KATLEGO MATSEMELA
Johannesburg
Summary
Dynamic, client-focused Key Account Manager with over a decade of experience in sales across diverse sectors, including public, private, and corporate environments. A solid foundation in higher education and technology has facilitated a successful career in connecting innovative solutions with the right customers. Specializing in telecom and technology sales, expertise includes strategically managing high-value accounts while delivering tailored services that meet unique business needs. Proven ability to identify growth opportunities, negotiate contracts, and foster long-term client relationships enhances satisfaction and drives sustained revenue growth.
Overview
13
13
years of professional experience
23
23
Certifications
4
4
Languages
Work History
Senior Sales Account Executive
Stage Zero | Renewable Energy & Solar Solutions
08.2025 - Current
- Monitored competitor activities closely to identify potential threats or opportunities within the market landscape.
- Conducted regular pipeline reviews with senior leadership to assess progress against goals and devise course corrections if necessary.
- Streamlined sales processes to improve efficiency, leading to shorter sales cycles and faster deal closures.
- Implemented effective upselling strategies that resulted in increased product penetration within existing accounts.
- Boosted sales revenue by implementing strategic account plans and conducting regular client meetings.
- Expanded the company''s customer base by attending industry events, trade shows, and conferences for networking purposes.
- Developed long-term relationships with clients, resulting in increased customer loyalty and repeat business.
- Act as a trusted advisor to clients by assessing energy consumption, load-shedding impact, and long-term cost-saving goals, and recommending tailored solar and backup power solutions.
- Collaborate closely with technical, engineering, and operations teams to ensure accurate system sizing, seamless handover, and smooth project execution post-sale.
Key Account Manager
Apprentice Valley (Vodacom)
11.2024 - 07.2025
- Cultivating and maintaining strong, long-term relationships with clients to ensure their needs are met and exceeded expectations. This involves regular communication, understanding client goals, and providing tailored solutions that foster loyalty and satisfaction.
- Designing and implementing strategic plans to drive growth and maximize revenue. This includes analyzing market trends, identifying opportunities for expansion, and collaborating with cross-functional teams to align resources and efforts with client objectives.
- Utilizing data analysis and market insights to predict future sales trends and performance. This process involves assessing historical sales data, understanding market dynamics, and making informed projections to guide business planning and resource allocation.
- Generating and analyzing reports from Customer Relationship Management (CRM) systems to track sales performance, client interactions, and overall business health. This involves leveraging data to identify trends, measure success against goals, and informing strategic decision-making for continuous improvement.
- Market Analysis is the systematic examination of market conditions to understand the dynamics of supply and demand, competitive landscape, and consumer behavior. This process involves gathering and interpreting data to identify trends, opportunities, and potential challenges within the market. By conducting thorough market analysis, businesses can make informed strategic decisions, optimize their offerings, and effectively position themselves to meet customer needs.
- Customer Advocacy is the practice of prioritizing and promoting the interests and needs of customers within an organization. It involves actively listening to customer feedback, addressing concerns, and ensuring that their voices are heard in decision-making processes. By fostering a culture of customer advocacy, organizations can build strong relationships, enhance customer satisfaction, and drive loyalty, ultimately leading to long-term business success.
- Strengthened client relationships through regular communication and effective problemsolving.
- Developed and delivered presentations to key customers to position products and services.
- Built and maintained strong client relationships to drive business growth.
- Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
Business Development Consultant (Contract)
Regenesys Business School
05.2024 - 10.2024
- Identify and generate new sales leads through various channels including online inquiries, networking events, and referrals.
- Manage and maintain a robust pipeline of prospective students using CRM software.
- Conduct needs analysis to understand prospective students' educational goals and career aspirations.
- Provide detailed information on Regenesys Business School programs, including course content, admissions requirements, and financial options.
- Follow up on leads promptly and systematically to convert inquiries into enrolled students.
- Conduct one-on-one consultations with potential students to guide them through the application and enrolment process.
