Kaulu Ben Banda
Digital Marketing Manager/Specialist
A0 Lombardy Rd, Broadacres, Johannesburg
Summary
Creative and vibrant Marketing Specialist with 7+ years of professional digital marketing expertise. Passionate about finding new and innovative ways to match customers & clients. Proven skills in increasing lead generation, customer engagement and business visibility in online searches through successful SEO approaches and paid ads. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
Work History
Senior Digital Marketing Specialist
Carzuka, Cartrack subsidiary
Johannesburg
08.2022 - Current
- I generate a high volume of quality leads daily for both the car buying and car sales teams through Facebook, Google, LinkedIn & TikTok ads
- Constantly reduce the CPL while increasing the CVR
- Execute accurate campaign structures, budgeting, and managing spend
- Implement relevant analytical tracking requirements across digital marketing channels
- Drive digital marketing strategies aligned to professional standards, practices and governance and ensure profitable growth for the business
- Identify, drive and implement ideas, policies, procedures, standards and frameworks to enhance sales and increase profit
- Content creation (write scripts, direct and act in marketing videos)
- Keeping a pulse on new features, tools, tricks, and best practices for optimal performance
- Ad and campaign performance reporting, sharing insights with team members
- Translating business goals into successful marketing solutions
- Analyzing, evaluating, and optimizing campaign performance
- Generating reports along with recommendations for improvements
- Learning new technologies, techniques, and industry trends related to paid and organic results
- Identifying touchpoints and online behaviors for effective segmentation
Senior Digital Marketing Manager
Visual Magic
Johannesburg
02.2018 - 08.2022
- Conceptualizing digital strategies that align with overall brand and business objectives
- Create, execute, and manage results-based digital campaigns
- Generating high-quality leads and driving high-quality website traffic to increase sales
- Organic and paid media technical know-how, accurate campaign structure, budgeting, and managing spend
- Tracking and analyzing campaign performance on a day-to-day basis to ensure campaigns are performing at an optimal rate
- Fine-tuning campaigns to meet KPI objectives
- This includes the daily monitoring of budgets, keywords, and overall account health
- Digital research - Keeping up to date with the latest developments in the digital advertising arena
- Write scripts, create storyboards, record voice-overs, produce live videos, animated videos, product videos, and explainer videos
- Ad and campaign performance reporting, sharing insights with team members and clients
- Translating business goals into successful marketing solutions
- Analyzing, evaluating, and optimizing campaign performance
- Identifying areas of site weakness or poor performance and making suggestions to increase user experience and visibility
- Learning new technologies, techniques, and industry trends related to paid and organic results
- Social media management from an organic and paid perspective: Facebook, LinkedIn, Twitter, YouTube, etc
- Content calendar management
- Cross-channel content strategy development
- Data analysis and how to apply insights gathered to fine tune campaigns for greater success
Portfolio Manager
SA Airlink's Inflight Magazine, Panorama Media Corp
Johannesburg
11.2015 - 08.2020
- Identify and scout prospective customers with print and digital advertising needs, locally and internationally
- Conduct client surveys and background checks to ascertain advertising history, preference, and needs
- Contact clients via telephone calls, face to face, and emails to discuss campaign options and packages
- Prepare and present solution-based proposals to clients
- Explain service features, estimate of cost and terms of service
- Conduct price negotiations with direct clients and advertising agencies
- Close sales deals, secure contract approval and ensure the processing of all essential paperwork
- Strategize, plan and present sales pitches to potential customers convincing them to purchase ad space
- Offer expert recommendations and advice to customers on suitable advertising campaigns and packages
Digital Marketing Specialist
Roar Creative Concepts
Johannesburg
02.2014 - 10.2016
- Web Development
- Search Engine Optimization
- Search Engine Marketing
- Lead Generation
Franchise Portfolio Manager
Succeed Magazine
Johannesburg
08.2013 - 04.2015
- Building and sustaining long-lasting relationships with existing and potential clients
- Conducting research on potential clients' products or services and determining target customers
- Setting up meetings with potential clients to present advertising proposals and address concerns
- Attending sales meetings, trade shows, and training workshops as required
- Persuading clients to purchase company advertising products and services by outlining the value
- Advising clients on the most effective advertising slots and tricks for higher ROI
- Up-selling and insisting on the importance of frequency to encourage customers to commit to longer contracts and/or campaigns
- Recommending franchise advertising solutions
- Prospecting, cold calling, and face-to-face meetings
- Handling objections and hitting targets
Media Sales Executive
Succeed Magazine
Johannesburg
01.2011 - 07.2013
- Lead sourcing
- Prospecting
- Cold calling
- Persuading clients to buy advertising space
- Explaining the benefits of available mediums, using statistics on readership and circulation figures
- Suggesting advertising packages based on objectives and budget
- Making target
Education
Digital Marketing Skills Certificate -
Google
01.2021 - 01.2021
Journalism -
UNZA
01.2007 - 01.2010
Sales Guru Sales Certificate -
Sales Guru
01.2014 - 01.2014
Skills
Paid Ads on Facebook, Google, Twitter, LinkedIn and TikTok
Content Production - Animation and Live VideoBrand strategy
SEO
Data Analytics
Copy Writing
Web Design and Development
Creative Thinking
Social Media Management
Lead Generation
Campaign Optimization
AB Testing
Timeline
Senior Digital Marketing Specialist
Carzuka, Cartrack subsidiary
08.2022 - Current
Digital Marketing Skills Certificate -
Google
01.2021 - 01.2021
Senior Digital Marketing Manager
Visual Magic
02.2018 - 08.2022
Portfolio Manager
SA Airlink's Inflight Magazine, Panorama Media Corp
11.2015 - 08.2020
Digital Marketing Specialist
Roar Creative Concepts
02.2014 - 10.2016
Sales Guru Sales Certificate -
Sales Guru
01.2014 - 01.2014
Franchise Portfolio Manager
Succeed Magazine
08.2013 - 04.2015
Media Sales Executive
Succeed Magazine
01.2011 - 07.2013
Journalism -
UNZA
01.2007 - 01.2010