Kaylen Govender

Developed and executed content marketing strategies. Generated engaging content across various platforms. Facilitated community feedback. Planned and implemented community influenced content. Monitored social media campaigns and analysed web traffic. Identified new marketing opportunities and collaborated with PR agencies. Launched successful community programs. Tracked relevant metrics to assess engagement. Oversaw day to day community management and communications

Tools used:

• Brandwatch
• Falcon
• Meltwater
• Hootesuite
• Fresh Services
• Asana

2018: Started at Wunderman Thompson managing Vodacom's social media platforms, providing tactical content weekly and handling crisis management using CX Social.

2019: Promoted to Senior Community Manager, overseeing team KPIs and offering PR insights on new products and campaigns.

2020: Nominated for Human of The Year. Expanded role to include client service and project oversight for Vodacom, including Automation and campaign implementation.

2021: Promoted to Team Lead, supervising 15 community managers and conducting interviews. Managed content rosters and attended client meetings for strategic planning.

2022: Transitioned to Standard Bank account as Team Lead, overseeing content scheduling using So Social and coordinating live events. Managed client-agency relationships and provided insights reporting. Involved in new business pitches throughout the years.

Head of Editorial overseeing content creation, copywriting, and partner communication. Proficient in uploading website content via backend, crafting marketing banners, and supporting creative projects. Experienced in social media copywriting.

Proficient in copywriting, content creation, and SEO copywriting with a focus on Formula 1 news. Experienced in managing social media accounts, particularly Twitter and Facebook, and working on WordPress. Skilled in feature writing for sports websites and community management. Additionally, adept at handling various tasks within a newsroom environment.