- Build and maintain positive relationships with prospective students, acting as their primary point of contact throughout the admissions process.
- Attend and represent Regenesys Business School at industry events, open days, and educational fairs.
- Track and report on sales activities, conversion rates, and enrolment figures to the Sales Manager.
- Analyze sales data to identify trends and opportunities for improvement.
- Work closely with the marketing team to align sales strategies with marketing campaigns and initiatives.
- Collaborate with academic advisors and support staff to ensure prospective students receive accurate and comprehensive information.
School Liaison & Recruitment Officer (Contract)
University of the Witswaterand
02.2022 - 08.2022
- Marketing & Communication Strategy: Developed and updated comprehensive marketing and communication plans to enhance the university's outreach and student recruitment efforts.
- Social media & Digital Engagement: Managed content for the university's social media platforms (Facebook, Twitter, and district communication portals) to build brand awareness, promote events, and educate the public on South African higher education recruitment processes.
- Stakeholder Communication & Relationship Management: Drafted and distributed formal communication, including presentation bookings, event invitations, and engagement letters, to key stakeholders such as principals, school governing bodies (SGBs), and heads of departments (HODs).
- Content Creation & Editorial Support: Wrote, edited, and proofread materials for print and digital platforms, including D6 School Communicator, open day billboards, and social media updates, ensuring consistency and accuracy.
- Survey & Data Collection: Designed and administered Google Forms for surveys and questionnaires, collecting feedback to improve recruitment strategies and departmental performance.
- Event Planning & Project Management: Organized and managed high-profile recruitment events such as Principals' Breakfasts, Work Integrated Experiences, Campus Tour Days, Open Days, and the Wits University Top 100 Applicants initiative.
- Coordinated webinars on digital platforms (Zoom & Microsoft Teams) to engage prospective students and provide insights into university programs.
- Recruitment & Outreach Initiatives: Stood for the university at career expos, school visits, and provincial outreach programs across Northwest, KwaZulu-Natal, and the Western Cape, expanding Wits University's footprint.
- Designed and executed university recruitment campaigns in collaboration with the School Liaison Team.
- Created marketing materials, posters, and presentations using design tools such as Canva to enhance student engagement.
- Data Management & Reporting: Maintained an up-to-date university database with correct contact information, student engagement statistics, and recruitment insights.
- Compiled detailed reports and schedules tracking student interactions, applications, and enrolment numbers.
- Reputation & Brand Management: Monitored and addressed potential reputation risks by managing public conversations and responding to queries appropriately.
Internal Sales Coordinator & Admin (Contract)
Core Computer Group (PTY) LTD
02.2020 - 08.2021
- Stock Allocation & Order Management: Coordinated stock allocations by relaying detailed stock distribution information from Core Planners to Business Development Managers (BDMs), Account Managers, and the Order Management team at the warehouse.
- Requested more stock allocations from Planners to ensure that retail partners had sufficient product supply to meet demand.
- Prepared and processed manual orders for the Telco Channel, converting orders into Excel and PDF formats to ensure proper documentation for processing and follow-up.
- Tracked reseller orders in the RTT system, providing prompt updates and addressing any delays to ensure resellers received their orders on schedule.
- Sales Support & Relationship Management: Developed and nurtured strong, ongoing relationships with key retail customers, acting as a primary point of contact for all order-related inquiries and issues.
- Reviewed and analysed retail orders to ensure correct allocation and invoicing, ensuring compliance with company standards and customer expectations.
- Collaborated with BDMs to provide detailed product information to the enterprise channel, supporting sales efforts and improving product offerings for partners.
- Coordinated with the Sales team to provide feedback on order statuses, customer concerns, and highlighted potential internal process issues, facilitating prompt resolutions.
- Pricing & Documentation: Verified pricing on all incoming orders, ensuring pricing accuracy before sending the details to the Order Management team for further processing.
