication And Information System
01.2021 - Current
- Managed large-scale databases to ensure timely access to critical information for key stakeholders.
- Evaluated effectiveness of government communication and campaigns, using advanced Excel spreadsheet functions, data analytics tools and optimised data analysis for communication strategy.
- Synthesised complex analytics-derived insights into easy-to-understand, actionable recommendations for government heads of communication and ministerial spokespersons.
- Presented findings to executive leadership teams through concise presentations, influencing future strategy development.
- Provided actionable insights through comprehensive reports, supporting strategic initiatives.
- Trained junior analysts on best practices, improving overall team performance and productivity.
- Project managed the development of the GCIS COVID-19 e-book that showcased government’s communication efforts during the pandemic and the organisation's achievements, products, and services, resulting in increased interest from potential partners and clients.
- Project managed the update and revision of the 2018 Government Communication Policy which sets the norms and standards of government communication.
- Led and organised workshops comprised of communicators from national, provincial and local spheres of government to source inputs for the revised draft Government Communication Policy.
- Updated, developed and implemented data governance policies and procedures, in particular the Government Communication Policy.
- Manage and oversee the work of four team members.
- Assist in the effective management of the directorate's finances, produce monthly projections, budget breakdowns and cash drawings, complete quarterly virements ensuring optimal financial performance while investing in necessary resources for business growth.
- Presented findings to executive leadership teams through concise presentations, influencing future strategy development
- Trained junior analysts on best practices, improving overall team performance and productivity
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives
- Led change management periods without compromising employee morale or productivity levels
Senior Reporter
Government Communication And Information System
10.2017 - 12.2021
- Researched and produced daily news reports.
- Created articles on wide range of topics such as the annual National Senior Certificate (Matric) results, School Nutrition programmes, State of the National Address,BRICS, National Health Insurance, District Development Model.
- Increased SAnews.gov.za readership with compelling, timely stories on wide ranging government events and issues.
- Delivered engaging live reports during breaking news events providing real-time updates to readers.
- Attended a variety of government briefings, meetings and events regularly ensuring up-to-date knowledge on key government issues.
- Utilised multimedia tools such as video, audio, and photography to enhance story presentation and reader engagement for the SAnews.gov.za site and social media platforms.
- Promoted articles through social media channels, increasing visibility and driving traffic to the publication's website.
- Increased website traffic through search engine optimisation techniques targeting relevant keywords related to the organisation's products or services.
- Cultivated positive working relationships with public relations professionals, government and ministerial spokespersons resulting in access to important contacts sources.
- Adapted quickly to breaking news situations, providing timely updates for online platforms.
- Mentored junior reporters to improve their writing skills and journalistic integrity for better storytelling.
Principal Communication Officer
Government Communication And Information System
06.2016 - 10.2017
- Analysed data from communication campaigns to identify areas of improvement and make necessary adjustments for future success.
- Monitored news outlets daily to stay informed on media environment, industry trends, utilising relevant information in crafting targeted messaging strategies.
- Conducted media data analysis to better understand perception of government, impact or reach of key communication messages using findings as a foundation for developing tailored communication strategies.
- Provided support during executive presentations by preparing, slideshows and other visual aids for effective communication.
Junior Reporter
The New Age/Africa News Network (ANN7)
01.2015 - 02.2016
- Covered a wide range of topics such as politics, education and crime.
- Participated in editorial meetings to discuss story ideas and content.
- Reported live from scene of breaking news and scheduled and unscheduled events.
- Reported live from scene of breaking news and scheduled and unscheduled events.
- Provided comprehensive event coverage through live-tweeting sessions or detailed recaps for online platforms.
- Increased online readership by utilising SEO techniques in article writing and publishing.
- Worked with photographers, producers and managers to coordinate content production.
Intern
Government Communication And Information System
06.2014 - 01.2015
- Compiled data, updated spreadsheets, and produced timely reports.
- Gained hands-on experience in data analytics tools and data visualisation, increasing proficiency and expanding technical skill set.
- Prepared comprehensive reports summarising data analysis findings, informing key decision-makers of important trends and patterns.
- Assisted in documentation of the 2014 Media Landscape projects which seeks to provide up-to-date information on developments and dialogues from within the ever-changing and complex media and communication environment.
Education
Bachelor of Laws (LLB) - Law
University of South Africa
Pretoria, South Africa 04.2001 -
BA Honours Media Studies & International Relations - Communication, International Relations
University of Witwatersrand
Johannesburg, South Africa 04.2001 -
Bachelor of Arts - Communication
University of The Witwatersrand
Johannesburg, South Africa 04.2001 -
Skills
Copy Writing
Timeline
Media Data Analyst
Government Communication And Information System
01.2021 - Current
Senior Reporter
Government Communication And Information System
10.2017 - 12.2021
Principal Communication Officer
Government Communication And Information System
06.2016 - 10.2017
Junior Reporter
The New Age/Africa News Network (ANN7)
01.2015 - 02.2016
Intern
Government Communication And Information System
06.2014 - 01.2015
Bachelor of Laws (LLB) - Law
University of South Africa
04.2001 -
BA Honours Media Studies & International Relations - Communication, International Relations
University of Witwatersrand
04.2001 -
Bachelor of Arts - Communication
University of The Witwatersrand
04.2001 -
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