- Managed the confidential distribution of price lists, ensuring that internal team members and resellers received the correct and up-to-date pricing information in a secure and controlled manner.
- Prepared quotations for Enterprise partners, ensuring they were aligned with business goals and market conditions.
- Administrative & Reporting Support: Managed attendance rosters for the Mass Retail and Enterprise teams, ensuring correct tracking of team members' presence for reporting purposes.
- Generated reports by pulling data from various systems and reports to help with the Field Marketing Executives' monthly and quarterly reports on Morpheus.
- Helped with preparing reseller product listings, ensuring these were completed accurately and on time, both manually and electronically.
- Shared shipping and transport information with internal teams and external partners, ensuring smooth organization and on-time deliveries.
- Process Optimization & Coordination: Actively showed opportunities for process optimization within the sales and order management workflows, recommending improvements to increase efficiency and accuracy.
- Ensured the seamless flow of information between the Sales, Order Management, and Logistics teams, improving coordination and response times.
Business Development Manager
IIE MSA (Formerly Monash South Africa)
07.2014 - 09.2019
- Strategic Student Recruitment: Led targeted recruitment campaigns to attract students locally and internationally, focusing on high schools across South Africa, Malawi, Zambia, and Botswana. Developed and executed strategies to increase applications and enrolment, ensuring year-on-year growth.
- Institutional Partnerships: Established and nurtured long-term relationships with key high schools, integrating them into MSA's Partner School Program. Successfully onboarded multiple institutions, securing their commitment as lifetime stakeholders in MSA's education ecosystem.
- Event Representation & Brand Promotion: Represented MSA at career expos, education fairs, corporate networking events, and trade shows to promote MSA's academic programs. Delivered compelling presentations, panel discussions, and direct engagement with prospective students, parents, and school administrators.
- Market Expansion & International Engagement: Expanded MSA's footprint beyond South Africa by developing recruitment channels in neighbouring countries, organizing international school visits, and collaborating with local education consultants to drive student applications from Malawi, Zambia, and Botswana.
- Marketing & Brand Awareness: Developed and implemented marketing campaigns, digital outreach strategies, and promotional materials to enhance MSA's positioning as a world-class higher education institution. Worked closely with marketing teams to tailor messaging for different demographics.
- Competitive Analysis & Industry Research: Watched market trends and conducted competitor intelligence research, assessing industry developments, student enrolment patterns, and marketing strategies of rival institutions to refine MSA's competitive advantage.
- Sales & Performance Reporting: Managed the entire recruitment sales pipeline, tracking daily, weekly, and monthly application trends. Analysed data insights to refine recruitment strategies and improve conversion rates.
- Stakeholder Engagement & Branding: Collaborated with corporate partners, school principals, career advisors, and education consultants to strengthen MSA's brand recognition. Spearheaded discussions on branding initiatives, ensuring MSA maintained high visibility in the region.
Call Centre Agent
IIE MSA (Formerly Monash South Africa)
01.2014 - 07.2014
- Appointment Scheduling & Coordination: Managed and scheduled face-to-face consultations for Career Advisors, ensuring seamless engagement with prospective students.
- Student Outreach & Telephonic Engagement: Conducted telephonic interviews with local and international students, providing detailed information about MSA's academic programs, admission criteria, and campus facilities.
- Client Support & Query Resolution: Responded to inquiries from students and parents, explaining admission procedures, tuition fees, scholarship opportunities, and program offerings, ensuring a smooth application process.
- Lead Management & Follow-Ups: Proactively followed up with students who expressed interest in MSA, nurturing leads and encouraging them to complete applications and schedule campus visits.
- Campus Visit Coordination: Helped in organizing on-campus interviews and guided tours, connecting prospective students with Student Advisors to help the enrolment process.
- Database Management & Reporting: Supported correct records of student interactions, appointments, and follow-ups, ensuring data integrity and providing insights to improve recruitment strategies.
- Established trust with clients by accurately addressing their concerns and offering appropriate resolutions based on their needs.
Call Centre Agent (Contract)
CTI Education Group
04.2013 - 12.2013
- Handled inbound and outbound calls to prospective and current students, providing information on course offerings, enrolment processes, and student services.
- Delivered excellent customer service, resolving queries and escalating issues where necessary.
- Accurately captured student information and maintained updated records in the CRM system.
- Assisted with lead generation, conversion tracking, and follow-ups on student applications.
- Collaborated with the marketing and admissions departments to meet enrolment targets.
- Provided administrative support including email correspondence and document management.
Account Executive ASSISTANT
CTI Education Group
12.2012 - 03.2013
- Client & Meeting Coordination: Arranged client meetings by scheduling both phone and face-to-face appointments with Account Executives, sales and marketing teams, and bank loan departments to ensure smooth collaboration and relationship management.
- Coordinated meetings with clients to gather insights into their products and services, enhancing the understanding of client needs and ensuring tailored support.
- Student Loan Assistance: Assisted students in applying for study loans through Absa Bank, Standard Bank, and Edu Loans, providing detailed guidance throughout the application process and ensuring timely submission of required documents.
- Facilitated communication between students and financial institutions, ensuring the efficient processing of loan applications.
- Sales Lead Management & Follow-Up: Handled sales leads by following up on inquiries, nurturing prospective student interest, and ensuring that leads were consistently engaged and converted.
- Actively contributed to generating new sales leads through outreach, relationship-building, and consistent communication efforts.
- Client Feedback & Application Updates: Provided regular feedback to students and parents regarding the status of their loan applications, whether approved or denied, ensuring transparency and client satisfaction.
- Addressed any questions or concerns from students, offering support and alternatives when applications were not approved.
- Administrative Support & Record Keeping: Maintained accurate records of invoices, payments, and transactions, ensuring that all financial data was well-organized and up to date.
- Communicated with clients to gather insights about their loan products and services, contributing to improved understanding and support for student loan applications.
Education
National Certificate - Matric
Moletsane Secondary School
01.2008
Skills
Effective team coordination
Business-to-business sales experience
Proficient in lead conversion
Online marketing strategies
Effective negotiation
Problem-solving skills
Sales experience
Proficient in MS Office
Consultative sales approach
Efficient pipeline coordination
Client relationship management
Skilled in addressing client concerns
Customer engagement practices
Business growth initiatives
Sales lead development
Customer relationship management
Certification
LinkedIn Marketing Solutions Fundamentals (Valid to 2027)
Career goals
Ambitious and results-driven professional with extensive experience in sales and account management across technology, telecom and solution-based industries. Skilled in building strategic client relationships, driving revenue growth and delivering innovative solutions that address complex business challenges.
Passionate about progressing into senior leadership, where I can shape strategy, lead high-performing teams, and align digital and technological solutions with real-world client needs. Committed to continuous upskilling, ethical decision-making and fostering long-term partnerships that create sustainable business value.
Timeline
Senior Sales Account Executive
Stage Zero | Renewable Energy & Solar Solutions
08.2025 - Current
Key Account Manager
Apprentice Valley (Vodacom)
11.2024 - 07.2025
Business Development Consultant (Contract)
Regenesys Business School
05.2024 - 10.2024
School Liaison & Recruitment Officer (Contract)
University of the Witswaterand
02.2022 - 08.2022
Internal Sales Coordinator & Admin (Contract)
Core Computer Group (PTY) LTD
02.2020 - 08.2021
Business Development Manager
IIE MSA (Formerly Monash South Africa)
07.2014 - 09.2019
Call Centre Agent
IIE MSA (Formerly Monash South Africa)
01.2014 - 07.2014
Call Centre Agent (Contract)
CTI Education Group
04.2013 - 12.2013
Account Executive ASSISTANT
CTI Education Group
12.2012 - 03.2013
National Certificate - Matric
Moletsane Secondary School